Cultural influences on new product adoption of affluent consumers in India

References

• Aaker , J. L. and Williams , P. 1998 . Empathy versus pride: the influence of emotional appeals across cultures . Journal of Consumer Research , 25 ( 3 ) : 241 – 261 .
   Web of Science ®Google Scholar
• Ajzen , I. and Fishbein , M. 1980 . Understanding attitudes and predicting social behavior , Englewood Cliffs, NJ : Prentice Hall, Inc .
   Google Scholar
• Anderson , J. C. and Gerbing , D. W. 1988 . Structural equation modeling in practice: a review and recommended two-step approach . Psychological Bulletin , 103 ( 3 ) : 411 – 423 .
   Web of Science ®Google Scholar
• Arbuckle , J. L. and Wothke , W. 1999 . AMOS 4.0 user's guide , Chicago : SPSS .
   Google Scholar
• Bagozzi , R. P. and Yi , Y. 1989 . The degree of intention formation as a moderator of the attitude–behavior relationship . Social Psychology Quarterly , 52 ( 4 ) : 266 – 279 .
   Web of Science ®Google Scholar
• Bandyopadhyay , S. 2001 . Competitiveness of foreign products as perceived by consumers in the emerging Indian market . Competitiveness Review , 11 ( 1 ) : 53 – 64 .
   Google Scholar
• Bandyopadhyay , S. and Banerjee , B. 2002 . A country of origin analysis of foreign products by Indian consumers . Journal of International Consumer Marketing , 15 ( 2 ) : 85 – 103 .
   Google Scholar
• Bansal , H. S. and Voyer , P. A. 2000 . Word-of-mouth processes within a services purchase decision context . Journal of Service Research , 3 ( 2 ) : 166 – 177 .
   Google Scholar
• Basu , I. 2005 . “ Indians don't like to cook anymore ” . In The Washington Times 24 March. http://www.washingtontimes.com/upi-breaking/20050324-092524-1421r.htm
   Google Scholar
• Borda , B. 1988 . Food as a medium for preserving culture , London : Prospect Books .
   Google Scholar
• Brackett , L. K. and Carr , B. N. 2001 . Cyberspaces advertising vs. other media: consumers vs. mature student attitudes . Journal of Advertising Research , 41 ( 5 ) : 23 – 32 .
   Web of Science ®Google Scholar
• Bristor , J. M. 1990 . Enhanced explanations of word of mouth communications: the power of relationships . Research in Consumer Behavior , 4 : 51 – 83 .
   Google Scholar
• Brokaw , S. C. and Lakshman , C. 1995 . Cross-cultural consumer research in India: a review and analysis . Journal of International Consumer Marketing , 7 ( 3 ) : 53 – 80 .
   Google Scholar
• Brown , A. 1995 . Organizational culture , London : Pitman .
   Google Scholar
• Choo , H. , Chung , J.-E. and Pysarchik , D. T. 2004 . Antecedents to new food product purchasing behavior among innovator groups in India . European Journal of Marketing , 38 ( 5/6 ) : 608 – 625 .
   Google Scholar
• Darian , J. C. and Tucci , L. 1992 . Convenience oriented food expenditure of working wife families: implications for convenience food manufacturers . Journal of Food Products Marketing , 1 ( 1 ) : 25 – 36 .
   Google Scholar
• Davies , G. and Madran , C. 1999 . Time, food shopping and food preparation: some attitudinal linkages . British Food Journal , 3 : 80 – 88 .
   Google Scholar
• Ennew , C. T. , Banerjee , A. K. and Li , D. 2000 . Managing word of mouth communication: empirical evidence from India . The International Journal of Bank Marketing , 18 ( 2 ) : 75 – 83 .
   Google Scholar
• FICCI food and beverages survey 2004 New Delhi http://www.ficci.com/ficci/surveys/food.pdf
   Google Scholar
• Five key opportunities emerging for Indian food market 2004 India Infoline.com http://www.indiainfoline.com/nevi/fiop.html
   Google Scholar
• Fortin , D. R. and Renton , M. S. 2003 . Consumer acceptance of genetically modified foods in New Zealand . British Food Journal , 105 ( 1/2 ) : 42 – 58 .
   Google Scholar
• Foxall , G. R. 1988 . “ Consumer innovativeness: novelty seeking, creativity and cognitive style ” . In Research in consumer behavior , Edited by: Hirschman , E. C. and Sheth , J. N. 79 – 113 . Greenwich, CT : JAI Press .
   Google Scholar
• Frambach , R. T. and Schillewaert , N. 2002 . Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research . Journal of Business Research , 55 ( 2 ) : 163 – 176 .
   Web of Science ®Google Scholar
• Frewer , L. , Scholderer , J. and Lambert , N. 2003 . Consumer acceptance of functional foods: issues for the future . British Food Journal , 105 : 714 – 731 .
   Google Scholar
• Gatignon , H. and Robertson , T. S. 1985 . A propositionary inventory for new diffusion research . Journal of Consumer Research , 11 ( 4 ) : 849 – 867 .
