The relevance and acceptance of green wines in South Africa: some marketing insights

References

• Aaker, D., Kumar, V., & Day, G. (2000). Marketing research. 7th ed. New York, NY: Wiley.
   Google Scholar
• Amaladoss, M. X., & Manohar, H. L. (2013). Communicating corporate social responsibility – Case of SR communication in emerging economies. Corporate Social Responsibility and Environmental Management, 20(1), 65–80.doi:10.1002/csr.287 doi: 10.1002/csr.287
   Web of Science ®Google Scholar
• Babiak, K., & Trendafilova, S. (2011). CSR and environmental responsibility motives: Motives and pressures to adopt green management practices. Corporate Social Responsibility and Environmental Management, 18(1), 11–24.doi:10.1002/csr.229 doi: 10.1002/csr.229
   Web of Science ®Google Scholar
• Bansal, P., & Howard, E. (1997). Business and the natural environment. Oxford, UK: Butterworth Heinemann.
   Google Scholar
• Barber, N., & Almanza, B. A. (2006). Influence of wine packaging on consumers’ decision to purchase. Journal of Foodservice Business Research, 9(3), 83–98.doi:10.1300/J369v09n04_06 doi: 10.1300/J369v09n04_06
   Google Scholar
• Barber, N., Taylor, C., & Strick, S. (2010). Selective marketing to environmentally concerned wine consumers: A case for location, gender and age. Journal of Consumer Marketing, 27(1), 64–75.doi:10.1108/07363761011012967 doi: 10.1108/07363761011012967
   Google Scholar
• Bazoche, P., Deola, C., & Soler, L. (2008). An experimental study of wine consumers’ willingness to pay for environmental characteristics. European Association of Agricultural Economists 2008 International Congress, Ghent, 26–29 August.
   Google Scholar
• Bearse, S., Capozucca, P., Favret, L., & Lynch, B. (2009). Finding the green in today's shoppers’: Sustainability trends and new shopper insights. GMA/Deloitte Green Shopper Study Research Report, 1–28. Retrieved from http://www.gmabrands.com/publications/greenshopper09.pdf
   Google Scholar
• Bonini, S., & Oppenheim, J. (2008). Cultivating the green consumer. Stanford Social Innovation Review, 6(4), 56–61.
   Google Scholar
• Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76–86.doi:10.1108/07363761111101976 doi: 10.1108/07363761111101976
   Google Scholar
• Bradley, N. (1999). Sampling for internet surveys. An examination of respondent selection for Internet research. Journal of the Market Research Society, 41(4), 387–395.
   Web of Science ®Google Scholar
• Brugarolas, M. M-B., Martinez-Carrasco, L. M., Poveda, A. M., & Perez, M. R. (2005). Determining of the surplus that consumers are willing to pay for an organic wine. Spanish Journal of Agricultural Research, 3(1), 43–51.doi:10.5424/sjar/2005031-123 doi: 10.5424/sjar/2005031-123
   Google Scholar
• Bruwer, J. (2002a, August). The importance and role of the winery tasting room in the Australian wine industry: Some perspectives. The Australian and New Zealand Grapegrower and Winemaker, (463), 96–99.
   Google Scholar
• Bruwer, J. (2002b, December). Marketing wine to generation-x consumers through the winery cellar door. The Australian and New Zealand Grapegrower and Winemaker, (467), 67–70.
   Google Scholar
• Bruwer, J. (2004, December). The love affair of generation-X consumers with the winery tasting room. The Australian and New Zealand Grapegrower and Winemaker, (491), 19–24.
   Google Scholar
• Bruwer, J., & House, M. (2003, December). Has the era of regional branding arrived for the Australian wine industry? Some perspectives. The Australian and New Zealand Grapegrower and Winemaker, (479), 56–61.
