5
Views
1
CrossRef citations to date
0
Altmetric
Original Articles

An elasticity model for maximizing news rack sales and minimizing returns

Pages 5-18 | Published online: 24 Feb 2009

References

  • Blankenburg , William B. 1982 . “Newspaper Ownership and Control of Circulation to Increase Profits” . Journalism Quarterly , 59 Winter : 390 – 398 .
  • Bowen , Earl K. 1980 . Mathematics: With Applications in Management and Economics , 527 – 528 . Homewood, Ill. : Irwin .
  • Busterna , John C. 1988 . “The Cross‐Elasticity of Demand for National Newspaper Advertising” . Journalism Quarterly , 64 Summer : 346 – 351 .
  • Clark , Jeff . 1976 . “Circulation Increase Despite Higher Subscription Rates” . Editor & Publisher , February 14 : 32
  • Grotta , Gerald L. 1977 . “Daily Newspaper Circulation Price Inelastic for 1970–75” . Journalism Quarterly , 54 Summer : 379 – 382 .
  • McGuigan , James R. and Moyer , R. Charles . 1986 . Managerial Economics , 155 – 171 . St. Paul : West .
  • Nunes , Don . 1988 . “Computer Model Shed Light on Ad Pricing Quandry” . Presstime , July : 28 – 29 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.