190
Views
3
CrossRef citations to date
0
Altmetric
Original Articles

A New Debate for Turkish Physicians: E-Detailing

, &
Pages 362-377 | Published online: 04 Dec 2012

REFERENCES

  • Aggarwal , K. ( 2010 ). The relationship between pharmaceutical companies and physicians . Berkeley Scientific Journal , 13 ( 2 ), 9 – 10 .
  • Alkhateeb , F. M. , and Doucette , W. R. ( 2008 ). Electronic detailing (e-detailing) of pharmaceuticals to physicians: A review . International Journal of Pharmaceutical and Healthcare Marketing , 2 , 235 – 245 .
  • Alkhateeb , F. M. , and Doucette , W. R. ( 2009 ). Influences on physicians adoption of electronic detailing . Informatics for Health & Social Care , 34 ( 1 ), 39 – 52 .
  • Anderson , B. L. , Silverman , G. K. , Loewenstein , G. F. , Zinberg , S. , & Schulkin , J. ( 2009 ). Factors associated with physicians' reliance on pharmaceutical sales representatives . Academic Medicine , 84 , 994 – 1002 .
  • Bansal , R. K. , and Das , S. ( 2005 ). Unethical relationship between doctors and drugs companies . Journal of Indian Academy of Forensic Medicine , 27 ( 1 ), 40 – 42 .
  • Bates , A. , Bailey , E. , & Rajyaguru , I. ( 2002 ). Navigating the e-detailing maze . International Journal of Medical Marketing , 2 , 255 – 262 .
  • Bernewitz , T. W. ( 2001 ). E-detailing: Where does it fit in pharmaceutical sales? Retrieved from http://alanharris.rws-flexiweb.co.uk/flexiweb/sites/infozyme/documents/zs_edetailing.PDF
  • Bodur , H. O. , Brinberg , D. , & Coupey , E. ( 2000 ). Belief, affect, and attitude: Alternative models of the determinants of attitude . Journal of Consumer Psychology , 9 ( 1 ), 17 – 28 .
  • Brett , A. S. , Burr , W. , & Moloo , J. ( 2003 ). Are gifts from pharmaceutical companies ethically problematic? A survey of physicians . Archives of Internal Medicine , 163 , 2213 – 2218 .
  • Buharali , C. (2009). Türkiye'de ve Dünyada İlaç Sanayi Gelişme Potansiyelleri [Pharmaceutical industry developement potentials in Turkey and the world]. Saĝlık ve I · laç Endüstrisi Türkiye, 1–20.
  • Caudill , T. S. , Johnson , M. S. , Rich , E. C. , & McKinney , W. P. ( 1996 ). Physicians, pharmaceutical sales representatives and the cost of prescribing . Archives of Family Medicine , 5 ( 4 ), 201 – 206 .
  • Chimonas , S. , Brennan , T. A. , & Rothman , D. J. ( 2007 ). Physicians and drug representatives: Exploring the dynamics of the relationship . Journal of General Internal Medicine , 22 , 184 – 190 .
  • Cohen , J. B. ( 1990 ). Attitude, affect, and consumer behavior . In B. S. Moore & A. M. Isen (Eds.), Affect and social behavior (pp. 152 – 206 ). New York , NY : Cambridge University .
  • Davidson , T. , and Sivadas , E. ( 2004 ). Details drive success . Marketing Health Services , 24 ( 1 ), 20 – 25 .
  • Dedeoĝlu , A. O. ( 2005 ). The effects of sponsorship on the company image of pharmaceutical companies and marketing ethics: Evaluations of Turkish physicians . International Journal of Business, Management and Economics , 1 ( 4 ), 97 – 118 .
  • Donohue , J. M. , Cevasco , M. B. A. , & Rosenthal , M. B. ( 2007 ). A decade of direct-to-consumer advertising of prescription drugs . New England Journal of Medicine , 357 , 673 – 681 .
  • Feldman , M. P. ( 1994 ). The university and economic development: The case of Johns Hopkins University and Baltimore . Economic Development Quarterly , 8 ( 1 ), 67 – 76 .
  • Flanagan , A. , Guy , P. , Larsson , S. , & Saussois , C. ( 2003 ). European physicians and the Internet. Retrieved from http://www.bcg.com/publications/files/Euro_Physicians_Internet_Rpt_Mar03.pdf
  • Gleason , M. ( 2001 ). Internet detailing opens the doctor's door . Medical Marketing and Media , 36 ( 1 ), 80 – 86 .
  • Gonul , F. F. , and Carter , F. ( 2010 ). Impact of e-detailing on the number of new prescriptions . Healthcare Management Science , 13 ( 2 ), 101 – 111 .