   Google Scholar
• Bruwer, J., & Johnson, R. (2010). Place-based marketing and regional branding strategy perspectives in the California wine industry. Journal of Consumer Marketing, 27(1), 5–16.doi:10.1108/07363761011012903 doi: 10.1108/07363761011012903
   Google Scholar
• Bruwer, J., Lesschaeve, I., & Campbell, B. L. (2012). Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel. Journal of Retailing and Consumer Services, 19(1), 45–58.doi:10.1016/j.jretconser.2011.08.008 doi: 10.1016/j.jretconser.2011.08.008
   Google Scholar
• Bruwer, J., & Li, E. (2007). Wine-related lifestyle (WRL) market segmentation: Demographics and behavioural factors. Journal of Wine Research, 18(1), 19–34.doi:10.1080/09571260701526865 doi: 10.1080/09571260701526865
   Google Scholar
• Bruwer, J., Li, E., & Reid, M. (2002). Segmentation of the Australian wine market using a wine-related lifestyle approach. Journal of Wine Research, 13(3), 217–242.doi:10.1080/0957126022000046510 doi: 10.1080/0957126022000046510
   Google Scholar
• Bruwer, J., Saliba, A., & Miller, B. (2011). Consumer behaviour and sensory preference differences: Implications for wine product marketing. Journal of Consumer Marketing, 28(1), 5–18.doi:10.1108/07363761111101903 doi: 10.1108/07363761111101903
   Google Scholar
• Casado, C. (2010). A market analysis of environmentally certified grapes and wine in California. New Haven: Yale University.
   Google Scholar
• Case, S. (2010). In search of green clarity. Go Pro, June/July, 25–30.
   Google Scholar
• Churchill, G. A., & Iacobucci, D. (2005). Marketing research. Methodological foundations. 9th ed. Mason, OH: Thomson South-Western.
   Google Scholar
• Collins-Chobanian, S. (2001). A proposal for environmental labels: Informing consumers of the real costs of consumption. Journal of Social Philosophy, 32(3), 334–356.doi:10.1111/0047-2786.00098 doi: 10.1111/0047-2786.00098
   Google Scholar
• Dickson, M. A. (1999). US consumers’ knowledge of an concern with apparel sweatshops. Journal of Fashion Marketing and Management, 3(1), 44–55.doi:10.1108/eb022547 doi: 10.1108/eb022547
   Google Scholar
• Dincer, B., & Dincer, C. (2012). Measuring brand social responsibility: A new scale. Social Responsibility Journal, 8(4), 484–494.doi:10.1108/17471111211272075 doi: 10.1108/17471111211272075
   Google Scholar
• Dincer, B., & Dincer, C. (2013). Corporate social responsibility decisions: A dilemma for SME executives? Social Responsibility Journal, 9(2), 177–187.doi:10.1108/SRJ-07-2011-0028 doi: 10.1108/SRJ-07-2011-0028
   Google Scholar
• Dodd, T. H., Laverie, D. A., Wilcox, J. F., & Duhan, D. F. (2005). Differential effects of experience, subjective knowledge, and objective knowledge on sources of information used in consumer wine purchasing. Journal of Hospitality and Tourism Research, 29(1), 3–19.doi:10.1177/1096348004267518 doi: 10.1177/1096348004267518
   Google Scholar
• D'Souza, C., Taghian, M., & Lamb, P. (2006). An empirical study on the influence of environmental labels on consumers. Corporate Communications: An International Journal, 11(2), 162–173.doi:10.1108/13563280610661697 doi: 10.1108/13563280610661697
   Google Scholar
• Easton, S. (2012). A greener agenda. Harpers Wine and Spirit Trade Review, 74, 32–34.
   Google Scholar
• Elkington, J. (1997). Cannibals with forks: The triple bottom line of 21st century business. Oxford: Capstone.
   Google Scholar
• Esty, D. C., & Winston, A. S. (2006). Green to gold. New Haven: Yale University Press.
   Google Scholar
• Forbes, S., Cohen, D., Cullen, R. W. S., Wratten, S. D., & Fountain, J. (2009). Consumer attitudes regarding environmentally sustainable wine: An exploratory study of the New Zealand marketplace. Journal of Cleaner Production, 17(13), 1195–1199.doi:10.1016/j.jclepro.2009.04.008 doi: 10.1016/j.jclepro.2009.04.008
   Web of Science ®Google Scholar
• Gadema, Z., & Oglethorpe, D. (2011). The use and usefulness of carbon labelling food: A policy perspective from a survey of UK supermarket shoppers. Food Policy, 36, 815–822.doi:10.1016/j.foodpol.2011.08.001 doi: 10.1016/j.foodpol.2011.08.001
   Web of Science ®Google Scholar
• Hague, P. (2002). Market research: A guide to planning, methodology and evaluation. London: Kogan Page.
   Google Scholar
• Hague, P., Hague, N., & Morgan, C. (2004). Market research in practice. London: Kogan Page.
   Google Scholar
• Hall, C., & Mitchell, R. (2008). Wine marketing – A practical guide. Oxford, UK: Butterworth-Heineman.
   Google Scholar
• Heyns, E. (2010). Pioneering PET. WineLand Magazine, April, 33–34.
