References
- Bavishi, J. (2018). Recapping the 2018 Winter Olympics on Twitter. Twitter. Retrieved from https://blog.twitter.com/official/en_us/topics/events/2018/Recapping-the-2018-Winter-Olympics-on-Twitter.html
- Billings, A. C., Angelini, J. R., & MacArthur, P. J. (2018). Olympic television: Broadcasting the biggest show on earth. London, UK: Routledge.
- Billings, A. C., Brown, C. L., Crout, J. H., McKenna, K. E., Rice, B. A., Timanus, M. E., & Zeigler, J. (2008). The games through the NBC lens: Gender, ethnic and national equity in the 2006 Torino winter olympics. Journal of Broadcasting & Electronic Media, 52(2), 215–230. doi:10.1080/08838150801992003
- Bryant, J., & Raney, A. (2000). Sports on the screen. In D. Zillmann & P. Vorderer (Eds.), Media entertainment: The psychology of its appeal (pp. 153–174). Mahwah, NJ: Erlbaum.
- Draper, K., & Maheshwari, S. (2018, Feb. 13). How many people are watching the Olympics? NBC uses a tricky head count. The New York Times. Retrieved at https://www.nytimes.com/2018/02/13/sports/olympics/olympics-nbc-viewers-digital.html.
- ESPN.com (2018). 2018 Winter olympics - medal tracker. Retrieved from http://www.espn.com/olympics/winter/2018/medals.
- Gillwald, A. (2018, August 20). We can’t tell if we’re closing the digital divide without more data. World Economic Forum. Retrieved from https://www.weforum.org/agenda/2018/08/we-cant-tell-if-were-closing-the-digital-divide-without-more-data/
- IOC. (2018). IOC Marketing: Media guide. International Olympic Committee. Retrieved from https://stillmed.olympic.org/media/Document%20Library/OlympicOrg/Games/Winter-Games/Games-PyeongChang-2018-Winter-Olympic-Games/IOC-Marketing/Media-Guide.pdf#_ga=2.106861511.593821567.1522290134-1545796272.1485819573
- Knobloch-Westerwick, S., David, P., Eastin, M., Tamborini, R., & Greenwood, D. (2009). Sports spectators’ suspense: Affect and uncertainty in sports entertainment. Journal of Communication, 59, 750–767. doi:10.1111/jcom.2009.59.issue-4
- Lewis, M., Conlin, L., & Brown, K. (2017). Uses and gratifications of streaming sports services consumers. In A. Billings & K. Brown (Eds.), Evolution of the modern sports fan: Communicative approaches (pp. 201–214). Lanham, MD: Lexington Books.
- Mertz, E. (2018). 15M mentions later, here are your social media highlights from 2018 winter olympics. Global News. Retrieved from https://globalnews.ca/news/4047983/social-media-highlights-2018-winter-olympics/
- NBC. (2010). 190 million people watched olympics in US, 2nd most-watched winter olympics in history. TV by the Numbers. Retrieved from https://tvbythenumbers.zap2it.com/sports/190-million-people-watched-olympics-in-us-2nd-most-watched-winter-olympics-in-history/
- Onorato, A. (2018). Winter olympics by the numbers: Brands win big on social media. DMN. Retrieved from http://www.dmnews.com/social-media/olympic-winter-games/article/746753/
- Otterson, J. (2018). 2018 winter olympics close out as least-watched on record, down 7% from sochi games. Variety. Retrieved from http://variety.com/2018/tv/news/2018-winter-olympics-ratings-2-1202710137/
- Papacharissi, Z., & Rubin, A. (2000). Predictors of internet use. Journal of Broadcasting and Electronic Media, 44, 175–196. doi:10.1207/s15506878jobem4402_2
- Peterson, E., & Raney, A. (2008). Reconceptualizing and reexamining suspense as a predictor of mediated sports enjoyment. Journal of Broadcasting and Electronic Media, 52, 544–562. doi:10.1080/08838150802437263
- Rubin, A. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27, 37–51. doi:10.1080/08838158309386471
- Surowiecki, J. (2005). The wisdom of crowds. New York, NY: Anchor Books.
- Vorderer, P., Klimmt, C., & Ritterfeld, U. (2004). Enjoyment: at the heart of media entertainment. Communication Theory, 14, 388-408. doi:10.1111/comt.2004.14.issue-4
- Whiting, A., & Williams, D. (2013). Why people use social media: A uses and gratifications approach. Qualitative Market Research: An International Journal, 16, 362–369. doi:10.1108/QMR-06-2013-0041