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Book Reviews

Book reviews

Pages 175-178 | Published online: 04 Aug 2010

References

  • ARENHI , C.S. , DUHAN , D.F. and KEICKER , P. 1999 . Point-of purchase displays, product organization, and brand purchase likelihoods . Journal of the Academy of Marketing Science , 27 : 428 – 441 .
  • GRONROOS , C. 1996 . Relationship marketing logic . Asia-Australia Marketing Journal , 4 : 7 – 18 .

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