745
Views
2
CrossRef citations to date
0
Altmetric
SPOTLIGHT ON METHOD/ANALYSIS

Statistical Conclusions Validity Basics: Probability and How Type 1 and Type 2 Errors Obscure the Interpretation of Findings in Communication Research Literatures

Pages 115-119 | Published online: 02 Feb 2011

References

  • Cohen , D. , Nisbett , R. E. , Bowdle , B. F. , & Schwarz , X. ( 1996 ). Insult, aggression, and the Southern culture of honor: An “experimental ethnography.” Journal of Personality and Social Psychology , 70 , 945 – 960 .
  • Hoenig , J. M. , & Heisey , D. M. ( 2001 ). The abuse of power . American Statistician , 55 , 19 – 24 .
  • Levine , T. R. , Asada , K. J. , & Carpenter , C. ( 2009 ). Sample size and effect size are negatively correlated in meta-analysis: Evidence and implications of a publication bias against non-significant findings . Communication Monographs , 76 , 286 – 302 .
  • Levine , T. R. , Weber , R. , Hullett , C. R. , Park , H. S. , & Lindsey , L. ( 2008 ). A critical assessment of null hypothesis significance testing in quantitative communication research . Human Communication Research , 34 , 171 – 187 .
  • Levine , T. R. , Weber , R. , Park , H. S. , & Hullett , C. R. ( 2008 ). A communication researcher's guide to null hypothesis significance testing and alternatives . Human Communication Research , 34 , 188 – 209 .
  • Meehl , P. E. ( 1986 ). What social scientists don't understand . In D. W. Fiske & R. A. Shweder (Eds.), Meta-theory in social science (pp. 315 – 338 ). Chicago , IL : University of Chicago Press .
  • O'Keefe , D. J. ( 2007 ). Post hoc power, observed power, a priori power, retrospective power, prospective power, achieved power: Sorting out appropriate uses of statistical power analyses . Communication Methods and Measures , 1 , 291 – 299 .
  • Richard , F. D. , Bond , C. F. , & Stokes-Zoota , J. J. ( 2003 ). One hundred years of social psychology quantitatively described . Review of General Psychology , 7 , 331 – 363 .
  • Sedlmeier , P. , & Gigerenzer , G. ( 1989 ). Do studies of statistical power have an effect on the power of studies? Psychological Bulletin , 105 , 309 – 316 .
  • Smith , R. , Levine , T. R. , Lachlan , K. A. , & Fediuk , T. A. ( 2002 ). The high cost of complexity in experimental design and data analysis: Type I and Type II error rates in multiway ANOVA . Human Communication Research , 28 , 515 – 530 .
  • Weber , R. ( 2007 ). To adjust or not to adjust in multiple testing . Communication Methods and Measures , 1 , 281 – 289 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.