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Editorial

The Decoy Effect

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References

  • Huber J, Payne JW, Puto C. Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis. J Consum Res. 1982;9(1):90–98.
  • Josiam BM, Hobson JSP. Consumer Choice in Context: The Decoy Effect in Travel and Tourism. J Travel Res. 1995;34(1):45–50.
  • Slaughter JE, Kausel EE, Quiñones MA. The decoy effect as a covert influence tactic. J Behav Decis Mak. 2011;24(3):249–266.
  • O'Curry YP, Pitts R. The Attraction Effect and Political Choice in Two Elections. J Consum Psychol. 1995;4(1):85–101.
  • Li M, Sun Y, Chen H. The Decoy Effect as a Nudge: Boosting Hand Hygiene with a Worse Option. Psychol Sci. 2018;30(1):139–149.

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