Building tribal communities in the collaborative economy: an innovation framework

References

• Adjei, M., Noble, S. and Noble, C. (2010) ‘The influence of C2C communication in online brand communities on customer purchase behaviour’, Journal of the Academy of Marketing Science, 38, 5, pp.634–53.
   Web of Science ®Google Scholar
• Alam, I. (2002) ‘An exploratory investigation of user involvement in new service development’, Journal of the Academy of Marketing Science, 30, 3, pp.250–61.
   Web of Science ®Google Scholar
• Arnold, D. (1970) ‘Dimensional sampling: an approach of studying a small number of cases’, American Sociologist, 5, 2, pp.147–50.
   Google Scholar
• Arnould, E. and Thompson, C. (2005) ‘Consumer culture theory: twenty years of research’, Journal of Consumer Research, 31, 4, pp.868–82.
   Web of Science ®Google Scholar
• Aune, T. and Gressetvold, E. (2011) ‘Supplier involvement in innovation processes: a taxonomy’, International Journal of Innovation Management, 15, 1, pp.141–43.
   Google Scholar
• Badrinarayanan, V., Sierra, J. and Taute, H. (2014) ‘Determinants and outcomes of online brand tribalism: exploring communities of massively multiplayer online role-playing games (MMORPGs)’, Psychology and Marketing, 31, 10, pp.853–70.
   Web of Science ®Google Scholar
• Baines, T., Lightfoot, H., Steve, E., Neely, A., Greenough, R., Peppard, J., Roy, R., Shehab, E., Braganza, A., Tiwari, A., et al. (2007) ‘State-of-the-art in product service-systems’, Journal of Engineering Manufacture, 221, pp.1543–52.
   Web of Science ®Google Scholar
• Baldwin, C., Hiernerth, C. and von Hippel, E. (2006) ‘How user innovations become commercial products: a theoretical investigation and case study’, Research Policy, 35, pp.1291–313.
   Web of Science ®Google Scholar
• Bardhi, F. and Eckhardt, G. (2012) ‘Access-based consumption: the case of car-sharing’, Journal of Consumer Research, 39, pp.881–98.
   Web of Science ®Google Scholar
• Barnes, S. and Mattsson, J. (2016) ‘Understanding current and future issues in collaborative consumption: a four-stage Delphi study’, Technological Forecasting and Social Change, 104, 3, pp.200–11.
   Web of Science ®Google Scholar
• Belk, R. (2014) ‘You are what you can access: sharing and collaborative consumption online’, Journal of Business Research, 67, pp.1595–600.
   Web of Science ®Google Scholar
• Benkler, Y. (2004) ‘Sharing nicely: on shareable goods and the emergence of sharing as a modality of economic production’, Yale Law Journal, 114, pp.273–358.
   Web of Science ®Google Scholar
• Benkler, Y. (2011) The Penguin and the Leviathan, Crown, New York.
   Google Scholar
• Botsman, R. and Rogers, R. (2011) What’s Mine Is Yours: How Collaborative Consumption is Changing the Way We Live, Collins, London.
   Google Scholar
• Buijs, J. (2003) ‘Modelling product innovation processes, from linear logic to circular chaos’, Creativity and Innovation Management, 12, 2, pp.76–93.
   Google Scholar
• Canniford, R. (2011) ‘How to manage consumer tribes’, Journal of Strategic Marketing, 19, 7, pp.591–606.
   Google Scholar
• Celsi, R., Rose, R. and Leigh, T. (1993) ‘An exploration of high-risk leisure consumption through sky diving’, Journal of Consumer Research, 20, pp.1–38.
   Web of Science ®Google Scholar
• Christensen, C. (2003) The Innovator’s Solution: Creating and Sustaining Successful Growth, Harvard Business Press, Boston.
   Google Scholar
• Colombo, G. Dell’era, C. and Frattini, F., (2011) ‘New Product Development (NPD) service suppliers in open innovation practices: processes and organization for knowledge exchange and integration’, International Journal of Innovation Management, 15, 1, pp.165–204.
   Google Scholar
• Cova, B. (1997) ‘Community and consumption: towards a definition of the linking value of products or services’, European Journal of Marketing, 31, 3/4, pp.297–316.
   Google Scholar
• Cova, B. and Cova, V. (2002) ‘Tribal marketing: the tribalization of society and its impact on the conduct of marketing’, European Journal of Marketing, 36, 5–6, pp.595–620.
   Google Scholar
• Cova, B., Kozinets, R. and Shankar, A. (eds.) (2007) Consumer Tribes, Butterworth-Heinemann, Burlington MA.
   Google Scholar
• Cova, B. and Pace, S. (2006) ‘Brand community of convenience products: new forms of customer empowerment – the case “my Nutella the community”’, European Journal of Marketing, 40, 9/10, pp.1087–105.
   Web of Science ®Google Scholar
• Cova, B. and White, T. (2010) ‘Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches’, Journal of Marketing Management, 26, 3–4, pp.256–70.
