References
- Anand, J. 2020. “Kejriwal Will Waste Taxpayers’ Money on Feeding Protestors Biryani: Adityanath.” The Hindu, February 1. Accessed 8 July 2020. https://www.thehindu.com/elections/delhi-assembly/kejriwal-will-waste-taxpayers-money-on-feeding-protesters-biryani-adityanth/article30711436.ece.
- Angre, K. 2015. “The Flaws that Added Up to BJPs Colossal Delhi Defeat.” NDTV, February 11. Accessed 7 April 2018. https://www.ndtv.com/delhi-news/the-flaws-that-added-up-to-bjps-colossal-delhi-defeat-738694.
- Benoit, W. L. 2007. Communication in Political Campaigns. New York: Peter Lang.
- Bhatnagar, G. V. 2020. “Delhi Polls: AAP, BJP Election Songs Reflect Tones of Their Campaigns.” Thewire.in, February 5. Accessed 7 June 2020. https://thewire.in/politics/delhi-polls-aap-bjp-election-songs-reflect-tones-of-their-campaigns.
- Bhattacharjee, M. 2013. “Aam Aadmi Party: Government of the Governed?” Economic and Political Weekly 48 (52), December 28. Accessed 3 March 2018. http://www.epw.in/journal/2013/52/web-exclusives/aam-aadmi-party-government-governed.html.
- Blom, A., and S. Tawa Lama-Rewal, eds. 2020. Emotions, Mobilizations and South Asian Politics. London: Routledge.
- Brady, H. E., and R. Johnston. 2006. Capturing Campaign Effects. Ann Arbor: University of Michigan Press.
- Brahmachari, G. 2015. “AAP, Left and Their Cultural Tools: Reflections on the Delhi 2015 Campaign.” Economic and Political Weekly 50 (8). Accessed 16 April 2018. http://www.epw.in/journal/2015/8/reports-states-web-exclusives/aap-left-and-their-cultural-tools.html.
- Burton, M. J., and D. M. Shea. 2010. Campaign Craft- The Strategies, Tactics and Art of Political Campaign Management. United Kingdom: Praeger.
- Chhibber, P. 2009. “Dynastic Parties: Organization, Finance and Impact.” Party Politics 19 (2): 277–295.
- Chhibber, P., and R. Verma. 2018. Ideology and Identity- The Changing Party Systems of India. New York: Oxford University Press.
- Das, A. 2015. “The Battle for Delhi on Facebook’, dailyO, February 13. Accessed 17 April 2018. https://www.dailyo.in/politics/the-battle-for-delhi-on-facebook-delhi-results-polls-aap-bjp-kiran-bedi-modi-social-media/story/1/2021.html.
- The Economic Times. 2015. “Delhi Elections 2015: Kiran Bedi Says She Will Take Responsibility for Defeat.” The Economic Times. Accessed 10 April 2018. https://economictimes.indiatimes.com/news/politics-and-nation/delhi-elections-2015-kiran-bedi-says-she-will-take-responsibility-for-defeat/articleshow/46182928.cms.
- The Economic Times. 2015. “Delhi Polls 2015: AAP Likely to Walk Away with 36-40 Seats While BJP Could Win 28-32, Finds Survey.” The Economic Times, February 3. Accessed 18 July 2017. https://economictimes.indiatimes.com/news/politics-and-nation/delhi-polls-2015-aap-likely-to-walk-away-with-36-40-seats-while-bjp-could-win-28-32-finds-survey/articleshow/46101558.cms.
- Firstpost.com. 2020. “Delhi Assembly Election Results Today: Look Back at Vicious High-Octane Campaigns Run by AAP, BJP, Congress.” Firstpost.com, February 11. Accessed 7 July 2020. https://www.firstpost.com/politics/delhi-assembly-election-results-tomorrow-look-back-at-vicious-high-octane-campaigns-run-by-aap-bjp-congress-8014231.html.
- Gandhi, J. 2015. “The Modi-Shah Duo’s Style of Completely Centralised Decision-Making is Being Put to the Test in the Delhi Assembly Election.” The Hindu. Accessed 10 April 2018. http://www.thehindu.com/opinion/op-ed/desperately-seeking-victory-in-delhi/article6871557.ece.
