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Book Reviews

The Wine Trials 2010

Pages 265-267 | Published online: 15 Dec 2011

References

  • Gladwell , M. 2005 . Blink: The Power of Thinking without Thinking , New York : Time Warner Book Group .
  • Nelson , P. 1970 . Information and consumer behavior . Journal of Political Economy , 78 ( 2 ) : 311 – 329 .
  • Nelson , P. 1974 . Information and consumer behavior . Journal of Political Economy , 82 ( 4 ) : 729 – 754 .
  • Yoffie, D. B. and Wang, Y. (2004) Cola wars continue: Coke and Pepsi in the twenty-first century, Harvard Business School Case 702-442.

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