REFERENCES
- Anderson , J. C. and Gerbing , D. W. 1988 . Structural equation modeling in practice: A review and recommended two-step approach . Psychological Bulletin , 103 : 411 – 421 .
- Arnould , E. J. and Price , L. L. 1993 . River magic: Extraordinary experience and the extended service encounter . Journal of Consumer Research , 20 : 24 – 45 .
- Bagozzi , R. P. and Baumgartner , H. 1994 . “ The evaluation of structural equation models and hypothesis testing ” . In Principles of marketing research , Edited by: Bagozzi , R. P. 386 – 422 . Cambridge : England: Blackwell .
- Bagozzi , R. P. and Yi , Y. 1991 . Assessing construct validity in organizational research . Administrative Science Quarterly , 36 : 459 – 489 .
- Baumgatner , H. and Homburg , C. 1996 . Applications of structural equation modeling in marketing and consumer research: A review . International Journal of Research in Marketing , 13 : 139 – 161 .
- Carnagan , C. and Webb , A. 2005 . Investigating the effects of group response systems on learning outcomes and satisfaction in accounting education , Ontario, , Canada : Working paper from the School of Accountancy at the University of Waterloo .
- Cauley , F. G. , Aiken , K. D. and Whitney , L. K. 2010 . Technologies across our curriculum: A study of technology integration in the classroom . Journal of Education for Business , 85 : 114 – 118 .
- Chen , H.-L. and Williams , J. P. 2008 . Use of multi-modal media and tools in an online information literacy course: College students’ attitudes and perceptions . The Journal of Academic Librarianship , 35 ( 1 ) : 14 – 24 .
- Cohen , S. 2005, July 14 . Personal response systems changing college classrooms . Knight Ridder Tribune Business News , : 1
- Cole , C. A. and Balasubramanian , S. K. 1993 . Age differences in consumers’ search for information: Public policy implications . Journal of Consumer Research , 20 : 157 – 169 .
- Eastman , J. K. 2007 . Enhancing classroom communication with interactive technology: How faculty can get started . International College Teaching Methods & Styles Journal , 3 ( 1 ) : 31 – 38 .
- Fisher , J. and Price , L. L. 1991 . The relationship between international travel motivations and cultural receptivity . Journal of Leisure Research , 23 : 193 – 208 .
- Fitch , J. L. 2004 . Student feedback in the college classroom: A technology solution . Educational Technology Research and Development , 52 ( 1 ) : 71 – 81 .
- Ghosh , S. and Renna , F. 2009 . Using electronic response systems in economics classes . Journal of Economic Education , 40 : 354 – 365 .
- Hair , J. F. Jr. , Black , W. C. , Babin , B. J. , Anderson , R. E. and Tatham , R. L. 2006 . Multivariate data analysis , NJ : Pearson Prentice Hall .
- Hatch , S. 2003 . ARS systems: Creativity and planning required . Corporate Meetings & Incentives , 22 ( 11 ) : 35 – 36 .
- Hoffman , C. and Goodwin , S. 2006 . A clicker for your thoughts: Technology for active learning . New Library World , 107 : 422 – 433 .
- Jöreskog , K. G. and Sörbom , D. 1993 . LISREL 8: A guide to the program and applications , Chicago, IL : Scientific Software International .
- Khan , M. B. 2009 . Effects of information technology usage on student learning—An empirical study in the United States . International Journal of Management , 26 : 354 – 364 .
- Krantz , M. 2004 . Audience response systems = Marketing tools . Meeting News , 28 ( 5 ) : 5
- Kurdziel , J. 2005 . Engaging students in large lectures using a classroom response system Retrieved from www.crlt.umich.edu/faculty/JoKurdziel02–05.pdf
- Lincoln , D. J. 2008 . Teaching with clickers in the large-size principles of marketing class . Marketing Education Review , 18 ( 1 ) : 39 – 45 .
- Massey , A. P. , Brown , S. A. and Johnston , J. D. 2005 . It's all fun and games… until students learn . Journal of Information Systems Education , 16 ( 1 ) : 9 – 15 .
- Matulich , E. , Papp , R. and Haytko , D. L. 2008 . Continuous improvement through teaching innovations: A requirement for today's learners . Marketing Education Review , 18 ( 1 ) : 1 – 7 .
- Nelson , M. L. and Hauck , R. V. 2008 . Clicking to learn: A case study of embedded radio-frequency based clickers in an introductory management information systems course . Journal of Information Systems Education , 19 ( 1 ) : 55 – 64 .
- Paladino , A. 2008 . Creating an interactive and responsive teaching environment to inspire learning . Journal of Marketing Education , 30 : 185 – 188 .
- Savage , S. J. 2009 . The effect of information technology on economic education . Journal of Economic Education , 40 : 337 – 353 .
- Simpson , S. 2007, January 28 . Faculty telling students to “click”: Technology makes it easier for professors to give quizzes and foster classroom discussions . Knight Ridder Tribune Business News , : 1
- Stone , L. , Escoe , G. M. and Schenk , R. 1999 . Multimedia instruction methods . Journal of Economic Education , 30 : 265 – 275 .
- Taylor , P. S. 2007 . Can clickers cure crowded classes? . Maclean's , 120 ( 26/27 ) : 73
- Terreri , A. and Simons , T. 2005 . What are they thinking? . Presentations , 19 ( 2 ) : 36
- Thomson Learning and Turning Technologies . 2006 . Thomson learning and turning technologies pilot reveals college students more likely to attend class and interact with instructor as a result of added technology resources Retrieved from http://www.turningtechnologies.com/company/pressroom/pressreleases/2006/?i=53
- Toral , S. L. , Barrero , F. , Martinez-Torres , M. R. , Gallardo , S. and Duran , M. J. 2009 . Modeling learning satisfaction in an electronic instrumentation and measurement course using structural equation models . IEEE Transactions on Education , 52 ( 1 ) : 190 – 199 .
- Unmuth , K. L. 2004, March 30 . Wichita, Kansas college students try out classroom interaction technology . Knight Ridder Tribune Business News , : 1