Social media's use in postgraduate students' decision-making journey: an exploratory study

References

• Altaf, N. (2014). Impact of social media on consumer's buying decisions. Abhinav-National Monthly Refereed Journal of Research in Commerce & Management, 3(7), 1–7. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Asderaki, F., & Maragos, D. (2012). The internationalization of higher education: The added value of the European portals and social media pages for the national and the institutional internationalization strategies. International Conference on Information Communication Technologies in Education, 13, 498–510. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Atkinson, R., & Flint, J. (2004). Snowball sampling. In M. S. Lewis-Beck, A. Bryman, & T. F. Liao (Eds.), Encyclopedia of social science research methods (pp. 1044–1045). Sage. Retrieved from: http://srmo.sagepub.com/view/the-sage-encyclopedia-of-social-science-research-methods/n931.xml
   Google Scholar
• Augustsson, G. (2010). Web 2.0, pedagogical support for reflexive and emotional social interaction among Swedish students. The Internet and Higher Education, 13, 197–205. doi:10.1016/j.iheduc.2010.05.005
   Web of Science ®Google Scholar
• Barker, V. (2009). Older adolescents’ motivations for social network site use: The influence of gender, group identity, and collective self-esteem. CyberPsychology & Behavior, 12, 209–213. doi: 10.1089/cpb.2008.0228
   PubMedGoogle Scholar
• Barnes, N. G., & Lescault, A. M. (2011). Social media adoption soars as higher-ed experiments and reevaluates its use of new communication tools. Prepared for Center for Marketing Research, University of Massachusetts Dartmouth, North Dartmouth.
   Google Scholar
• Bayraktaroğlu, G., & Aykol, B. (2008). Comparing the effect of online word-of-mouth communication versus print advertisements on intentions using experimental design. İsletme Fakültesi Dergisi, 8, 69–86. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Bélanger, C. H., Bali, S., & Longden, B. (2014). How Canadian universities use social media to brand themselves. Tertiary Education and Management, 20, 14–29. doi: 10.1080/13583883.2013.852237
   Google Scholar
• Belch, G. E., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communications perspective (6th ed.). London: McGraw-Hill/Irwin.
   Google Scholar
• Blythe, J. (2008). Consumer behaviour. London: Thomson Learning.
   Google Scholar
• Boyce, C., & Neale, P. (2006). Conducting in-depth interviews: A guide for designing and conducting in-depth interviews for evaluation input. Watertown: Pathfinder International.
   Google Scholar
• Brown, D., & Hayes, N. (2008). Influencer marketing: Who really influences your customers? Oxford: Elsevier.
   Google Scholar
• Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication model. Journal of Marketing Development and Competitiveness, 6, 117–134. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Cheung, C. M. K., & Lee, M. K. O. (2010). A theoretical model of intentional social action in online social networks. Decision Support Systems, 49, 24–30. doi: 10.1016/j.dss.2009.12.006
   Web of Science ®Google Scholar
• Choudaha, R., & Kono, Y. (2012). Beyond more of the same: The top four emerging markets for international student recruitment. World Education News & Reviews, 25, 1–4. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Conole, G., De Laat, M., Dillon, T., & Darby, J. (2008). ‘Disruptive technologies’, ‘pedagogical innovation’: What's new? Findings from an in-depth study of students’ use and perception of technology. Computers & Education, 50, 511–524. doi:10.1016/j.compedu.2007.09.009
   Web of Science ®Google Scholar
• Constantinides, E., & Fountain, S. J. (2008). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9, 231–244. doi:10.1057/palgrave.dddmp.4350098
   Google Scholar
• Constantinides, E., & Stagno, M. C. Z. (2011). Potential of the social media as instruments of higher education marketing: A segmentation study. Journal of Marketing for Higher Education, 21, 7–24. doi:10.1080/08841241.2011.573593
   Google Scholar
• Constantinides, E., & Stagno, M. C. Z. (2012). Higher education marketing: A study on the impact of social media on study selection and university choice. International Journal of Technology and Education Marketing, 2(1), 41–58. doi:10.4018/ijtem.2012010104
   Google Scholar
• Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2009). The consumer decision journey. Retrieved from http://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
   Google Scholar
• Cubillo, J. M., Sánchez, J., & Cerviño, J. (2006). International students’ decision-making process. International Journal of Educational Management, 20, 101–115. doi:10.1108/09513540610646091
   Google Scholar
• Davis III, C. H. F., Deil-Amen, R., Rios-Aguilar, C., & Canche, M. S. G. (2013). Social media in higher education: A literature review and research directions. Tucson: The Center for the Study of Higher Education at the University of Arizona and Claremont Graduate University. Retrieved from http://www.academia.edu/1220569/Social_Media_in_Higher_Education_A_Literature_Review_and_Research_Directions
   Google Scholar
• Davison, H., Maraist, C., & Bing, M. N. (2011). Friend or foe? The promise and pitfalls of using social networking sites for HR decisions. Journal of Business and Psychology, 26, 153–159. doi:10.1007/s10869-011-9215-8
   Web of Science ®Google Scholar
• East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International Journal of Research in Marketing, 24, 175–184. doi:10.1016/j.ijresmar.2006.12.004
   Web of Science ®Google Scholar
• Edelman, D. (2010, December). Branding in the digital age. Harvard Business Review. Retrieved from https://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places
   Google Scholar
• Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and Entrepreneurship, 16(3), 79–91. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Education GPS. (2012). Analyse by country. Retrieved from Education GPS: http://gpseducation.oecd.org/CountryProfile
   Google Scholar
• eMarketer. (2013). The global social network landscape: A country-by-country guide to social network usage. New York: Author. Retrieved from eMarketer: http://www.emarketer.com/
   Google Scholar
• Evans, M. M., Foxall, G., & Jamal, A. (2009). Consumer behaviour (2nd ed.). Chichester: Wiley.
