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Research articles

Modifying children's eating habits through television ads: Effects of humorous appeals in a field setting

Pages 37-47 | Accepted 01 Dec 1980, Published online: 18 May 2009

References

  • Sternthal , B. and Craig , C. S. 1973 . “Humor in Advertising.” . Journal of Marketing , 37 October : 12 – 18 .
  • Gruner , C. R. 1976 . “Wit and Humor in Mass Communication.” . In Humor and Laughter: Theory. Research, and Applications , Edited by: Chapman , A. H. and Foot , H. C. London : Wiley .
  • Cantor , J. and Venus , P. 1980 . “The Effect of Humor on Recall of a Radio Advertisement,” . Journal of Broadcasting , 24 Winter : 13 – 22 .
  • Zillmann , D. and Cantor , J. 1973 . “induction of Curiosity via Rhetorical Questions and Its Effect on the Learning of Factual Materials,” . British Journal of Educational Psychology , 43 June : 172 – 180 .

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