38
Views
23
CrossRef citations to date
0
Altmetric
Original Articles

An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance

&
Pages 144-149 | Published online: 31 Mar 2010

References

  • Alpert , F. 1993 . Large-scale simulation in marketing education . Journal of Marketing Education , 15 ( Summer ) : 30 – 35 .
  • Anderson , P. H. and Lawton , L. 1992 . The relationship between financial performance and other measures of learning on a simulation exercise . Simulation and Gaming , 23 ( 3 ) : 326 – 340 .
  • Chapman , R. G. 1995 . Brands: A marketing game , Englewood Cliffs, NJ : Prentice—Hall .
  • Cohen , W. A. 1986 . Using preparation of new product marketing plans as an instructional tool offers several advantages . Marketing Educator , 5 ( Winter ) : 1 – 7 .
  • Dunn , R. , Dunn , K. and Price , G. E. 1991 . “ PEPS ” . In Productivity environmental preference survey , Lawrence, KS : Price Systems .
  • Faria , A. J. and Whiteley , T. R. 1990 . An empirical evaluation of the pedagogical value of playing a simulation game in a principles of marketing course . Developments in Business Simulation and Experiential Learning , 17 : 53 – 57 .
  • Frontczak , N. T. The role of learning styles in marketing education . Proceedings of the Western Marketing Educators Conference . pp. 57 – 62 .
  • Gentry , J. W. , ed. 1991 . The guide to business gaming and experiential learning , East Brunswick, NJ : Nichols Publishing .
  • Haas , R. W. and Wotruba , T. R. 1990 . The project approach to teaching the capstone marketing course . Journal of Marketing Education , 12 ( Summer ) : 37 – 48 .
  • Laughlin , J. L. and Hite , R. E. 1993 . Game simulation effectiveness in marketing education: An experimental investigation . Journal of Marketing Education , 15 ( Fall ) : 39 – 46 .
  • McCann , M. , Vaidyanathan , R. and Morris , L. 1995 . Enhancing learning through expert systems in the marketing classroom: Learning styles as a moderating factor . Marketing Education Review , 5 ( Fall ) : 9 – 19 .
  • Ramocki , S. P. 1987 . Measured effectiveness of client-sponsored consulting projects in the marketing research course . Journal of Marketing Education , 9 ( Spring ) : 24 – 30 .
  • Vaidyanathan , R. , Morris , L. and McCann , M. Learner typologies and the use of expert systems . Proceedings of the American Marketing Association's Microcomputers in Marketing Education Conference . San Diego. pp. 12 – 20 .
  • Washbush , J. B. and Gosenpud , J. J. 1993 . The relationship between total enterprise simulation game performance and learning . Developments in Business Simulation and Experiential Exercises , 20 : 141
  • Wellington , W. J. and Faria , A. J. 1991 . An investigation of the relationship between simulation play, performance level, and recency of play on exam scores . Developments in Business Simulation and Experiential Exercises , 18 ( Summer ) : 111 – 117 .
  • Wellington , W. J. and Faria , A. J. 1996 . The use of simulation games in marketing classes: Is simulation performance due to luck or skill? . Journal of Marketing Education , : 50 – 61 . Summer
  • Whiteley , T. R. 1993 . An empirical investigation of cognitive and performance consistency in marketing simulation game environment . Developments in Business Simulation and Experiential Exercises , 20 : 144
  • Whiteley , T. R. and Faria , A. J. 1989 . A study of the relationship between student final exam performance and simulation game participation . Simulation and Games , 20 ( 1 ) : 44 – 64 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.