REFERENCES
- Austin , M. 1988 . Asian electrical and computer engineers at a California University: Why are they here? Why might they stay? , Santa Barbara : University of California Press .
- Bromilow , G. and Zubrzycki , J. 1990 . Our education services go to market . Australia Now , 14 ( 1 ) : 25 – 27 .
- Cookson , P. , Donaldson , D. and Quigley , P. 1990 . Contemporary issues in American distance education , New York : Pergamon Press .
- Devore , J. and Peck , R. 1993 . Statistics: The exploration and analysis of data , Pacific Grove, CA : Duxbury Press .
- Douglas , S. and Wind , Y. 1987 . The myth of globalization . Columbia Journal of World Business , 12 ( 2 ) : 19 – 29 .
- Edwards , R. 1997 . Changing places: Flexibility, lifelong learning, and a learning society , New York : Routledge .
- Hausler , T. , Sharma , R. and Sivagnanam , T. 1995 . Australian university experiences of fee-paying overseas students , Melbourne, , Australia : Swinburne University of Technology Press .
- Hayhoe , R. 1989 . China's universities and the open door , New York : M. E. Sharpe, Inc .
- Hayhoe , R. 1996 . China's universities, 1895–1995: A century of cultural conflict , New York : Garland Publishing .
- Hite , R. and Fraser , C. 1988 . International advertising strategies of multinational corporations . Journal of Advertising Research , 28 : 9 – 17 .
- James , R. , Baldwin , G. and McInnes , C. 1999 . Which university: The factors influencing the choices of prospective undergraduates, evaluations and investigations programme , Canberra, , Australia : Higher Education Division, Department of Education, Training and Youth Affairs .
- Ji , J. 1998 . Moving the reform of the higher education system into greater depths enthusiastically and steadily . Chinese Education and Society , 31 ( 6 ) : 5 – 28 .
- Jiang , N. 1998 . How will higher education reach another plateau in 1997? . Chinese Education and Society , 31 ( 6 ) : 47 – 51 .
- Jing , Y. 1995 . Who will be teaching our students tomorrow? . Chinese Education and Society , 28 ( 5 ) : 9 – 27 .
- Jones , A. , O'Shea , T. and Scanlon , E. 1987 . The computer revolution in education: New technologies in distance education teaching , New York : St. Martins Press .
- Ju , C. 1997a . Education reform still a long way to go in China . China Daily , September 5 : 3
- Ju , C. 1997b . Quality oriented education to speed up . China Daily , September 4 : 4
- Kretschmer , F. 1994 . An American in China, coping with cultures , Westport, CT : Bergin & Garvery .
- Larsen , T. , Mehta , R. and Rosenbloom , B. 1997 . Global marketing channels and the standardization controversy . Journal of Global Marketing , 11 ( 1 ) : 49 – 64 .
- Lawley , M. 1993 . Factors influencing the choice of destination in international education: The case of Hong Kong , Australia : Unpublished master's thesis, University of Southern Queensland .
- Lawley , M. and Blight , D. . International students: Reason for choice of an overseas destination . Paper presented at the 11th Annual International Education Conference . September , Melbourne, Australia.
- Lawley , M. and Perry , C. 1998 . Thai & Malaysian students' perceptions of overseas study destinations: An exploratory study , Toowoomba, , Australia : University of Southern Queensland, Department of Marketing .
- Liu , R. 1995a . Combining tracks for publicly funded students and self supported students . Chinese Education and Society , 28 ( 4 ) : 22 – 50 .
- Liu , R. 1995b . College and universities admissions: The rate of growth must be appropriate . Chinese Education and Society , 28 ( 6 ) : 50 – 65 .
- Lu , J. . Educational research in China: Capacities and achievements . Paper presented at the 4th International Conference on Chinese Education in the 21st Century . August , Shanghai, China.
- Luo , W. and Wu , W. 1995 . Heavy laden wings: Sad contemplations on China's education . Chinese Education and Society , 28 ( 1–2 ) : 20 – 35 .
- Ming , S. 1999 . Perceptions of the place of expatriate English language teachers in China , Victoria, , Australia : Unpublished doctoral dissertation, Latrobe University, Melbourne .
- Molla , B. and Sedlacek , W. International student self-appraisal and institutional expectations . Research Rep. No. 23–89 . 1989 . College Park: University of Maryland, Counseling Center
- Pepper , S. 1994 . “ Regaining the initiative for education reform and development ” . In China Review 1995 , Edited by: Kin , L. C. , Pepper , S. and Yuen , T. K. Hong Kong : The Chinese University of Hong Kong Press .
- Pepper , S. 1996 . Radicalism and education reform in 20th-century China: The search for an ideal development model , London : Cambridge University Press .
- Rao , G. 1979 . Brain drain and foreign students—A study of the attitudes and intentions of foreign students in Australia, the USA, Canada and France , Brisbane, , Australia : University of Queensland Press .
- Ridings , S and Pokarier , C. 1998 . Dreaming spires or dreary spivs: Reputation in marketing Australian education abroad , Brisbane, , Australia : Queensland University of Technology, School of Marketing and International Business .
- Ross , H. 1993 . China learns English: Language teaching and social change in the people's republic , New Haven, CT : Yale University Press .
- Steadman , G. and Dagwell , R. 1990 . A survey of overseas students in Queensland . Australian Universities Review, 1–2 , : 59 – 63 .
- Stewart , K. and Felicetti , L. 1991 . Marketing a public university to international students . Journal of Professional Services Marketing , 7 ( 1 ) : 67 – 74 .
- Street , N. 1992 . In search of Red Buddha , New York : Peter Lang .
- Tabachnick , B. G. and Fidell , L. S. 1989 . Using multivariate Statistics , New York : Harper and Row .
- Wilkinson , J. 1995 . Marketing Australian universities to overseas students. Asia- Australia Marketing Journal , 1 : 71 – 78 .
- Willis , M. . How Chinese state universities and foreign universities cooperate in an international education market: The development and application of a four tiered Sino-foreign higher education cooperation model . Paper presented at the Australian and New Zealand Marketing Academy Conference 2000 . Gold Coast, Queensland, Australia. Griffith University .
- Willis , M. and Rushdi , M. 2001 . An identification and analysis of students' expectations and views regarding foreign-sourced tertiary education programs delivered in China: Investigating the next stage of internationalisation and market entry for foreign universities . Journal of Marketing for Higher Education , 15 ( 2 ) : 1 – 30 .
- Wu , W. C. 1989 . Strategy formulation in the international services sector: Factors influencing students' perceptions of college recruiting activities , Unpublished doctoral dissertation, University of Mississippi .
- Xu , B. 199l . Marketing to China: One billion new customers , Chicago : NTC Business Books .
- Xu , H. 1998 . Third-rate colleges also have first rate students . Chinese Education and Society , 32 ( 4 ) : 6 – 9 .
- Yanshen , R. 1997 . Report recognises the key role of education . China Daily , August 17 : 3