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Marketing

Is there a role for marketing in the public sector?

Pages 17-23 | Published online: 07 Jan 2009

References

  • Davies , Bleddyn , Bebbington , Andrew and Charnley , Helen . 1990 . Resources, Needs and Outcomes in Community‐Based Care. , Aldershot : Avebury .
  • Kotier , Philip . 1988 . Marketing Management Analysis, Planning, Implementation and Control. , Englewood Cliffs, New Jersey : Prentice‐Hall .
  • Kotier , Philip and Levi , S. 1969 . A new form of marketing myopia. . Journal of Marketing , 33 : 55
  • Lavidge , R.J. 1970 . The growing responsibilities of marketing. . Journal of Marketing , 34 : 25
  • Lovelock , Christopher and Weinberg , Charles . 1989 . Public and Nonprofit Marketing. , Redwood City : The Scientific Press .
  • Sheaff , Rod . 1991 . Marketing for Heath Services. , Buckingham : Open University Press .

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