   Google Scholar
• Honkanen, P., Verplanken, B., & Olsen, S. E. (2006). Ethical values and motives driving organic food choice. Journal of Consumer Behaviour, 5(5), 420–430.doi:10.1002/cb.190 doi: 10.1002/cb.190
   Google Scholar
• Hugo, P. D. W. (2011). Identifying the correlation between demographic variables and wine purchasing in the South African market (MBA-dissertation). University of Stellenbosch Business School.
   Google Scholar
• Hur, W-M., Kim, Y., & Park, K. (2013). Assessing the effects of perceived value and satisfaction on customer loyalty: A ‘green’ perspective. Corporate Social Responsibility and Environmental Management, 20(3), 146–156.doi:10.1002/csr.1280 doi: 10.1002/csr.1280
   Web of Science ®Google Scholar
• Jain, S. K., & Kaur, G. (2004). Green marketing: An Indian perspective. Decision, 31(2), 168–209.
   Google Scholar
• Johnson, R., & Bruwer, J. (2007). The balancing act between regionality and American viticultural areas (AVAs). Journal of Wine Research, 18(3), 163–172.doi:10.1080/09571260801899691 doi: 10.1080/09571260801899691
   Google Scholar
• Kang, S., & Hur, W-M. (2012). Investigating the antecedents of green brand equity: A sustainable development perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306–316.doi:10.1002/csr.281 doi: 10.1002/csr.281
   Web of Science ®Google Scholar
• Koladkiewicz, I. (2009). Corporate social responsibility in Poland: The responsible business forum 2002–2007 report perspective. Social Responsibility Journal, 5(1), 48–61.doi:10.1108/17471110910939999 doi: 10.1108/17471110910939999
   Google Scholar
• Kozar, J. M., & Connell, K. Y. H. (2010). Socially responsible knowledge and behaviours: Comparing upper vs. lower-classmen. College Student Journal, 44(2), 279–293.
   Google Scholar
• Kozar, J. M., & Connell, K. Y. H. (2013). Socially and environmentally responsible apparel consumption: Knowledge, attitudes and behaviors. Social Responsibility Journal, 9(2), 315–324.doi:10.1108/SRJ-09-2011-0076 doi: 10.1108/SRJ-09-2011-0076
   Google Scholar
• Lesschaeve, I., Bowen, A., & Bruwer, J. (2012). Determining the impact of consumer characteristics to project sensory preferences in commercial white wines. American Journal of Enology and Viticulture, 63(4), 487–493.doi:10.5344/ajev.2012.11085 doi: 10.5344/ajev.2012.11085
   Web of Science ®Google Scholar
• Levin, G. (1990). Consumers turning green: JWT Survey. Advertising Age, 61(47), p. 74.
   Google Scholar
• Lin, C.-F. (2002). Segmenting customer brand preference: Demographic of psychographic. Journal of Product and Brand Management, 11(4), 249–268.doi:10.1108/10610420210435443 doi: 10.1108/10610420210435443
   Google Scholar
• Lockshin, L., & Hall, J. (2003). Consumer purchasing behaviour for wine: What we know and where we are going. Paper presented to the International Wine Marketing Colloquium, Adelaide, July.
   Google Scholar
• Loureiro, M. (2003). Rethinking new wines: Implications of local and environmentally friendly labels. Food Policy, 28(5–6), 547–560.doi:10.1016/j.foodpol.2003.10.004 doi: 10.1016/j.foodpol.2003.10.004
   Web of Science ®Google Scholar
• Makower, J. (2009). Strategies for the green economy: Opportunities and challenges in the new world of business. New Jersey, NJ: McGraw-Hill.
   Google Scholar
• Miles, P. C., & Miles, G. (2013). Corporate social responsibility and executive compensation: Exploring the link. Social Responsibility Journal, 9(1), 76–90.doi:10.1108/17471111311307822 doi: 10.1108/17471111311307822
   Google Scholar
• Minnee, F., Shanka, T., Taylor, R., & Handley, B. (2013). Exploring corporate responsibility in Oman – Social expectations and practice. Social Responsibility Journal, 9(2), 326–339.doi:10.1108/SRJ-02-2012-0018 doi: 10.1108/SRJ-02-2012-0018
   Google Scholar
• Orth, U. R., & Krska, P. (2002). Quality signals in wine marketing: The role of exhibition awards. International Food and Agribusiness Management Review, 4, 385–397.doi:10.1016/S1096-7508(02)00066-6 doi: 10.1016/S1096-7508(02)00066-6
   Google Scholar
• Ottman, J. (2011). The new rules of green marketing. New York: Berret Koehler.