- Harriss, J. 2014. “Youth and ‘Refo-lution’? Protest Politics in India and the Global Context.” Simon Papers in Security and Development (34), May, School of International Studies. Vancouver: Simon Fraser University.
- Hasan, Z. 2002. Parties and Party Politics in India. New Delhi: Oxford University Press.
- The Hindu. 2020. “Not Much Difference Between Anarchist and Terrorist: Prakash Javadekar to Kejriwal.” The Hindu, February 3. Accessed 8 July 2020. https://www.thehindu.com/news/cities/Delhi/not-much-difference-between-anarchist-and-terrorist-prakash-javadekar-to-kejriwal/article30725703.ece.
- Hindustan Times. 2020. “I Am Like An Elder Son, Brother to Delhi Families.” Hindustan Times, January 28. Accessed 7 July 2020. https://www.hindustantimes.com/cities/i-am-like-an-elder-son-brother-to-delhi-families-says-cm-kejriwal/story-CuUq1S95IEuPOQP4blPooK.html.
- Holbrook, T. M. 1996. Do Campaigns Matter?, 157. Thousand Oaks: SAGE Publications.
- The Indian Express. 2015. “Delhi Polls: BJP Poses Five Questions to AAP, Arvind Kejriwal Says Let’s Debate.” The Indian Express, January 30. Accessed 18 April 2018. http://indianexpress.com/article/cities/delhi/bjp-poses-five-questions-to-aap-kejriwal-says-lets-debate/.
- India Today. 2014. “Response to Delhi Dialogue Initiative Encouraging, Claims AAP.” India Today, November 16. Accessed 9 April 2018. https://www.indiatoday.in/india/north/story/aap-aam-aadmi-party-delhi-dialogue-youth-dialogue-delhi-assembly-polls-227436-2014-11-16.
- Janwalkar, M. 2015. “The BJP Vote Gatherer, Hard at Work in Muslim Zone.” The Indian Express, February 3. Accessed 13 April 2018. http://indianexpress.com/article/india/india-others/the-bjp-vote-gatherer-hard-at-work-in-muslim-zone/.
- Jha, D. K. 2014. “BJP’s Panna Pramukh Strategy in UP Yields the Ultimate Dividend.” Scroll.in, June 6. Accessed on 14 April 2018. https://scroll.in/article/666344/bjps-panna-pramukh-strategy-in-up-yields-the-ultimate-dividend.
- Jha, D. N. 2015. “Delhi Elections 2015: Parties Campaign on Radio to Woo Voters.” Times of India, January 30. Accessed 7 April 2018. https://timesofindia.indiatimes.com/delhi-elections-2015/more-stories/Delhi-elections-2015-Parties-campaign-on-radio-to-woo-voters/articleshow/46060742.cms.
- Jha, S. 2015. “Why Opinion Polls Predict an AAP Victory in Delhi.” Business Standard, February 7. Accessed 9 April 2018. http://www.business-standard.com/article/elections/why-opinion-polls-are-predicting-an-aap-victory-in-delhi-115020600229_1.html.
- Jha, P. S. 2018. “Arvind Kejriwal’s Apologies Remind Us How Democracy Really Works.” The Wire.in, March 26. Accessed 23 November 2020. https://thewire.in/politics/arvind-kejriwal-apology-aam-aadmi-party.
- Karvonen, L. 2010. The Personalisation of Politics: A Study of Parliamentary Democracies. Colchester: ECPR Press.
- Kaushika, P. 2015. “BJP to Go Knocking on Doors.” The Indian Express, January 25. Accessed 9 April 2018. https://indianexpress.com/article/cities/delhi/bjp-to-go-knocking-on-doors/.
- Kawoosa, V. M., and A. Jha. 2020. “Five Factors Behind Arvind Kejriwal-Led AAP’s Sweep 2.0 in Delhi Assembly Election.” Hindustan Times. Accessed 9 June 2020. https://www.hindustantimes.com/assembly-elections/five-numbers-to-explain-aap-s-62/story-hSRypHf7DIOInm2lgVh8NK.html.
