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Original Articles

Using aggregate Customer Satisfaction Index: Challenges and problems of comparison with special reference to Russia

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Pages 1054-1063 | Published online: 07 Sep 2007

References

  • Eklöf J. (2001)Swedish Customer Satisfaction Index 1989–2000, Stockholm.
  • Epsi-Rating (2001) A framework for co-ordinated Pan-European Customer Satisfaction Studies.
  • Kristensen , K. , Martensen , A. and Gronholdt , L. 1999 . Measuring the impact of buying behaviour on customer satisfaction . Total Quality Management , July : 602 – 614 .
  • Sivadas , E. 1998 . Europeans have a different take on CS programs . Marketing News , 28 October

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