   Google Scholar
• Paco, A. M. F., Raposo, M. L. B., & Filho, W. L. (2009). Identifying the green consumer: A segmentation study. Journal of Targeting, Measurement and Analysis for Marketing, 17(1), 17–25.doi:10.1057/jt.2008.28 doi: 10.1057/jt.2008.28
   Google Scholar
• Patten, M. L. (2001). Questionnaire design. A practical guide. Los Angeles, CA: Pyrczak Publishing.
   Google Scholar
• Punchard, B. (2012, January). Respectable receptacles. The Drinks Business, (114), 28–30.
   Google Scholar
• Rex, E., & Baumann, H. (2007). Beyond ecolabels: What green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567–576.doi:10.1016/j.jclepro.2006.05.013 doi: 10.1016/j.jclepro.2006.05.013
   Web of Science ®Google Scholar
• Rokka, J., & Uusitalo, L. (2008). Preference for green packaging in consumer product choices – Do customers care? International Journal of Consumer Studies, 32, 516–525.doi:10.1111/j.1470-6431.2008.00710.x doi: 10.1111/j.1470-6431.2008.00710.x
   Web of Science ®Google Scholar
• Roper, G. (2007). Americans reach environmental turning point. Retrieved October 1, 2011, from http://www.prnewswire.com/news-releases/americans-reach-environmental-turning-point--companies-need-to-catch-up-according-to-gfk-roper-green-gauger-study-58514022.html
   Google Scholar
• Santiago, I., Bruwer, J., & Collins, C. (2012). Sustainability in viticulture: Assessment and Adoption. Wine and Viticulture Journal, 27(1), 48–50.
   Google Scholar
• Santiago, I., Bruwer, J., & Collins, C. (2013). Context and content in grapegrowing systems: A process. Wine and Viticulture Journal, 28(1), 54–55.
   Google Scholar
• Santos, M. A. D. (2011). Minimizing the business impact on the natural environment – A case study of Woolworths South Africa. European Business Review, 23(4), 384–391.doi:10.1108/09555341111145762 doi: 10.1108/09555341111145762
   Google Scholar
• Sarkar, R. (2008). Public policy and corporate environmental behaviour: A broader view. Corporate Social Responsibility and Environmental Management, 15(5), 281–297.doi:10.1002/csr.167 doi: 10.1002/csr.167
   Web of Science ®Google Scholar
• Saunders, M. N. K., Lewis, P., & Thornhill, A. (2007). Research methods for business students. 4th ed. London: Prentice Hall.
   Google Scholar
• Shaw, L. (2012). A can-do approach. The Drinks Business, 114, 22–27.
   Google Scholar
• Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising, 24(2), 71–82.doi:10.1080/00913367.1995.10673477 doi: 10.1080/00913367.1995.10673477
   Web of Science ®Google Scholar
• South African Wine Industry Information and Systems (2014). 2013 – SA wine industry statistics, no.37. Retrieved May 28, 2014, from http://www.sawis.co.za/info/annualpublication.php
   Google Scholar
• Staib, R. (2009). Business management and environmental stewardship. New York, NY: Palgrave Macmiillan.
   Google Scholar
• Straughan, R. D., & Roberts, J. A. (1999). Environmental segmentation alternatives: A look at green consumer behavior in the new millennium. Journal of Consumer Marketing, 16(6), 558–575.doi:10.1108/07363769910297506 doi: 10.1108/07363769910297506
   Google Scholar
• Tobler, C., Visschers, V., & Siegrist, M. (2011). Eating green. Consumers’ willingness to adopt ecological food consumption behaviors. Appetite, 57, 674–682. doi: 10.1016/j.appet.2011.08.010
   PubMed Web of Science ®Google Scholar
• Toften, K., & Hammervoll, T. (2010). Niche marketing and strategic capabilities: An exploratory study of specialised firms. Marketing Intelligence and Planning, 28(6), 736–753.doi:10.1108/02634501011078138 doi: 10.1108/02634501011078138
   Google Scholar
• Von Arnim, C. V. (2008). The relevance of wine awards as a marketing tool (MBA-dissertation). Bellpark: University of Stellenbosch Business School.
   Google Scholar
• Wheeler, M, Sharp, A., & Nenycz-Thiel, M. (2013). The effect of ‘green’ messages on brand purchase and brand rejection. Australasian Marketing Journal, 21(2), 105–110.doi:10.1016/j.ausmj.2013.02.007 doi: 10.1016/j.ausmj.2013.02.007
   Google Scholar