References
- Allen, I. E., & Seaman, J. (2016). Online report card – Tracking online education in the United States. Retrieved from https://onlinelearningconsortium.org/read/online-reportcard-tracking-online-education-united-states-2015/ (accessed 2017 September 4).
- Association to Advance Collegiate Schools of Business (AACSB) International (2017). Eligibility procedures and Accreditation Standards for Business Accreditation, Tampa, FL: AACSB International.
- Berger, K. A., & Topol, M. T. (2001). Technology to enhance learning: Use of a web site platform in traditional classes and distance learning. Marketing Education Review, 11, 15–26. doi:10.1080/10528008.2001.11488754
- Bicen, P., & Laverie, D. A. (2009). Group-based assessment as a dynamic approach to marketing education. Journal of Marketing Education, 31, 96–108. doi:10.1177/0273475309334037
- Chulkov, D. V., & VanAlstine, J. (2013). College student choice among electronic and printed textbook options. Journal of Education for Business, 88, 216–222. doi:10.1080/08832323.2012.672936
- Churchill, G. A. Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64–73. doi:10.2307/3150876
- Clayson, D. E. (2009). “Student evaluations of teaching: Are they related to what students learn? A meta-analysis and review of the literature”. Journal of Marketing Education, 31, 16–30. doi:10.1177/0273475308324086
- Comer, D. R., Lenaghan, J. A., & Sengupta, K. (2015). Factors that affect students? capacity to fulfill the role of online learner. Journal of Education for Business, 90(3), 145–155. doi:10.1080/08832323.2015.1007906
- Darke, P. R., Chattopadhyay, A., & Ashworth, L. (2006). The importance and functional significance of affective cues in consumer choice. Journal of Consumer Research, 33, 322–328. doi:10.1086/508437
- Daun-Barnett, N., & Das, D. (2013). Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools. Journal of Marketing for Higher Education, 23, 113–134. doi:10.1080/08841241.2013.805708
- Davidson-Shivers, G. V. (2009). Frequency and types of instructor interactions in online instruction. Journal of Interactive Online Learning, 8(1), Spring 2.
- Davis, F. D., Bagozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Manage Science, 35, 982–1003. doi:10.1287/mnsc.35.8.982
- Dlačić, J., Arslanagić, M., Kadić-Maglajlić, S., Marković, S., & Raspor, S. (2014). Exploring perceived service quality, perceived value, and repurchase intention in higher education using structural equation modelling. Top Quality Management, 25, 141–157. doi:10.1080/14783363.2013.824713
- Espasa, A., & Meneses, J. (2010). Analyzing feedback processes in an online teaching and learning environment: An exploratory study. Higher Education, 59(3), 277–292.
- Ferguson, J. L., Makarem, S. C., & Jones, R. E. (2016). Using a class blog for student experiential learning reflection in business courses. Journal of Education for Business, 91(1), 1–10. doi:10.1080/08832323.2015.1108279
- Florenthal, B. (2016). The value of interactive assignments in the online learning environment. Marketing Education Review, 26, 154–170. doi:10.1080/10528008.2016.1204895
- Fornell, C. J., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variable and measurement error. Journal of Marketing Research, 18, 39–50. doi:10.2307/3151312
- Fulford, C. P., & Zhang, S. (1993). Perceptions of interaction: The critical predictor in distance education. American Journal of Distance Education, 7(3), 8–21.
- Ganesh, G., Paswan, A. K., & Sun, Q. (2015). Are face-to-face classes more effective than online classes? An empirical examination. Marketing Education Review, 25, 67–81. doi:10.1080/10528008.2015.1029851
- Ganesh, G. K., & Sun, Q. (2009). Using simulations in the undergraduate marketing capstone case course. Marketing Education Review, 19, 7–16. doi:10.1080/10528008.2009.11489054
- Higher education (2012). McGraw-Hill awards college scholarships to winners of ‘LearnSmart and win’ video contest. Education Letter, 50.
- Jackson, M. J., Helms, M. M., Jackson, W. T., & Gum, J. R. (2011). Student expectations of technology-enhanced pedagogy: A ten-year comparison. Journal of Education for Business, 86(5), 294–301. doi:10.1080/08832323.2010.518648
- Juban, R. L., & Lopez, T. B. (2013). An Exploration of Textbook Reading Behaviors. Journal of Education for Business, 88, 325–331. doi: doi:10.1080/08832323.2012.721023
- Lai, M. M., Lau, S. H., Mohamad Yusof, N. A., & Chew, K. W. (2015). Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia. Journal of Marketing for Higher Education, 25, 45–69. doi:10.1080/08841241.2015.1042097
- Lamont, L. M. (2001). Enhancing student and team learning with interactive marketing simulations. Marketing Education Review, 11, 45–55. doi:10.1080/10528008.2001.11488731
- Lancellotti, M., Sunil, T., & Chiranjeev, K. (2016). Online video modules for improvement in student learning. Journal of Education for Business, 91, 19–22. doi:10.1080/08832323.2015.1108281.