   Google Scholar
• Crouch, M. and McKenzie, H. (2006) ‘The logic of small samples in interview-based qualitative research’, Social Science Information, 45, 4, pp.483–89.
   Web of Science ®Google Scholar
• Dosi, G. (1988) ‘The nature of the innovative process’ in Dosi, G., Freeman, C., Nelson, R., Silverberg, G. and Soete, L. (eds.) Technical Change and Economic Theory, Pinter Press, London, pp.221–38.
   Google Scholar
• Dubé, L., Bourhis, A. and Jacob, R. (2005) ‘The impact of structuring characteristics on the launching of virtual communities of practice’, Journal of Organizational Change Management, 18, 2, pp.145–66.
   Web of Science ®Google Scholar
• Felson, M. and Spaeth, J. (1978) ‘Community structure and collaborative consumption: a routine activity approach’, American Behavioral Scientist, 21, 4, pp.614–24.
   Web of Science ®Google Scholar
• Fischer, M. (1999) ‘The innovation process and network activities of manufacturing firms’ in Fischer, M., Surez-Villa, L. and Steiner, M. (eds.) Innovation, Networks and Localities, Springer-Verlag, Berlin, pp.11–27.
   Google Scholar
• Fournier, S. and Lee, L. (2009) ‘Getting brand communities right’, Harvard Business Review, 87, 4, pp.105–11.
   PubMed Web of Science ®Google Scholar
• Fremstad, A. (2014) Gains from Sharing: Sticky Norms, Endogenous Preferences, and the Economics of Shareable Goods, Economics Working Paper 168, University of Massachusetts, Amherst.
   Google Scholar
• Gallouj, F. and Weinstein, O. (1997) ‘Innovation in services’, Research Policy, 27, 4–5, pp.537–56.
   Web of Science ®Google Scholar
• Gomez, B., Gutierrez, A. and Cillan, J. (2005) ‘The role of loyalty programs in behavioural and affective loyalty’, Journal of Consumer Marketing, 23, 7, pp.387–96.
   Google Scholar
• Goulding, C., Shankar, A. and Canniford, R. (2013) ‘Learning to be tribal: facilitating the formation of consumer tribes’, European Journal of Marketing, 47, 5/6, pp.813–32.
   Web of Science ®Google Scholar
• Goulding, C., Shankar, A. and Elliott, R. (2002) ‘Working weeks, rave weekends: identity fragmentation and the emergence of new communities’, Consumption, Markets and Culture, 5, pp.261–84.
   Google Scholar
• Hamari, J., Sjöklint, M. and Ukkonen, A. (2015) The Sharing Economy: Why People Participate in Collaborative Consumption, available from http://dx.doi.org/10.2139/ssrn.2271971 [ accessed August 2016].
   Google Scholar
• Hamilton, K. and Hewer, P. (2010) ‘Tribal mattering spaces: social networking sites, celebrity affiliations, and tribal innovations’, Journal of Marketing Management, 26, 3–4, pp.271–89.
   Google Scholar
• Heiskanen, E. and Repo, P. (2007) ‘User involvement and entrepreneurial action’, Human Technology, 3, 2, pp.167–87.
   Google Scholar
• Hennig-Thurau, T., Gwinner, K., Walsh, G. and Gremler, D. (2004) ‘Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?’, Journal of Interactive Marketing, 18, 1, pp.38–52.
   Google Scholar
• Holzweber, M., Mattsson, J. and Standing, C. (2015) ‘Entrepreneurial business development through building tribes’, Journal of Strategic Marketing, 23, 7, pp.563–78.
   Web of Science ®Google Scholar
• John, N. (2013) Sharing, Collaborative Consumption and Web 2.0, Media@LSE Working Paper 26, London School of Economics, London.
   Google Scholar
• Klioutch, I. and Leker, J. (2011) ‘Supplier involvement in customer new product development: new insights from the supplier’s perspective’, International Journal of Innovation Management, 15, 1, pp.231–48.
   Google Scholar
• Kozinets, R., de Valck, K., Wojnicki, A. and Wilner, S. (2010) ‘Networked narratives: understanding word-of-mouth marketing in online communities’, Journal of Marketing, 74, pp.71–89.
   Web of Science ®Google Scholar
• Krippendorff, K. (2012) Content Analysis: An Introduction to its Methodology, Sage, Thousand Oaks CA.
   Google Scholar
• Kumar, V., Bhaskaran, V., Mirchandani, R. and Shah, M. (2013) ‘Creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey’, Marketing Science, 32, 2, pp.194–212.
   Web of Science ®Google Scholar
• Latitude, (2010) The New Sharing Economy, Latitude, Beverly MA.
   Google Scholar
• Leismann, K., Schmitt, M., Rohn, H. and Baedeker, C. (2013) ‘Collaborative consumption: towards a resource-saving consumption culture’, Resources, 2, 3, pp.184–203.