- Kumar, A. 2015. “A Constructive Challenge to the Political Class: The Aam Aadmi’s Party.” Lohiatoday.com. Accessed 29 March 2018. http://www.lohiatoday.com/ca2015.html.
- Lazarsfeld, P. F., B. Berelson, and H. Gaudet. 1948. The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign. New York: Columbia University Press.
- Menon, A. 2020. “Delhi Election 2020: C Voter Poll Puts AAP Ahead Despite BJP Surge.” thequint.com, February 5. Accessed 9 June 2020. https://www.thequint.com/news/politics/cvoter-opinion-poll-delhi-election-bjp-aap-arvind-kejriwal-amit-shah-narendra-modi.
- Mitchell, L. 2009. Language, Emotion, and Politics in South India-The Making of a Mother Tongue. Bloomington and Indianapolis: Indiana University Press.
- Mohanty, B. 2019. “What Swayed the Delhi Voters Towards BJP.” Economic and Political Weekly 54 (32): 27–28.
- Mohanty, B., and J. Mishra. 2015. “Among Factors that Decided One’s Vote, CM Preference was Often the Clincher.” The Indian Express, February 12. Accessed 23 November 2020. https://indianexpress.com/article/india/india-others/among-factors-that-decided-ones-vote-cm-preference-was-often-the-clincher/.
- Neyazi, T. A., A. Kumar, and H. Semetko. 2016. “Campaigns, Digital Media, and Mobilization in India.” The International Journal of Press/ Politics 21 (3): 2.
- Outlookindia.com. 2019. “In Preparation for Delhi Polls, Kejriwal to Launch of AK App to Connect with Party Workers.” Outlookindia.com, October 15. https://www.outlookindia.com/newsscroll/in-preparation-for-delhi-polls-kejriwal-to-launch-of-ak-app-to-connect-with-party-workers/1641319.
- Parvatiyar, D. 2015. “Social Media Face of 2015 Delhi Election.” Maps of India, February 1. Accessed 16 April 2018. https://www.mapsofindia.com/my-india/politics/social-media-face-of-2015-delhi-election.
- Perera, A. 2015. “Delhi Exit Polls 2015: It’s Unanimous, All Polls Say AAP has Overcome Modi Wave.” February 7. Accessed 9 April 2018. https://www.firstpost.com/politics/delhi-exit-polls-2015-its-unanimous-all-polls-say-aap-has-overcome-modi-wave-2085727.html.
- Peterson, H. E. 2020. “Modi’s Party Concedes Defeat in Delhi After Polarizing Campaign.” theguardian.com, February 11. Accessed 9 June 2020. https://www.theguardian.com/world/2020/feb/11/india-modi-ruling-party-poised-to-lose-delhi-election-after-polarising-campaign.
- Richards, B. 2004. “The Emotional Deficit in Political Communication.” Political Communication 21 (3): 339–352.
- Roy, S. 2014. “Being the Change - The Aam Aadmi Party and the Politics of the Extraordinary in Indian Democracy.” Economic and Political Weekly 49 (15): 45–54.
- Satia, V., E. Sharma, and N. Jain. 2020. “The Ultimate Marketing Analysis of Delhi Election Campaigns 2020.” kraftshala.com. Accessed 7 July 2020. https://kraftshala.com/the-ultimate-marketing-analysis-of-delhi-elections-campaigns-2020/.
- Shukla, S. P. 2013. “Myopia, Distortions and Blind Spots in the Vision Document of AAP.” Economic and Political Weekly 48 (7): 17–18.
- Sikdar, S. 2014. “AAP launches Delhi Dialogue.” The Hindu, November 12. Accessed 9 April 2018.http://www.thehindu.com/news/national/aap-to-launch-delhi-dialogue-campaign/article6590889.ece.
- Singh, R. 2019. “The Diminishing Middle- How Modi is restructuring the BJP.” The Caravan, June 30. Accessed 13 September 2021. https://caravanmagazine.in/politics/how-modi-restructuring-bjp.
