References
- Ansoff, I. (1957). Strategies for diversification. Harvard Business Review, 35( Sept–Oct 5), 113–124.
- Brown, S. (2002). Vote, vote, vote for Philip Kotler. European Journal of Marketing, 36(3), 313–324. doi: 10.1108/03090560210417147
- European Commission. (2017). Retrieved from https://ec.europa.eu/programmes/creative-europe/news/20170421-new-study-audience-development_en
- Hadley, S. (2017). ‘Clothed in an inclusive ethic’: Discourses of democracy and the role of audience development in English cultural policy (Unpublished PhD thesis).
- Hayes, D., & Slater, A. (2002). ‘Rethinking the missionary position’ – the quest for sustainable audience development strategies. Managing Leisure, 7, 1–17. doi: 10.1080/13606710110079882
- Kawashima, N. (2000). Beyond the division of attenders vs. non-attenders: A study into audience development in policy and practice, Retrieved January 5, 2017, from http://wrap.warwick.ac.uk/35926/1/WRAP_Kawashima_ccps_paper_6.pdf
- Kawashima, N. (2006). Audience development and social inclusion in Britain. International Journal of Cultural Policy, 12(1), 55–72. doi: 10.1080/10286630600613309
- Lee, H.-K. (2005). When arts met marketing: Arts marketing theory embedded in Romanticism. International Journal of Cultural Policy, 11(3), 289–305. doi: 10.1080/10286630500411309
- Maitland, H. (2005). Researching audience development: Literature review. Arts Research Digest 31.
- McCarthy, K. F., & Jinnett, K. (2001). A new framework for building participation in the arts. Santa Monica, CA: RAND Corporation.
- Stevenson, D. (2016). Understanding the problem of cultural non-participation: Discursive structures, articulatory practice and cultural domination (PhD). Queen Margaret University, Musselburgh.