   Google Scholar
• Loch, C. and Terwiesch, C. (1998) ‘Communication and uncertainty in concurrent engineering’, Management Science, 44, 8, pp.1032–48.
   Web of Science ®Google Scholar
• Martin, C. and Upham, P. (2015) ‘Grassroots social innovation and the mobilisation of values in collaborative consumption: a conceptual model’, Journal of Cleaner Production, 134, pp.204–13.
   Web of Science ®Google Scholar
• Miles, M. and Huberman, A. (1994) Qualitative Data Analysis, Sage, Thousand Oaks CA.
   Google Scholar
• Mitchell, C. and Imrie, B. (2011) ‘Consumer tribes: membership, consumption and building loyalty’, Asia Pacific Journal of Marketing and Logistics, 23, 1, pp.39–56.
   Google Scholar
• Möhlmann, M. (2015) ‘Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again’, Journal of Consumer Behavior, 14, 3, pp.193–207.
   Web of Science ®Google Scholar
• Morrison, P., Roberts, J. and Midgley, D. (2004) ‘The nature of lead users and measurement of leading edge status’, Research Policy, 33, pp.351–62.
   Web of Science ®Google Scholar
• Muniz, A. and O’Guinn, T. (2001) ‘Brand community’, Journal of Consumer Research, 27, pp.412–32.
   Web of Science ®Google Scholar
• Piscicelli, L., Cooper, T. and Fisher, T. (2015) ‘The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK’, Journal of Cleaner Production, 97, pp.21–29.
   Web of Science ®Google Scholar
• Putnam, R. (2000) Bowling Alone: The Collapse and Revival of American Community, Simon and Schuster, New York.
   Google Scholar
• PwC (2013) The Sharing Economy – Sizing the Revenue Opportunity, PwC, available from http://www.pwc.co.uk/issues/megatrends/collisions/sharingeconomy/the-sharing-economy-sizing-the-revenue-opportunity.jhtml [accessed August 2015].
   Google Scholar
• Rapp, A., Beitelspacher, L., Grewal, D. and Hughes, D. (2013) ‘Understanding social media effects across seller, retailer and consumer interactions’, Journal of the Academy of Marketing Science, 41, 5, pp.547–66.
   Web of Science ®Google Scholar
• Sarasvathy, S. (2001) ‘Causation and effectuation: towards a theoretical shift from economic inevitability to entrepreneurial contingency’, Academy of Management Review, 26, 2, pp.243–63.
   Web of Science ®Google Scholar
• Schouten, J. and McAlexander, J. (1995) ‘Subcultures of consumption: an ethnography of the new bikers’, Journal of Consumer Research, 22, pp.43–61.
   Web of Science ®Google Scholar
• Schwartz, S., Cieciuch, J., Vecchione, M., Davidov, E., Fischer, R., Beierlein, C., Ramos, A., Verkasalo, M., Lönnqvist, J., Demirutku, K., Dirilen-Gumus, O. and Konty, M. (2012) ‘Refining the theory of basic individual values’, Journal of Personality and Social Psychology, 103, pp.663–88.
   PubMed Web of Science ®Google Scholar
• Simmons, G. (2008) ‘Marketing to postmodern consumers: introducing the Internet chameleon’, European Journal of Marketing, 42, 3/4, pp.299–310.
   Google Scholar
• Sørensen, F. and Mattsson, J. (2016) ‘Speeding up innovation: building network structures for parallel innovation’, International Journal of Innovation Management, 20, 2, doi: 10.1142/S1363919616500249.
   Web of Science ®Google Scholar
• Sørensen, F., Sundbo, J. and Mattsson, J. (2013) ‘Organisational conditions for service encounter-based innovation’, Research Policy, 42, 8, pp.1446–56.
   Web of Science ®Google Scholar
• Tidd, J., Bessant, J. and Pavitt, K. (2001) Managing Innovation – Integrating Technological, Market and Organizational Change, John Wiley, Chichester.
   Google Scholar
• Toivonen, M. and Tuominen, T. (2009) ‘Emergence of innovations in services’, Service Industries Journal, 29, 7, pp.887–902.
   Web of Science ®Google Scholar
• Tukker, A. (2004) ‘‘Eight types of product-service system: eight ways to sustainability?’, Experiences from SusProNet’, Business Strategy and the Environment, 13, pp.246–60.
   Google Scholar
• von Hippel, E. (2005) Democratizing Innovation, MIT Press, Cambridge MA.
   Google Scholar
• Willer, R., Flynn, F. and Zak, S. (2012) ‘Structure, identity, and solidarity: a comparative field study of generalized and direct exchange’, Administrative Science Quarterly, 57, pp.119–55.
   Web of Science ®Google Scholar
• Yin, R. (1994) Case Study Research: Design and Methods, Sage, Thousand Oaks CA.
   Google Scholar
• Zervas, G., Proserpio, D. and Byers, J. (2015) The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry, Boston University School of Management Research Paper 2013–16, available from http://dx.doi.org/10.2139/ssrn.2366898 [ accessed August 2015].
   Google Scholar