Footnotes
- Frank M. Magid Associates . February 1970 . “Attitudes and Opinions Toward Radio Among Cleveland Area Residents” . February , Cedar Rapids, Iowa
- Troldahl , Verling C. and Skolnik , Roger . 1967–1968 . “The Meanings People Have for Radio Today,” . Journal of Broadcasting , XII Winter : 57 – 67 .
- 1972 . “Psychographics not a panacea but helps zero in consumers, AMA told,” . Advertising Age , April 10 : 4
- Schlinger , M. J. “Cues on Q‐technique,” . Journal of Advertising Research , 9 53 – 60 .
- Stephenson , William . 1953 . The Study of Behavior , 173 – 174 . Chicago : The University of Chicago Press .
- Yankelovich , Daniel . 1972 . “The New Naturalism,” . Saturday Review , April 1 : 32 – 37 .
- McLuhan , Marshall and Fiore , Quentin . 1967 . The Medium is the Massage , 26 New York : Bantam Books .