  • Gonul , F .F. , Carter , F. , Petrova , E. , & Srinivasan , K. ( 2001 ). Promotion of prescription drugs and its impact on physicians' choice behavior . Journal of Marketing , 65 ( 3 ), 79 – 90 .
  • Greene , J. A. ( 2004 ). Attention to “Details:” Etiquette and the pharmaceutical salesman in postwar America . Social Studies of Science , 34 , 271 – 292 .
  • Harris , G. ( 2009 ). Pharmaceutical representatives do influence physician behavior . Family Practice , 26 ( 3 ), 169 – 170 .
  • Haux , R. , Ammenwerth , E. , Herzog , W. , & Knaup , P. ( 2002 ). Health care in the information society: A prognosis for the year 2013 . International Journal of Medical Informatics , 66 ( 2 ), 3 – 21 .
  • Heutschi , R. , Legner , C. , Schiesser , A. , Barak , V. , & Osterie , H. ( 2003 ). Potential benefits and challenges of e-detailing in Europe . International Journal of Medical Marketing , 3 , 263 – 273 .
  • Ilac Endustrisi Isverenler Sendikasi (Pharmaceutical Manufacturers Association of Turkey) . ( 2011 ). Ilac Pazari. Retrieved from http://www.ieis.org.tr/asp_sayfalar/index.asp?sayfa=220&menuk=12
  • Lerer , L. ( 2002 ). The European e-health opportunity: A context for pharmaceutical marketing . International Journal of Medical Marketing , 1 , 326 – 339 .
  • Masood , I. , Mim , I. , Ma , H. , & Ahmed , M. (2009). Evolution of marketing techniques, adoption in pharmaceutical industry and related issues: A review. Journal of Clinical And Diagnostic Research , 3, 1942–1952.
  • Mizik , N. , and Jakobson , R. ( 2004 ). Are physicians “easy marks”? Quantifying the effects of detailing and sampling on new prescriptions . Management Science , 50 , 1704 – 1715 .
  • Molloy , W. , Strang , D. , Guyatt , G. , Lexchin , J. , Bédard , J. , Dubois , S. , & Russo , R. ( 2002 ). Assessing the quality of drug detailing . Journal of Clinical Epidemiology , 55 , 825 – 832 .
  • Montoya , I. D. ( 2008 ). E-detailing: information technology applied to pharmaceutical detailing . Expert Opinion on Drug Safety , 7 , 635 – 641 .
  • Orlowski , J. P. , and Wateska , L. ( 1992 ). The effects of pharmaceutical firm enticements on physician prescribing patterns. There's no such thing as a free lunch . Chest , 102 ( 1 ), 270 – 273 .
  • Pesse , M. ( 2007 ). Addressing the trust issue: From share of voice to share of care . Journal of Medical Marketing , 7 , 303 – 307 .
  • Roughead , E. E. , Harvey , K. J. , & Gilbert , A. I. ( 1998 ). Commercial detailing techniques used by pharmaceutical representatives to influence prescribing . Australian and New Zealand Journal of Medicine , 28 , 306 – 310 .
  • Sharma , S. , Shimp , T. A. , & Shin , J. ( 1981 ). Consumer ethnocentrism: A test of antecedents and moderators . Journal of the Academy of Marketing Science , 23 ( 1 ), 26 – 37 .
  • Sinha , R. , and Kaushik , C. ( 2010 ). CRM in pharmaceutical sector: Meeting the challenges of changing healthcare environment . Information Processing and Management Communications in Computer and Information Science , 70 , 660 – 664 .
  • Solomon , M. R. ( 2011 ). Consumer behavior, buying, having and being , (9th ed.) . Upper Saddle River , NJ : Prentice Hall .
  • Søndergaard , J. , Vacha , K. , Kragstrupa , J. , & Andersen , M. ( 2009 ). Impact of pharmaceutical representative calls on GPs' drug preferences . Family Practice , 26 , 204 – 209 .
  • Trucco , M. Y. , and Amirkhanova , S. ( 2006 , June) . Transforming pharmaceutical marketing through e-detailing: Case Studies and Recommendations. The 8th IEEE International Conference on E-Commerce Technology, San Francisco, California.
  • Ziegler , M. G. , Lew , P. , & Singer , B. C. ( 1995 ). The accuracy of drug information from pharmaceutical sales representatives . Journal of the American Medical Association , 273 , 1296 – 1298 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.