References
- Clark , C.C. 1969 . “Television and Social Controls: Some Observations on the Portrayal of Ethnic Minorities.” . Television Quarterly , 8 : 18 – 22 .
- Dominick , J.R. and Greenberg , B.S. 1970 . “Three Seasons of Blacks on Television.” . Journal of Advertising Research , 10 July : 21 – 27 .
- Seggar , J.F. and Wheeler , P. 1973 . “World of Work on TV: Ethnic and Sex Representation in TV Drama.” . Journal of Broadcasting , 17 Spring : 201 – 214 .
- Gerbner , G. , Gross , L. , Eleey , M.F. , Fox , S.K. , Jackson‐Beeck , M. and Signorielli , N. 1976 . “Violence Profile No. 7: A Technical Report.” . Philadelphia : Annenberg School of Communication .
- Simmons , K. , Greenberg , B. , Atkin , C. and Heeter , C. 1977 . “The Demography of Fictional Television Characters in 1975‐76,” . Department of Communication CASTLE report No. 2 24 East Lansing, Mi. (mimeo)
- Head , S.W. 1954 . “Content Analysis of Television Drama Programs.” . Quarterly of Film, Radio and Television , 9 Winter : 175 – 194 .
- Smythe , D.W. 1954 . “Reality as Presented by Television.” . Public Opinion Quarterly , 18 Summer : 143 – 156 .
- Levinson , R.M. 1973 . “From Olive Oyl to Sweet Polly Purebread: Sex Role Stereotypes and Televised Cartoons.” . Paper presented at the meeting of the Georgia Sociological Society . November 1973 , Atlanta.
- Long , M.L. and Simon , R.J. 1974 . “The Roles and Statuses of Women on Children and Family TV Programs.” . Journalism Quarterly , 51 Spring : 107 – 110 .
- McArthur , L.Z. and Resko , B.G. 1975 . “The Portrayal of Men and Women in American Television Commercials.” . Journal of Social Psychology , 97 Dec : 209 – 220 .
- Robinson , J.P. , Athanasiou , R. and Head , K.B. 1969 . Measures of Occupational Attitudes and Occupational Characteristics. , Ann Arbor, Mi. : Institute for Social Research .