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Journal of Business & Finance Librarianship Volume 21, 2016 - Issue 1

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Book Reviews

Marketing the 21^st century library: The time is now edited by Debra Lucas-Alfieri

Amsterdam, the Netherlands: Chandos Publishing, 2015, 105 pp., $67.00, ISBN 978-1-84334-773-6

Terese TerryFormer Reference Librarian, Lippincott Library, Wharton School of the University of Pennsylvania, Philadelphia, PA, USA and Biz Ref Desk - land of the free and the good (bizrefdesk.com), San Francisco, CA, USACorrespondence[email protected]

Pages 85-86 | Published online: 15 Jan 2016

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https://doi.org/10.1080/08963568.2016.1112229
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American Marketing Association ( 2013). About AMA: Definition of Marketing. Retrieved from https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
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Klopper, S. ( 1992). Presentation at the American Association of Law Libraries' 85th Annual Meeting and Conference, San Francisco, CA.
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