Perceptions of Glasses as a Health Care Product: A Pilot Study of New Zealand Baby Boomers

REFERENCES

• Bartky , S. L. ( 1990 ). Femininity and domination: Studies in the phenomenology of oppression . New York , NY : Routledge .
   Google Scholar
• Bartlett , D. F. ( 1999 ). The new health care consumer . Journal of Health Care Finance , 25 ( 3 ), 44 – 51 .
   PubMedGoogle Scholar
• Bordo , S. ( 1993 ). Unbearable weight: Feminism, Western culture, and the body . Los Angeles , CA : University of California Press .
   Google Scholar
• Borland , H. , and Akram , S. ( 2007 ). Age is no barrier to wanting to look good: Women on body image, age and advertising [Electronic version] . Qualitative Market Research: An International Journal , 10 , 310 – 333 .
   Google Scholar
• Bradley , D. E. , and Longino , C. F. Jr. , ( 2001 ). How older people think about images of aging in advertising and the media . Generations , 25 , 17 – 21 .
   Web of Science ®Google Scholar
• Buckland , S. ( 2009 ). The New Zealand boomer dreams study 2009 public report (Executive MBA Program Report). Massey University, Auckland, New Zealand.
   Google Scholar
• Catterall , M. , and Maclaran , P. (2001). Body talk: Questioning the assumptions in cognitive age. Psychology & Marketing , 18, 1117–1133.
   Web of Science ®Google Scholar
• Clarke , L. H. , and Griffin , M. ( 2008 ). Visible and invisible ageing: Beauty work as a response to ageism . Ageing & Society , 28 , 653 – 674 .
   Web of Science ®Google Scholar
• Clarke , L. H. , Griffin , M. , & Maliha , K. ( 2009 ). Bat wings, bunions, and turkey wattles: Body transgressions and older women's strategic clothing choice . Ageing & Society , 29 , 709 – 726 .
   Web of Science ®Google Scholar
• Cornman , J. M. , and Kingson , E. R. ( 1996 ). Trends, issues, perspectives, and values for the aging of the baby boom cohorts . The Gerontologist , 36 ( 1 ), 15 – 26 .
   PubMed Web of Science ®Google Scholar
• Glass , A. ( 2007 ). Understanding generational differences for competitive success . Industrial and Commercial Training , 39 ( 2 ), 98 – 103 .
   Google Scholar
• Gombeski , W. R. , Taylor , J. , Britt , J. , Riggs , K. , Wray , T. , Springate , S. , Blair , G. , & Bernard , P. ( 2010 ). Customer advisory groups: Another way to listen to the marketplace . Health Marketing Quarterly , 27 ( 1 ), 86 – 96 .
   PubMedGoogle Scholar
• Humpel , N. , O'Loughlin , K. , Wells , Y. , & Kendig , H. ( 2010 ). The health of Australian baby boomers . Australasian Journal on Ageing , 29 , 8 – 13 .
   PubMed Web of Science ®Google Scholar
• Kover , A. J. ( 1995 , March) . Copywriters' implicit theories of communication: An exploration . Journal of Consumer Research , 21 , 596 – 611 .
   Web of Science ®Google Scholar
• Latshaw , J. ( 1998 ). NAHB: Style means everything . Dealerscope Consumer Electronic Marketplace , 40 ( 1 ), 67 – 68 .
   Google Scholar
• Lincoln , Y. S. , and Guba , E. G. ( 1985 ). Naturalistic inquiry . Newbury Park , CA : Sage .
   Google Scholar
• Mehta , S. N. ( 1996 , October 23) . Retailer with vision aims to make fading eyesight chic . Wall Street Journal , p. B1 .
   Google Scholar
• Midlarsky , E. , and Nitzberg , G. ( 2008 ). Eating disorders in middle-aged women . The Journal of General Psychology , 135 , 393 – 407 .
   PubMed Web of Science ®Google Scholar
• Mitchell , S. ( 1995 ). The official guide to the generations: Who they are, how they live, what they think . Ithaca , NY : New Strategist Publications .
   Google Scholar
• Moschis , G. P. , Lee , E. , & Mathur , A. ( 2000 ). Maturing marketplace: Buying habits of baby boomers and their parents . Westport , CT : Greenwood Press .
