Corporate branding of academic institutions: semiotic communication of logos and names

References

• Alessandri, S. W. (2007). Retaining a legacy while avoiding trademark infringement: A case study of one university’s attempt to develop a consistent athletic brand identity. Journal of Marketing for Higher Education, 17(1), 147–167. https://doi.org/10.1300/J050v17n01_09
   Google Scholar
• Ali-Choudhury, R., Bennett, R., & Savani, S. (2009). University marketing directors’ views on the components of a university brand. International Review on Public and Nonprofit Marketing, 6(1), 11–33. https://doi.org/10.1007/s12208-008-0021-6
   Google Scholar
• Allen, R. M. (2017). A comparison of China’s “Ivy League” to other peer groupings through global university rankings. Journal of Studies in International Education, 21(5), 395–411. https://doi.org/10.1177/1028315317697539
   Web of Science ®Google Scholar
• Austin, S. (2019). The 10 largest cities in the world. U.S. News & World Report. Retrieved September 8, 2020, from https://www.usnews.com/news/cities/slideshows/the-10-largest-cities-in-the-world
   Google Scholar
• Balmer, J. M. T. (1995). Corporate branding and connoisseurship. Journal of General Management, 21(1), 24–46. https://doi.org/10.1177/030630709502100102
   Google Scholar
• Bennett, R., & Ali-Choudhury, R. (2009). Prospective students’ perceptions of university brands: An empirical study. Journal of Marketing for Higher Education, 19(1), 85–107. https://doi.org/10.1080/08841240902905445
   Google Scholar
• Beyond Calligraphy. (2019). Retrieved April 27, 2020, from http://www.beyondcalligraphy.com/Semi-cursive_script.html
   Google Scholar
• Biricik, A. (2006). The role of logo design in creating brand emotion: A semiotic comparison of the Apple and IBM logos (pp. 1–117) [İzmir Institute of Technology]. http://library.iyte.edu.tr/tezler/master/endustriurunleritasarimi/T000560.pdf
   Google Scholar
• Brown, R., & Carasso, H. (2013). Everything for sale? The marketisation of UK higher education. Routledge.
   Google Scholar
• Carvalho, L., Brandão, A., & Pinto, L. H. (2020). Understanding the importance of eWOM on higher education institutions’ brand equity. Journal of Marketing for Higher Education. https://doi.org/10.1080/08841241.2020.1788196
   PubMed Web of Science ®Google Scholar
• Chapleo, C. (2011). Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? Journal of Brand Management, 18(6), 411–422. https://doi.org/10.1057/bm.2010.53
   Google Scholar
• Diao, W. H. (2014). Between ethnic and English names: Name choice for transnational Chinese students in a US academic community. Journal of International Students, 4(3), 205–222. https://doi.org/10.32674/jis.v4i3.461
   Google Scholar
• Drori, G. S. (2013). Branding of universities: Trends and strategies. International Higher Education, 71(Spring), 1–6. https://doi.org/10.6017/ihe.2013.71.6083
   Google Scholar
• Drori, G. S., Delmestri, G., & Oberg, A. (2013). Branding the university: Relational strategy of identity construction in a competitive field. In L. Engwall & P. Scott (Eds.), Trust in higher education institutions (pp. 134–147). Portland Press.
   Google Scholar
• Fu, Z. W. (2018, May 11). 毛体云大校名集字溯源 (Origins of Yunnan University’s names by Mao font). 云南政协报(Yun Nan Zheng Xie Bao), 1–2. http://kns55.zh.eastview.com/KCMS/detail/detail.aspx?filename=YNZX201805110051&dbcode=CCND&dbname=CCND2018
   Google Scholar
• Hamid, M. A. (2016a). Analysis of visual presentation of cultural dimensions: Culture demonstrated by pictures on homepages of universities in Pakistan. Journal of Marketing Communications, 23(6), 592–613. https://doi.org/10.1080/13527266.2016.1147486
   Google Scholar
• Hamid, M. A. (2016b). Does culture impact choice of pictures for websites: An analysis of Chinese cultural dimensions on websites of Chinese universities. New Media and Mass Communication, 45, 34–45. https://www.iiste.org/Journals/index.php/NMMC/article/view/28250/28993
   Google Scholar
• Hammer, N. (2008). Mediendesign für Studium und Beruf. Grundlagenwissen und Entwurfssystematik in Layout, Typographie und Farbgestaltung. Springer.
