A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

REFERENCES

• DeJong , W , Schneider , S K , Towvim , L G , Murphy , M J , Doerr , E E , Simonsen , N R , Mason , K E and Scribner , R A . 2006 . A multisite randomized trial of social norms marketing campaigns to reduce college student drinking . J Stud Alcohol , 67 : 868 – 879 .
   PubMed Web of Science ®Google Scholar
• Borsari , B B and Carey , K B . 2003 . Descriptive and injunctive norms in college drinking: a meta-analytic integration . J Stud Alcohol , 64 : 331 – 341 .
   PubMed Web of Science ®Google Scholar
• Perkins , H W , Meilman , P , Leichliter , J S , Cashin , J R and Presley , C . 1999 . Misperceptions of the norms for the frequency of alcohol and other drug use on college campuses . J Am Coll Health , 47 : 253 – 258 .
   PubMed Web of Science ®Google Scholar
• Perkins , H W , ed. 2003 . The Social Norms Approach to Preventing School and College Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians. , San Francisco, CA : Jossey-Bass .
   Google Scholar
• Perkins , H W and Berkowitz , A D . 1986 . Perceiving the community norms of alcohol use among students: Some research implications for campus alcohol education programming . Int J Addict , 21 : 961 – 976 .
   PubMed Web of Science ®Google Scholar
• Wechsler , H , Nelson , T F , Lee , J E , Seibring , M , Lewis , C and Keeling , R P . 2003 . Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use . J Stud Alcohol , 64 : 484 – 494 .
   PubMed Web of Science ®Google Scholar
• Clapp , J D , Lange , J E , Russell , C , Shillington , A and Voas , R . 2003 . A failed social marketing campaign . J Stud Alcohol , 64 : 409 – 414 .
   PubMed Web of Science ®Google Scholar
• Werch , C E , Pappas , D M , Carlson , J M , DiClemente , C C , Chally , P S and Sinder , J A . 2000 . Results of a social norm intervention to prevent binge drinking among first-year residential college students . J Am Coll Health , 49 : 85 – 92 .
   PubMed Web of Science ®Google Scholar
• Wechsler , H , Lee , J E , Kuo , M , Seibring , M , Nelson , T F and Lee , H . 2002 . Trends in college binge drinking during a period of increased prevention efforts: findings from 4 Harvard School of Public Health College Alcohol Study surveys: 1993-2001 . J Am Coll Health , 50 : 203 – 217 .
   PubMed Web of Science ®Google Scholar
• Edwards , P , Roberts , I , Clarke , M , DiGuiseppi , C , Pratap , S , Wentz , R and Kwan , I . 2003 . Increasing response rates to postal questionnaires: systematic review . BMJ , 324 : 1183 – 1191 .
   Google Scholar
• Huang , J-H , DeJong , W , Towvim , L G and Schneider , S K . 2006 . Measuring college student drinking: Illustrating the feasibility of a composite drinking scale . Subst Abuse , 27 : 33 – 45 .
   PubMedGoogle Scholar
• U.S. Department of Transportation, National Highway Traffic Safety Administration . Computing a BAC Estimate Retrieved January, 2003, from http://www.nhtsa.dot.gov/people/injury/alcohol/bacreport.html
   Google Scholar
• Baer , J S . 2002 . Student factors: understanding individual variation in college drinking . J Stud Alcohol , S14 : 40 – 53 .
   Google Scholar
• Murray , D M and Blistein , J L . 2003 . Methods to reduce the impact of intraclass correlation in group-randomized trials . Eval Rev , 27 : 79 – 103 .
   PubMed Web of Science ®Google Scholar
• Bryk , A and Raudenbush , S . 1992 . Hierarchical Linear Models. , Newbury Park, CA : Sage .
   Google Scholar
• Brener , N D , Kann , L , McManus , T , Kinchen , S A , Sundberg , E C and Ross , J G . 2003 . Reliability of the 1999 Youth Risk Behavior Survey questionnaire . J Adolesc Health , 31 : 336 – 342 .
   Google Scholar
• Dowdall , G W and Wechsler , H . 2002 . Studying college alcohol use: widening the lens, sharpening the focus . J Stud Alcohol , S14 : 14 – 22 .
   Google Scholar
• O'Malley , P M and Johnston , L D . 2002 . Epidemiology of alcohol and other drug use among American college students . J Stud Alcohol , S14 : 23 – 39 .
   Web of Science ®Google Scholar
• Presley , C A , Meilman , P W and Cashin , J R . 1996 . Alcohol and Drugs on American College Campuses: Use, Consequences, and Perceptions of the Campus Environment IV, 1992–94. , Carbondale, IL : Core Institute, Southern Illinois University .
   Google Scholar
• Scribner , R A , Cohen , D A and Fisher , W . 2000 . Evidence of a structural effect for alcohol outlet density: a multilevel analysis . Alcohol Clin Exp Res , 24 : 188 – 195 .
   PubMed Web of Science ®Google Scholar
• Gruenewald , P J , Johnson , F W and Treno , A J . 2003 . Outlets, drinking and driving: a multilevel analysis of availability . J Studies Alcohol , 63 : 460 – 468 .
   Google Scholar
• Kuo , M , Wechsler , H , Greenberg , P and Lee , H . 2003 . The marketing of alcohol to college students: the role of low prices and special promotions . Am J Prev Med , 25 : 204 – 211 .
   PubMed Web of Science ®Google Scholar
• Weitzman , E R , Folkman , A , Folkman , K L and Wechsler , H . 2003 . The relationship of alcohol outlet density to heavy and frequent drinking and drinking-related problems among students at eight universities . Health Place , 9 : 1 – 6 .
   PubMed Web of Science ®Google Scholar