   Google Scholar
• Quine , S. , Bernard , D. , & Kendig , H. ( 2006 ). Understanding baby boomers' expectations and plans for their retirement: Findings from a qualitative study . Australasian Journal on Ageing , 25 ( 3 ), 145 – 150 .
   Web of Science ®Google Scholar
• Quine , S. , and Carter , S. ( 2006 ). Australian baby boomers' expectations and plans for their old age . Australasian Journal on Ageing , 25 ( 1 ), 3 – 8 .
   Web of Science ®Google Scholar
• Reinhardt , U. E. ( 2000 ). Health care for the aging baby boom: Lessons from abroad . Journal of Economic Perspectives , 14 ( 2 ), 71 – 83 .
   Web of Science ®Google Scholar
• Roberts , J. A. , and Manolis , C. ( 2000 ). Baby boomers and busters: An exploratory investigation of attitudes toward marketing, advertising and consumerism . The Journal of Consumer Marketing , 17 , 481 – 487 .
   Google Scholar
• Ryan , G. , and Bernard , H. ( 2003 ). Techniques to identify themes . Field Methods , 15 ( 1 ), 85 – 109 .
   Google Scholar
• Schneck , E. ( 2005 ). The boomers' legacy . Adweek , 46 ( 47 ), 14 .
   Google Scholar
• Schultz , C. ( 2010 ). Marketing to the babyboomers. Retrieved from www.babyboomers guide.co.nz
   Google Scholar
• Spinks , W. , and Lawley , M. ( 2005 , December) . Baby boomers and beyond: Consumer satisfaction with high involvement services . Proceedings of the Australia and New Zealand Marketing Academy (ANZMAC) Conference: Broadening the Boundaries, Perth, Australia .
   Google Scholar
• Strauss , A. , and Corbin , J. (1990). Basics of qualitative research: Grounded theory procedures and techniques . Newbury Park , CA : Sage.
   Google Scholar
• Sullivan , J. ( 2007 ). Keeping up with the boomers . Builder , 30 ( 1 ), 158 .
   Google Scholar
• Suman , A. O. ( 2003 ). Understanding boomers . Target Marketing , 26 ( 9 ), 48 .
   Google Scholar
• Summerson , C. ( 2003 ). Visionary looks: There are reading glasses to match every outfit . Business Week , 3823 , 92 .
   Google Scholar
• Suresh , S. , and Ravichandran , S. ( 2010 ). Using lifestyle analysis to develop wellness marketing strategies for IT professionals in India . Health Marketing Quarterly , 27 ( 1 ), 1 – 20 . doi: 10.1080/07359680903263680
   PubMedGoogle Scholar
• Szmigin , I. , and Carrigan , M. ( 2001 ). Time, consumption, and the older consumer: An interpretive study of the cognitively young . Psychology & Marketing , 18 , 1091 – 1116 .
   Web of Science ®Google Scholar
• The specs factor: They may be the height of cool, but wearing glasses could make you look up to three years older . ( 2010 , September 21) . Daily Mail. Retrieved from http://www.dailymail.co.uk/femail/article-1313548/Wearing-glasses-makes-older.html
   Google Scholar
• Thomas , D. ( 2006 ). A general inductive approach for analyzing qualitative evaluation data . American Journal of Evaluation , 27 , 237 – 246 .
   Web of Science ®Google Scholar
• Treguer , J. ( 1998 ). French expert says advertisers ignore wealthiest market. Retrieved from http://www.mediaage.net
   Google Scholar
• Wadsworth , L. A. , and Johnson , C. P. ( 2008 ). Mass media and healthy aging . Journal of Nutrition for the Elderly , 27 , 319 – 331 .
   PubMedGoogle Scholar
• Welch , D. ( 2010 , October) . The generation blame game . North & South , 40 – 50 .
   Google Scholar
• Wildstrom , S. H. ( 2005 ). Boomer-friendly gadgets . Business Week , 3961 , 26 .
   Google Scholar
• Zaltman , G. , and Zaltman , L. ( 2008 ). The sure thing that flopped . Harvard Business Review , 86 ( 7/8 ), 29 – 37 .
   Web of Science ®Google Scholar