References
- Anon , ( 1994 ) Annual Report , Dell Computer Corporation, Round Rock . TX .
- Balakrishnan , N. , Chakravarty , A.K. and Ghose , S. ( 1997 ) Role of design-philosophies in interfacing manufacturing with marketing. European Journal of Operational Research , 103 , 453 – 469 .
- Balakrishnan , N. and Chakravarty , A.K. ( 1996 ) Managing engineering change: market opportunities and manufacturing costs. Produclion and Operations Management , 5 ( 4 ), 335 – 356 .
- Baldwin , C. and Clark , K. ( 1997 ) Managing in an age of modularity. Harvard Business Review , Sept-Oct , 84 – 93 .
- Chakravarty , A.K. ( 1954 ) Joint inventory replenishment with group discounts based on invoice value. Management Science , 30 ( 9 ), 1105 – 1112 .
- Chakravarty , A.K. and Ballin , J. ( 1992 ) Coordinated planning for competitive products and their manufacturing operations. International Journal of Production Research , 30 , 2293 – 2311 .
- Chakravarty , A.K. and Martin , G. ( 1988 ) An optimal joint buyerseller discount pricing model. Computers and Operations Research , 15 ( 3 ), 271 – 281 .
- Chakravarty , A.X. , Orlin , J.B. and Rothblum , H. ( 1985 ) Consecutive optimizers for a partitioning problem with applications to optimal inventory groupings for joint replenishment. Operations Research , 33 ( 4 ), 820 – 834 .
- Chhujcd , D. and Raman , N. ( 1995 ) Simultaneous determination of product attributes and prices, and production processes in product line design. Journal of Operations Management , 12 , 187 – 204 .
- Clark , K. ( 1996 ) Competing through manufacturing and the new manufacturing paradigm: is manufacturing strategy passe? Production and Operations Management , 5 ( 1 ), 42 – 58 .
- Cooper , L. and Nakanishi , M. ( 1988 ) Market Share Analysis: Evaluating Competitive Marketing Effectiveness , Kluwer, Boston , MA .
- Fisher , M. , Rarndas , K. and Ulrich . K. ( 1999 ) Component sharing in the management of product variety: a study of automotive braking systems. Management Science , 45 ( 3 ), 297 – 315 .
- Hayes , R.H. and Pisano , G.P. ( 1996 ) Manufacturing strategy: at the intersection of two paradigm shifts. Production and Operations Management , 5 ( 1 ), 25 – 41 .
- Ishii , K. , Juengel , C. and Eubanks , C.F. ( 1995 ) Design for product variety: key to product line structuring, in ASME Design Technical Conference Proceedings. , ASME, Boston , MA .
- Kekre , S. and Srinivasan , K. ( 1990 ) Broader product line: a necessity to achieve success? Management Science , 36 ( 10 ), 1216 – 1231 .
- Li1ien , G. , Kotler , P. and Moorthy , K. ( 1992 ) Marketing Models , Prentice Hall, Englewood Cliffs , NJ , Ch. 2.
- Maeduffie , J.P. , Sethurarnan , K. and Fisher , M.L. ( 1996 ) Product variety and manufacturing performance: evidence from the international automotive industry. Management Science , 42 ( 3 ), 350 – 369 .
- Meyer , M.H. and Lehnerd , A.P. ( 1997 ) The Power of Product Platforms , Free Press, NY .
- Meyer , M.H. and Utterback , J. ( 1993 ) The product family and the dynamics of core capabilities. Sloan Management Review , Spring , 29 – 48 .
- Pahl , G. and Beitz , W. ( 1988 ) Engineering Design: A Systematic Approach , Springer Verlag, New York , NY .
- Pisano , G.P. ( 1994 ) ITT Automotive: global manufacturing strategies. , Case 9-695-002, Harvard Business School, Cambridge , MA .
- Ulrich , K. ( 1995 ) The role of product architecture in the manufacturing firm. Research Policy , 24 ( 3 ), 419 – 438 .
- Corresponding author