   Google Scholar
• Heilbrunn, B. (1997). Representation and legitimacy: A semiotic approach to the logo. In W. Nöth (Ed.), Semiotics of the media. State of the art, projects and perspectives (pp. 175–189). Mouton de Gruyter.
   Google Scholar
• Hyland, K. (2012). Individuality or conformity? Identity in personal and university academic homepages. Computers and Composition, 29(4), 309–322. https://doi.org/10.1016/j.compcom.2012.10.002
   Google Scholar
• Idris, M. Z., & Whitfield, T. W. A. (2014). Swayed by the logo and name: Does university branding work? Journal of Marketing for Higher Education, 24(1), 41–58. https://doi.org/10.1080/08841241.2014.919979
   Google Scholar
• Kohli, C., Suri, R., & Thakor, M. (2002). Creating effective logos: Insights from theory and practice. Business Horizons, 45(3), 58–64. https://doi.org/10.1016/S0007-6813(02)00203-3
   Google Scholar
• Költringer, C., & Dickinger, K. (2015). Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research, 68(9), 1836–1846. https://doi.org/10.1016/j.jbusres.2015.01.011
   Web of Science ®Google Scholar
• Kress, G., & van Leeuwen, T. (2006). Reading images: The grammar of visual design (2nd ed.). Routledge.
   Google Scholar
• Lomer, S., Papatsiba, V., & Naidoo, R. (2016). Constructing a national higher education brand for the UK: Positional competition and promised capitals. Studies in Higher Education, 43(1), 134–153. https://doi.org/10.1080/03075079.2016.1157859
   Web of Science ®Google Scholar
• Machin, D. (2007). Introduction to multimodal analysis. Oxford University Press.
   Google Scholar
• Mackiewicz, J. (2003). What technical writing students do know and should know about typography. Proceedings of the International Professional Communication Conference, USA (pp. 209–222). https://doi.org/10.1109/IPCC.2003.1245492
   Google Scholar
• Mahmoud, A. M., Oppong, E., Twimasie, D., Husseini, M. M., Kastner, A. N. A., & Oppong, M. (2019). Culture and country choice of international students: Evidence from Ghana. Journal of Marketing for Higher Education, 20(1), 105–124. https://doi.org/10.1080/08841241.2019.1688444
   Google Scholar
• Mampaey, J., Huisman, J., & Seeber, M. (2015). Branding of Flemish higher education institutions: A strategic balance perspective. Higher Education Research & Development, 34(6), 1–14. https://doi.org/10.1080/07294360.2015.1024634
   Web of Science ®Google Scholar
• Mao, X. L. (2015). The exploration on the cultural graphic elements of collegiate school badge [Master’s thesis. Shan Dong University. Ji Nan, Shan Dong]. https://kns.cnki.net/kcms/detail/detail.aspx?dbcode=CMFD&dbname=CMFD201601&filename=1015381483.nh&uniplatform=NZKPT&v=LVR07kfCeSM9Af5r%25mmd2FvuVRiXg%25mmd2Bx7v6CYlr9l%25mmd2FiCQFtlsC4lpxbOZTFOz
   Google Scholar
• Melewar, T., & Akel, S. (2005). The role of corporate identity in the higher education sector: A case study. Corporate Communications: An International Journal, 10(1), 41–57. https://doi.org/10.1108/13563280510578196
   Google Scholar
• Morrish, L., & Sauntson, H. (2013). ‘Business—facing motors for economic development’: An APPRAISAL analysis of visions and values in the marketised UK university. Critical Discourse Studies, 10(1), 61–80. https://doi.org/10.1080/17405904.2012.736698
   Google Scholar
• Osman, H. (2008). Re-branding academic institutions with corporate advertising. Discourse & Communication, 2(1), 57–77. https://doi.org/10.1177/1750481307085577