- Leidner, D. E., & Jarvenpaa, S. (1995). The use of information technology to enhance management school education: A theoretical view. MIS Quarterly, 19, 265–291. doi:10.2307/249596
- Li, Z.-Z., Cheng, Y.-B., & Liu, C.-C. (2013). A constructionism framework for designing game-like learning systems: Its effect on different learners. British Journal of Educational Technology, 44, 208–224. doi:10.1111/j.1467-8535.2012.01305.x
- Li, Y., Krasny, M., & Russ, A. (2016). Interactive learning in an urban environmental education online course. Environmental Education Research, 22, 111–128. doi:10.1080/13504622.2014.989961
- Li, C., Poe, F., Potter, M., Quigley, B., & Wilson, J. (2011). UC Libraries Academic e-Book Usage Survey [online], Springer e-Book Pilot Project. Available at http://www.cdlib.org/services/uxdesign/docs/2011/academic_ebook_usage_survey.pdf.
- Luethge, D. J., Raska, D., Greer, B. M., & O’Connor, C. (2016). Crossing the Atlantic: Integrating cross-cultural experiences into undergraduate business courses using virtual communities technology. Journal of Education for Business, 91(4), 219–226. doi:10.1080/08832323.2016.1160022
- McDonald, R. P., & Ho, M. (2002). Principles and practice in reporting statistical equation analyses. Psychological Methods, 7, 64–82. doi:10.1037/1082-989X.7.1.64
- McGorry, S. Y. (2006). Data in the palm of your hand. Marketing Education Review, 16, 83–90. doi:10.1080/10528008.2006.11488977
- McGraw-Hill Education. (2014). Walters state and McGraw-Hill education team to provide all-digital learning experience to undergraduate biology students. Journal of Engineering, 117.
- McNeish, J., Foster, M., Francescucci, A., & West, B. (2012). The surprising foil to online education: Why students won’t give up paper textbooks. Journal for Advancement of Marketing Education, 20, 58–69.
- Moore, M. G. (1989). Three types of interaction. American Journal of Distance Education, 3(2), 1–7.
- Norman, T. (2011). McGraw-Hill LearnSmart effectiveness study. New York. NY: McGraw-Hill.
- Parahoo, S. K., Santally, M. I., Rajabalee, Y., & Harvey, H. L. (2016). Designing a predictive model of student satisfaction in online learning. Journal of Marketing for Higher Education, 26, 1–19. doi:10.1080/08841241.2015.1083511
- Parayitam, S., Desai, K., & Phelps, L. (2007). The effect of teacher communication and course content on student satisfaction and effectiveness. Academy of Educational Leadership Journal, 11, 91–105.
- Park, C. L., Crocker, C., Nussey, J., Springate, J., & Hutchings, D. (2010). Evaluation of a teaching tool-wiki in online graduate education. Journal of Information Systems Education, 21, 313–321.
- Peltier, J. W., Schibrowsky, J. A., & Drago, W. (2007). The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model. Journal of Marketing Education, 29, 140–153. doi:10.1177/0273475307302016
- Phillips, B. J., & Phillips, F. (2007). Sink or skim: Textbook reading behaviors of introductory accounting students. Issues in Accounting Education, 22, 21–44. doi:10.2308/iace.2007.22.1.21
- Pintrich, P. R., & De Groot, E. V. (1990). Motivational and self-regulation learning Components of classroom academic performance. Journal of Educational Psychology, 82, 33–40. doi:10.1037/0022-0663.82.1.33
- Robinson, L. (2017). Embracing online education: Exploring options for success. Journal of Marketing for Higher Education, 27, 99–111. doi:10.1080/08841241.2016.1261978
- Rosen, L. D., & Weil, M. (1990). Computers, classroom instruction, and the computerphobic university students. Collegiate Microcomputer, 8, 275–283.
- de Oliveira Santini, F., Ladeira, W., Jr., Sampaio, C. H., & da Silva Costa, G. (2017). Student satisfaction in higher education: A meta-analytic study. Journal of Marketing for Higher Education, 27, 1–18. doi:10.1080/08841241.2017.1311980
- Sheppard, M., & Vibert, C. (2016). Cases for the net generation: An empirical examination of students' attitude toward multimedia case studies. Journal of Education for Business, 91(2), 101–107. doi:10.1080/08832323.2015.1128382
- Spaid, B., & Flint, D. J. (2014). The meaning of shopping experiences augmented by mobile Internet devices. Journal of Marketing Theory and Practice, 22, 73–89. doi:10.2753/MTP1069-6679220105
- Steiner, S. D., & Hyman, M. R. (2010). Improving the student experience: Allowing students enrolled in a required course to select online or face-to-face instruction. Marketing Education Review, 20, 29–33. doi:10.2753/MER1052-8008200105
- Tews, M. J., Jackson, K., Ramsay, C., & Michel, J. W. (2015). Fun in the college classroom: Examining its nature and relationship with student engagement. College Teaching, 63, 16–26. doi:10.1080/87567555.2014.972318
- Vander Schee, B. A. (2007). Setting stage for active learning: An interactive marketing class activity. Marketing Education Review, 17, 63–67. doi:10.1080/10528008.2007.11488989
- Wood, N. T., Solomon, M. R., & Allan, D. (2008). Welcome to the matrix: E-learning gets a second life. Marketing Education Review, 18, 47–53. doi:10.1080/10528008.2008.11489037
- Zhang, D., Zhou, L., Briggs, R. O., & Nunamaker, J. F. (2006). Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness. Information & Management, 43, 15–27. doi:10.1016/j.im.2005.01.004