   Google Scholar
• Foxall, G. (2005). Understanding consumer choice. Basingstoke: Palgrave Macmillan.
   Google Scholar
• Gibbs, P. (2002). From the invisible hand to the invisible handshake: Marketing higher education. Research in Post-Compulsory Education, 7, 325–338. doi:10.1080/13596740200200134
   Google Scholar
• Gillham, B. (2000). Case study research methods. London: Bloomsbury Academic.
   Google Scholar
• Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We're all connected: The power of the social media ecosystem. Business Horizons, 54, 265–273. doi:10.1016/j.bushor.2011.01.007
   Web of Science ®Google Scholar
• Harris, A., & Rea, A. (2009). Web 2.0 and virtual world technologies: A growing impact on IS education. Journal of Information Systems Education, 20, 137–144. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Hawkins, D., & Mothersbaugh, D. (2010). Consumer behavior: Building marketing strategy (11th ed.). New York: McGraw-Hill/Irwin.
   Google Scholar
• Hayes, T. J., Ruschman, D., & Walker, M. M. (2009). Social networking as an admission tool: A case study in success. Journal of Marketing for Higher Education, 19, 109–124. doi:10.1080/08841240903423042
   Google Scholar
• Hayta, A. B. (2013). A study on the effects of social media on young consumers’ buying behaviors. European Journal of Research on Education, Special Issue: Human Resource Management, 65–74. Retrieved from http://iassr2.org/rs/010408.pdf
   Google Scholar
• Heinrichs, J. H., Lim, J., & Lim, K. (2011). Influence of social networking site and user access method on social media evaluation. Journal of Consumer Behaviour, 10, 347–355. doi: 10.1002/cb.377
   Web of Science ®Google Scholar
• Hemsley-Brown, J., & Oplatka, I. (2006). Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. International Journal of Public Sector Management, 19, 316–338. doi: 10.1108/09513550610669176
   Google Scholar
• Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52. doi: 10.1002/dir.10073
   Google Scholar
• Hennink, M., Hutter, I., & Bailey, A. (2011). Qualitative research methods. London: Sage Publications.
   Google Scholar
• Hoyer, W. D., & MacInnis, D. J. (2008). Consumer behaviour (5th ed.). Mason: South-Western Cengage Learning.
   Google Scholar
• Hrastinski, S., & Aghaee, N. M. (2012). How are campus students using social media to support their studies? An explorative interview study. Education and Information Technologies, 17, 451–464. doi:10.1007/s10639-011-9169-5
   Google Scholar
• Huang, J., Boh, W. F., & Goh, K. H. (2011). From a social influence perspective: The impact of social media on movie sales. PACIS 2011 Proceedings. Retrieved from http://aisel.aisnet.org/pacis2011/79
   Google Scholar
• Hudson, S., & Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30, 156–160. doi:10.1080/10548408.2013.751276
   Web of Science ®Google Scholar
• Jaffe, J. (2010). Flip the funnel: How to use existing customers to gain new ones. Hoboken: John Wiley & Sons.
   Google Scholar
• Kabilan, M. K., Ahmad, N., & Abidin, M. J. Z. (2010). Facebook: An online environment for learning of English in institutions of higher education? The Internet and Higher Education, 13, 179–187. doi:10.1016/j.iheduc.2010.07.003
   Web of Science ®Google Scholar
• Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of social media. Business Horizons, 53, 59–68. doi:10.1016/j.bushor.2009.09.003
   Web of Science ®Google Scholar
• Kelsey, T. (2010). Social networking spaces: From Facebook to Twitter and everything in between. New York: Apress.