   Web of Science ®Google Scholar
• Ouyang, K. (2004). Higher education reform in China today. Policy Futures in Education, 2(1), 141–149. https://doi.org/10.2304/pfie.2004.2.1.4
   Google Scholar
• Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180–187. https://doi.org/10.1016/j.jbusres.2012.07.011
   Web of Science ®Google Scholar
• Ross, S. D. (2008). Assessing the use of brand personality scale in team sport. International Journal of Sport Management and Marketing, 3(1/2), 23–38. https://doi.org/10.1504/IJSMM.2008.015959
   Google Scholar
• Schindler, J., & Müller, P. (2017). Design follows politics? The visualization of political orientation in newspaper page layout. Visual Communication, 17(2), 141–161. https://doi.org/10.1177/1470357217746812
   Web of Science ®Google Scholar
• Serafni, F., & Clausen, J. (2012). Typography as semiotic resource. Journal of Visual Literacy, 31(2), 1–16. https://doi.org/10.1080/23796529.2012.11674697
   Google Scholar
• Sun, S., & Yu, J. T. (2013). 大学校徽设计中的中国传统文化探究 [An exploration of Chinese traditional culture in the design of university emblem]. 大舞台(Da Wu Tai), 3(7), 153–154. https://doi.org/10.15947/j.cnki.dwt.2013.03.133. https://www.cnki.net/kcms/doi/10.15947/j.cnki.dwt.2013.03.133.html
   Google Scholar
• Teo, P., & Ren, S. (2019). Marketization of universities in China: A critical discourse analysis of the university president’s message. Discourse & Communication, 13(5), 539–561. https://doi.org/10.1177/1750481319856203
   Web of Science ®Google Scholar
• Tomášková, R. (2015). A walk through the multimodal landscape of university websites. Brno Studies in English, 41(1), 77–100. https://doi.org/10.5817/BSE2015-1-5
   Google Scholar
• van den Bosch, A. L. M., De Jong, M. D. T., & Elving, W. J. L. (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10(2), 108–116. https://doi.org/10.1108/13563280510596925
   Google Scholar
• van Leeuwen, T. (2006). Towards a semiotics of typography. Information Design Journal, 14(2), 139–155. https://doi.org/10.1075/idj.14.2.06lee
   Google Scholar
• van Riel, C. B. M., & van den Ban, A. (2001). The added value of corporate logos: An empirical study. European Journal of Marketing, 35(3/4), 428–440. https://doi.org/10.1108/03090560110382093
   Web of Science ®Google Scholar
• Wallace, L., Wilson, J., & Miloch, K. (2011). Sporting Facebook: A content analysis of NCAA organizational sport pages and Big 12 conference athletic department pages. International Journal of Sport Communication, 4(4), 422–444. https://doi.org/10.1123/ijsc.4.4.422
   Google Scholar
• Watkins, B. A., & Gonzenbach, W. J. (2013). Assessing university brand personality through logos: An analysis of the use of academics and athletics in university branding. Journal of Marketing for Higher Education, 23(1), 15–33. https://doi.org/10.1080/08841241.2013.805709
   Google Scholar
• Yang, R., & Xie, M. (2015). Leaning toward the centers: International networking at China’s five C9 League universities. Frontiers of Education in China, 10(1), 66–90. https://doi.org/10.1007/BF03397053
   Web of Science ®Google Scholar
• Zhang, Z., Tan, S., Wignell, P., & O’Halloran, K. (2020). Addressing international students on Australian and Chinese university webpages: A comparative study. Discourse, Context & Media, 36, 1–13. https://doi.org/10.1016/j.dcm.2020.100403
   Web of Science ®Google Scholar