References
- American College Health Association. Healthy Campus 2020. http://www.acha.org/HealthyCampus/student-obj.cfm. Published 2012. Accessed July 8, 2013.
- Not Alone: The First Report of the White House Task Force to Protect Students From Sexual Assault. The White House Web site. https://www.whitehouse.gov/sites/default/files/docs/report_0.pdf. Published 2014. Accessed September 27, 2015.
- Black MC, Basile KC, Breiding MJ, et al. National Intimate Partner and Sexual Violence Survey: 2010 Summary Report. Atlanta, GA: National Center for Injury Prevention and Control, Centers for Disease Control and Prevention; 2011.
- Cantor D, Fisher B, Chibnall S, et al. Report on the AAU Campus Climate Survey on Sexual Assault and Sexual Misconduct. Rockville, MD: Westat; 2015.
- Sinozich S, Langton L. Rape and Sexual Assault Among College-Age Females, 1995–2013. Washington, DC: US Department of Justice, Bureau of Justice Statistics; 2014.
- Banyard VL. Revisiting unwanted sexual experiences on campus: a 12-year follow-up. Violence Against Women. 2005;11:426–446. doi: 10.1177/1077801204274388
- Brener ND, McMahon PM, Warren CW, Douglas KA. Forced sexual intercourse and associated health-risk behaviors among female college students in the United States. J Consult Clin Psychol. 1999;67:252–259.
- Campus Sexual Violence Elimination Act—S.128. 113, 20 USC. 485(f). 2013. https://www.congress.gov/bill/113th-congress/senate-bill/128
- Karjane HM, Fisher B, Cullen FT. Sexual Assault on Campus: What Colleges and Universities Are Doing About It. Washington, DC: National Institute of Justice; 2005.
- Vladutiu CJ, Martin SL, Macy RJ. College- or university-based sexual assault prevention programs: a review of program outcomes, characteristics, and recommendations. Trauma Violence Abuse. 2011;12:67–86. doi: 10.1177/1524838010390708
- Garrity SE. Sexual assault prevention programs for college-aged men: a critical evaluation. J Forensic Nurs. 2011;7:40–48. doi: 10.1111/j.1939-3938.2010.01094.x.
- Rowe LS, Jouriles EN, McDonald R, Platt CG, Gomez GS. Enhancing women's resistance to sexual coercion: a randomized controlled trial of the date program. J Am Coll Health. 2012;60:211–218.
- Potter SJ, Stapleton JG. Bringing in the target audience in bystander social marketing materials for communities: suggestions for practitioners. Violence Against Women. 2011;17:797–812. doi: 10.1177/1077801211410364
- Banyard VL, Moynihan MM, Plante EG. Sexual violence prevention through bystander education: an experimental evaluation. J Community Psychol. 2007;35:463–481. doi: 10.1002/jcop.20159
- McMahon S, Winter SC, Palmer JE, et al. A randomized controlled trial of a multi-dose bystander intervention program using peer education theater. Health Educ Res. 2015;30:554–568. doi: 10.1093/her/cyv022
- Coker AL, Cook-Craig PG, Williams CM, et al. Evaluation of Green Dot: an active bystander intervention to reduce sexual violence on college campuses. Violence Against Women. 2011;17:777–796. doi: 10.1177/1077801211410264
- Reed KMP, Hines DA, Armstrong JL, Cameron AY. Experimental evaluation of a bystander prevention program for sexual assault and dating violence. Psychol Violence. 2015;5:95–102. doi: 10.1037/a0037557
- Rothman E, Silverman J. The effect of a college sexual assault prevention program on first-year students' victimization rates. J Am Coll Health. 2007;55:283–290.
- Potter RH, Krider JE, McMahon PM. Examining elements of campus sexual violence policies: is deterrence or health promotion favored? Violence Against Women. 2000;6:1345–1362.
- Kotler P, Lee NR. Social Marketing: Influencing Behaviors for Good. 3rd ed. Los Angeles, CA: Sage; 2008.
- DeJong W. Social norms marketing campaigns to reduce campus alcohol problems. Health Commun. 2010;25:615–616. doi: 10.1080/10410236.2010.496845
- Beall T, Wayman J, D'Agostino H, Liang A, Perellis C. Social marketing at a critical turning point. J Soc Mark. 2012;2:103–117. doi: 10.1108/20426761211243946
- Johnson AM, Hoover SM. The potential of sexual consent interventions on college campuses: a literature review on the barriers to establishing affirmative sexual consent. PURE Insights. 2015;4. Available at http://digitalcommons.wou.edu/pure/vol4/iss1/5.
- Borges AM, Banyard VL, Moynihan MM. Clarifying consent: primary prevention of sexual assault on a college campus. J Prev Interv Community. 2008;36:75–88. doi: 10.1080/10852350802022324.
- Adams-Curtis LE, Forbes GB. College women's experiences of sexual coercion: a review of cultural, perpetrator, victim, and situational variables. Trauma Violence Abuse. 2004;5:91–122. doi: 10.1177/1524838003262331.
- Muehlenhard CL, Humphreys TP, Jozkowski KN, Peterson ZD. The complexities of sexual consent among college students: a conceptual and empirical review. J Sex Res. 2015;53:457–487. doi: 10.1080/00224499.2016.1146651.