   Google Scholar
• Kempe, D., Kleinberg, J., & Tardos, É. (2003). Maximizing the spread of influence through a social network. Proceedings of the ninth ACM SIGKDD international conference on knowledge discovery and data mining, Washington, DC, pp. 137–146. Retrieved from http://www.cs.cornell.edu/home/kleinber/kdd03-inf.pdf
   Google Scholar
• Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54, 241–251. doi:10.1016/j.bushor.2011.01.005
   Web of Science ®Google Scholar
• Kolbitsch, J., & Maurer, H. (2006). The transformation of the web: How emerging communities shape the information we consume. Journal of Universal Computer Science, 12, 187–213. doi: 10.3217/jucs-012-02-0187
   Web of Science ®Google Scholar
• Kotler, P., & Armstrong, G. (2011). Principles of marketing (14th ed.). Upper Saddle River: Prentice Hall.
   Google Scholar
• Koufaris, M., Kambil, A., & LaBarbera, P. A. (2002). Consumer behavior in web-based commerce: An empirical study. International Journal of Electronic Commerce, 6(4), 115–138. Retrieved from http://scholar.google.com.au/
   Google Scholar
• Lempert, P. (2006, 1 September). Caught in the web. Progressive Grocer, p. 18.
   Google Scholar
• Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357–365. doi: 10.1016/j.bushor.2009.03.002
   Web of Science ®Google Scholar
• Mulhern, F. (2009). Integrated marketing communications: From media channels to digital connectivity. Journal of Marketing Communications, 15, 85–101. doi:10.1080/13527260902757506
   Google Scholar
• Odabaşı, K., & Odabaşı, A. K. (2010). İnternette Pazarlama ve Sosyal Medya Stratejileri (2nd ed.). İstanbul: Cinius Yayınları.
   Google Scholar
• O'Reilly, T. (2005). Web 2.0: Compact definition. Retrieved from http://radar.oreilly.com/2005/10/web-20-compact-definition.html
   Google Scholar
• Ostrow, A. (2010). It's official: Facebook passes 500 million users. Retrieved from http://mashable.com/2010/07/21/facebook-500-million-2/
   Google Scholar
• Parker, C. (2011). 301 ways to use social media to boost your marketing. New York: McGraw-Hill.
   Google Scholar
• Pollack, J. (2009, 22 June). Companies missing online big picture; internet local firms need to realize that marketing through social media is not about sending one-way messages, expert says. Telegraph-Journal, p. B.1. Retrieved from http://search.proquest.com
   Google Scholar
• Solis, B., & Breakenridge, D. K. (2009). Putting the public back in public relations. Upper Saddle River: FT Press.
   Google Scholar
• Spaulding, T. J. (2010). How can virtual communities create value for business? Electronic Commerce Research and Applications, 9, 38–49. doi:10.1016/j.elerap.2009.07.004
   Web of Science ®Google Scholar
• Steele, K. (2008). Classifying universities: Institutional brands from the market’s perspective. Retrieved from Eduvation: http://eduvation.ca/wp-content/uploads/classifying-universities.pdf
   Google Scholar
• Stelzner, M. A. (2013). Social Media Marketing Industry Report 2013. Retrieved from Social Media Examiner: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf
   Google Scholar
• Stollak, M. J., Vandenberg, A., Burkland, A. & Weiss, S. (2011). Getting social: The impact of social networking usage on grades among college students. Proceedings of ASBBS 2011, 18, 859–865. Retrieved from http://asbbs.org/files/2011/ASBBS2011v1/PDF/S/StollakM.pdf
   Google Scholar
• Strauss, J., & Frost, R. (2011). E-marketing (6th ed.). Upper Saddle River: Prentice Hall.
   Google Scholar
• Telhaug, A. O., Mediås, O. A., & Aasen, P. (2006). The Nordic model in education: Education as part of the political system in the last 50 years. Scandinavian Journal of Educational Research, 50, 245–283. doi:10.1080/00313830600743274
   Google Scholar
• Tham, J. (2011). The usage and implications of social networking sites: A survey of college students. Journal of Interpersonal, Intercultural and Mass Communication, 2(1), 1–11. Retrieved from: http://www.scientificjournals.org/Journals2011/j_of_interpersonal1_2011.htm
   Google Scholar
• Tuten, T. L. (2008). Advertising 2.0: Social media marketing in a web 2.0 world. Westport: Greenwood Publishing Group.
   Google Scholar
• Vollmer, C., & Precourt, G. (2008). Always on: Advertising, marketing, and media in an era of consumer control. New York: McGraw-Hill.
   Google Scholar
• Weber, L. (2009). Marketing to the social web: How digital customer communities build your business (2nd ed.). Hoboken: John Wiley and Sons.
   Google Scholar
• Weinberg, T. (2009). The new community rules: Marketing on the social web. Sebastopol: O'Reilly Media Inc.
   Google Scholar
• Zarrella, D. (2010). The social media marketing book. Sebastopol: O'Reilly Media.
   Google Scholar
• Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behaviour, 24, 1816–1836. doi:10.1016/j.chb.2008.02.012
   Web of Science ®Google Scholar