- Sinha, A. 2013. “Delhi Polls: The Difference the AamAadmi Party Will Make.” The Economic Times, December 4. Accessed 8 April 2018. https://economictimes.indiatimes.com/opinion/et-commentary/delhi-polls-the-difference-the-aam-aadmi-party-will-make/articleshow/26811986.cms.
- Sircar, N. 2020. “The Politics of Vishwas: Political Mobilization in the 2019 National Election.” Contemporary South Asia 28 (2): 178–194.
- Sircar, N., S. N. Roy, and A. Chowdhury. 2020. “BJP Gained in Irregular Colonies, Lost SC Areas.” Hindustan Times, February 12. Accessed 6 June 2020. https://www.hindustantimes.com/assembly-elections/bjp-gained-in-irregular-colonies-lost-sc-areas/story-sDxORRAPLDcQcXjhZs4IAL.html.
- Skoda, U. 2004. “The Politics-Kinship Nexus in India: Sonia Gandhi Versus Sushma Swaraj in the 1999 General Elections.” Contemporary South Asia 13 (3): 273–285.
- Stromback, J. 2007. “Political Marketing and Professionalized Campaigning: A Conceptual Analysis.” Journal of Political Marketing 6 (2): 49–67.
- Tawa Lama-Rewal, S. 2019. “Political Representation in the Discourse and Practices of the “Party of the Common Man” in India.” Politics and Governance 7 (3): 180.
- Tewari, S. 2020. “Delhi Poll War: AAP Teases Cong, BJP with Memes and Spoof Videos on Social Media.” Livemint.com, January 15. Accessed 9 June 2020. https://www.livemint.com/news/india/delhi-poll-war-aap-teases-cong-bjp-with-memes-and-spoof-videos-on-social-media-11579079026462.html.
- Thompson, M., and I. Biddle, eds. 2013. Sound, Music, Affect-Theorizing Sonic Experience. London: Bloomsbury.
- The Times of India. 2015. “Delhi Election 2015: Arvind Kejriwal Apologizes, Promises Not to Quit Again.” The Times of India, February 1. Accessed 21 November 2020. https://timesofindia.indiatimes.com/delhi-elections-2015/top-stories/Delhi-election-2015-Arvind-Kejriwal-apologizes-promises-not-to-quit-again/articleshow/46085033.cms.
- Times of India. 2015. “Delhi Elections 2015: 4 Out of 5 New Opinion Polls Give BJP Majority.” Times of India, February 5. Accessed 9 April 2018. https://timesofindia.indiatimes.com/delhi-elections-2015/top-stories/Delhi-elections-2015-4-out-of-5-new-opinion-polls-give-BJP-majority/articleshow/46126691.cms.
- TimesofIndia.com. 2018. “Arvind Kejriwal’s Apology Spree: 3 Down, 30 More to Go?” TimesofIndia.com, March 19. Accessed 23 November 2020. https://timesofindia.indiatimes.com/india/arvind-kejriwals-apology-spree-3-down-30-more-to-go/articleshow/63368956.cms.
- Tripathy, J. 2017. “The Broom, the Muffler and the Wagon-R: Aam Aadmi Party and the Politics of De-Elitisation.” International Quarterly for Asian Studies 48 (1 and 2): 77–95.
- Vaishnav, M., and J. Hintson. 2019. “The Dawn of India’s Fourth Party System.” Carnegie Endowment for International Peace 1–42.
- Varadarajan, S. 2015. “Kejriwal’s Willingness to Say ‘Sorry’ Has Paid Off.” NDTV.com, November 8. Accessed 21 November 2020. https://www.ndtv.com/opinion/kejriwals-willingness-to-say-sorry-has-paid-off-737889.
- Waghmore, S. 2020. “The Politics of Kejriwalism.” The Hindu, February 26. Accessed 13 April 2021. https://www.thehindu.com/opinion/op-ed/the-politics-of-kejriwalism/article30915243.ece.
- Wring, D. 2005. The Politics of Marketing the Labour Party. Hampshire: Palgrave Macmillan.
- Wyatt, A. 2015. “Arvind Kejriwal's Leadership of the Aam Aadmi Party.” Contemporary South Asia 23 (2): 167–180.