101
Views
10
CrossRef citations to date
0
Altmetric
Developments

Implementing marketing in NHS hospitals

, , &
Pages 51-57 | Published online: 07 Jan 2009

References

  • Christopher , M. , Payne , A. and Ballantyne , D. 1991 . Relationship Marketing. , Oxford : Butterworth‐Heinemann .
  • Gardner, C. A. (1986) Dissertation proposal, George Washington University, Washington, D.C.
  • Yorke , D. A. 1991 . Understanding Business Markets , Edited by: Ford , D. London : Academic Press .
  • Gummesson , E. 1991 . Marketing orientation revisited: the crucial role of the part‐time marketer. . European Journal of Marketing , 25 ( 2 ) : 60 – 75 .
  • Houston , F. S. 1986 . The marketing concept: what it is and what it is not. . Journal of Marketing , 50 : 81 – 87 .
  • Kohli , A. K. and Jaworski , B. J. 1990 . Market orientation: the construct, research propositions and managerial Implications. . Journal of Marketing , 54 : 1 – 18 .
  • Kotier , P. and Clarke , R. 1987 . Marketing for Health Care Organizations. , New Jersey : Prentice‐Hall .
  • McNulty , T. H. and Whittington , R. 1992 . Putting the marketing into R&D. . Marketing Intelligence and Planning , 10 ( 9 ) : 10 – 16 .
  • MacIntyre , A. 1990 . After Virtue: A Study in Moral Theory. , London : Duckworth .
  • Rushton , A M. and Carson , D. J. 1989 . The marketing of services: managing the intangibles . European Journal of Marketing , 23 ( 8 ) : 23 – 44 .
  • Scrivens , E. 1991 . Is there a role for marketing in the public sector? . Public Money & Management , 11 ( 2 ) : 17 – 25 .
  • Sheaff , R. 1991a . Marketing For Health Services. , Milton Keynes : Open University Press .
  • Sheaff , R. 1991b . Marketing in the National Health Service: prospects and variants. . Public Money & Management , 11 ( 2 ) : 25 – 32 .
  • Thompson , D. 1987 . Coalitions and conflict in the National Health Service. . Sociology of Health and Illness , 9 ( 2 ) : 127 – 153 .
  • Yorke , D. A. 1990 . Developing an interactive approach to the marketing of professional services
  • Yorke , D. A. 1991 . Understanding Business Markets , Edited by: Ford , D. London : Academic Press .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.