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Journal of Marketing for Higher Education Volume 26, 2016 - Issue 2: Consumer Behaviour in Higher Education
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Editorial

Normalisation of and resistance to consumer behaviour in higher education

Richard ScullionBournemouth University, UK
&
Mike MolesworthUniversity of Southampton, UK
Pages 129-131 | Published online: 04 Nov 2016

References

  • Hemsley-Brown, J., & Oplatka, I. (2015). Higher education consumer choice. Basingstoke: Palgrave
  • Molesworth, M., Scullion, R., & Nixon, E. (Eds.). (2011). The marketisation of higher education and the student consumer. Abingdon: Routledge.

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