- Cleere C, Lynn SJ. Acknowledged versus unacknowledged sexual assault among college women. J Interpers Violence. 2013;8:2593–2611.
- Deming ME, Covan EK, Swan SC, Billings DL. Exploring rape myths, gendered norms, group processing, and the social context of rape among college women: a qualitative analysis. Violence Against Women. 2013;19:465–485. doi: 10.1177/1077801213487044
- SB-967 Student Safety: Sexual Assault. Cal. Senate Chapter 748; 2014. https://leginfo.legislature.ca.gov/faces/billAnalysisClient.xhtml
- Kotler P, Zaltman G. Social marketing: an approach to planned social change. J Mark. 1971;35:3–12.
- Konradi A, DeBruin PL. Using a social marketing approach to advertise Sexual Assault Nurse Examination (SANE) services to college students. J Am Coll Health. 2003;52:33–39.
- Potter SJ, Stapleton JG, Moynihan MM. Designing, implementing, and evaluating a media campaign illustrating the bystander role. J Prev Interv Community. 2008;36:39–55. doi: 10.1080/10852350802022308
- Potter SJ. Using a multimedia social marketing campaign to increase active bystanders on the college campus. J Am Coll Health. 2012;60:282–295. doi: 10.1080/07448481.2011.599350
- Potter SJ, Moynihan MM, Stapleton JG. Using social self-identification in social marketing materials aimed at reducing violence against women on campus. J Interpers Violence. 2011;26:971–990. doi: 10.1177/0886260510365870
- Potter SJ, Moynihan MM, Stapleton JG, Banyard VL. Empowering bystanders to prevent campus violence against women: a preliminary evaluation of a poster campaign. Violence Against Women. 2009;15:106–121. doi: 10.1177/1077801208327482.
- Chrismer E. Bold rape-awareness posters spark interest worldwide. dateline.ucdavis.edu. http://dateline.ucdavis.edu/dl_detail.lasso?id=7407. Accessed August 2013.
- Center for Women & Community. Got consent? University of Massachusetts Amherst Web site. http://www.umass.edu/ewc/programs/ea/consent/. Accessed August 2013.
- McMahon S, Postmus JL, Koenick RA. Conceptualizing the engaging bystander approach to sexual violence prevention on college campuses. J Coll Stud Dev. 2011;52:115–130.
- SAFER Students Active for Ending Violence. Moving Beyond Blue Lights and Buddy Systems: a National Study of Student Anti-Rape Activists. New York, NY: SAFER; 2013.
- Byington KW, Schwebel DC. Effects of mobile Internet use on college student pedestrian injury risk. Accid Anal Prev. 2013;51:78–83.
- Sorenson SB, Joshi M, Sivitz E. Knowing a sexual assault victim or perpetrator: a stratified random sample of undergraduates at one university. J Interpers Violence. 2014;29:394–416. doi: 10.1177/0886260513505206.
- Banyard VL. Who will help prevent sexual violence: creating an ecological model of bystander intervention. Psychol Violence. 2011;1:216–229.
- Casey E, Smith T. “How can I not?”: men's pathways to involvement in anti-violence against women work. Violence Against Women. 2010;16:953–973.
- Rayburn NR, Jaycox LH, McCaffrey DF, et al. Reactions to dating violence among Latino teenagers: an experiment utilizing the Articulated Thoughts in Simulated Situations paradigm. J Adolesc. 2007;30:893–915. doi: 10.1016/j.adolescence.2006.11.005
- Campbell DT, Stanley JC. Experimental and Quasi-Experimental Design for Research. Boston, MA: Houghton Mifflin Company; 1963.
- American College Health Association. National College Health Assessment II: Reference Group Undergraduates Executive Summary Spring 2013. Hanover, MD: American College Health Association. 2013.
- Krebs CP, Lindquist CH, Warner TD, Fisher BS, Martin SL. College women's experiences with physically forced, alcohol-or other drug-enabled, and drug-facilitated sexual assault before and since entering college. J Am Coll Health. 2009;57:639–649.
- Koss MP, Oros CJ. Sexual Experiences Survey: a research instrument investigating sexual aggression and victimization. J Consult Clin Psychol. 1982;50:455–457. doi: 10.1037/0022-006X.50.3.455
- Koss MP, Gidycz CA. Sexual Experiences Survey: reliability and validity. J Consult Clin Psychol. 1985;53:422–423.
- Koss MP, Abbey A, Campbell R, et al. Revising the SES: a collaborative process to improve assessment of sexual aggression and victimization. Psychol Women Q. 2007;31:357–370.
- Littleton H, Breitkopf CR. Coping with the experience of rape. Psychol Women Q. 2006;30:106–116. doi: 10.1111/j.1471-6402.2006.00267.x
- McMahon S, Banyard VL. When can I help? A conceptual framework for the prevention of sexual violence through bystander intervention. Trauma Violence Abuse. 2012;13:3–14. doi: 10.1177/1524838011426015
- Corbin J, Strauss AL. Basics of Qualitative Research. 3rd ed. Thousand Oaks, CA: Sage; 2008.
- McKillip J, Lockhart DC, Eckert PS, Phillips J. Evaluation of a responsible alcohol use media campaign on a college campus. J Alcohol Drug Educ. 1985;30:88–97.