   Web of Science ®Google Scholar
• Gopal , A. and Srinivasan , R. 2006 . The new Indian consumer . Harvard Business Review , 84 ( 10 ) : 22 – 23 .
   PubMed Web of Science ®Google Scholar
• Government of India 2001 Census of India, Ministry of Home Affairs http://www.censusindia.net
   Google Scholar
• Guss , C. D. 2002 . “ Decision making in individualistic and collectivistic cultures ” . In Online readings in psychology and culture (Unit 4, Chapter 3) , Edited by: Lonner , W. J. , Dinnel , D. L. , Hayes , S. A. and Sattler , D. N. Washington, DC : Center for Cross-Cultural Research, Western Washington University .
   Google Scholar
• Hernandez , J. and Mazzon , J. 2007 . Adoption of internet banking: proposition and implementation of an integrated methodology approach . International Journal of Bank Marketing , 25 ( 2 ) : 72 – 88 .
   Google Scholar
• Hirschman , E. C. 1980 . Innovativeness, novelty seeking and consumer creativity . Journal of Consumer Research , 7 : 283 – 295 .
   Web of Science ®Google Scholar
• Hoffman , D. L. and Novak , T. P. 1996 . Marketing in hypermedia computer-mediated environments: conceptual foundations . Journal of Marketing , 60 : 50 – 68 .
   Web of Science ®Google Scholar
• Hofstede , G. 1980 . Culture's consequences , Beverly Hills, CA : Sage .
   Google Scholar
• Hofstede , G. 1983 . National culture in four dimensions . International Studies of Management and Organization , 13 ( 2 ) : 46 – 74 .
   Google Scholar
• Hofstede , G. 2001 . Culture's consequences: comparing values, behaviors, institutions, and organizations across nations , 2nd edn , Thousand Oaks, CA : Sage .
   Google Scholar
• Holak , S. L. and Lehmann , D. R. 1990 . Purchase intentions and the dimensions of innovation: an exploratory model . Journal of Product Innovation Management , 7 ( 1 ) : 59 – 73 .
   Web of Science ®Google Scholar
• India infoline sector studies 2004 India Infoline.com http://www.indiainfoline.com/fmcg/fopo.html
   Google Scholar
• Jin , Z. , Chansarkar , B. and Kondap , N. M. 2006 . Brand origin in an emerging market: perceptions of Indian consumers . Asia Pacific Journal of Marketing and Logistics , 18 ( 4 ) : 283 – 302 .
   Google Scholar
• Joreskog , K. G. and Sorbom , D. 1996 . LISREL 8: User's reference guide , Chicago : Scientific Software International .
   Google Scholar
• Katz , E. and Lazarsfeld , P. 1955 . The part played by people in the flow of mass communications , New York : Free Press .
   Google Scholar
• Kaur , P. and Singh , R. 2006 . Children in family purchase decision making in India and the West: a review . Academy of Marketing Science Review , 8 : 1 – 30 .
   Google Scholar
• Kaynak , E. 1987 . Cross-cultural food buying behaviour . Food Marketing , 3 ( 3 ) : 34 – 49 .
   Google Scholar
• Kearney , A. T. 2006 . Emerging market priorities for global retailers: the 2006 global retail development index http://www.atkearney.com/shared_res/pdf/GRDI_2006.pdf
   Google Scholar
• Kim , H. W. , Chan , H. C. and Gupta , S. 2007 . Value-based adoption of mobile internet: an empirical investigation . Decision Support Systems , 43 ( 1 ) : 111 – 126 .
   Web of Science ®Google Scholar
• Kinra , N. 2006 . The effect of country-of-origin on foreign brand names in the Indian market . Marketing Intelligence & Planning , 24 ( 1 ) : 15 – 30 .
   Google Scholar
• Kroeber , A. L. and Kluckhohn , C. 1952 . Culture: a critical review of concepts and definitions , Cambridge, MA : Peabody Museum .
   Google Scholar
• Lapinski , M. K. and Rimal , R. N. 2005 . An explication of social norms . Communication Theory , 15 ( 2 ) : 127 – 147 .
   Web of Science ®Google Scholar
• Lee , E. , Lee , J. and Schumann , D. 2002 . The influence of communication source and mode on consumer adoption of technological innovations . The Journal of Consumer Affairs , 36 ( 1 ) : 1 – 27 .
   Web of Science ®Google Scholar
• Ling , S.- S. , Pysarchik , D. T. and Choo , H. 2004 . Adopters of new food products in India . Marketing Intelligence & Planning , 22 ( 4 ) : 371 – 391 .
   Google Scholar
• Mahajan , V. , Muller , E. and Bass , F. M. 1990a . New product diffusion models in marketing: a review and directions for research . Journal of Marketing , 54 : 1 – 26 .
   Web of Science ®Google Scholar
• Mahajan , V. , Muller , E. and Srivastava , R. 1990b . Determination of adopter categories using innovation diffusion models . Journal of Marketing Research , 27 : 37 – 50 .
   Web of Science ®Google Scholar
• Mann , L. , Radford , M. , Burnett , P. , Ford , S. , Bond , M. , Leung , K. , Nakamura , H. , Vaughan , G. and Yang , K.-S. 1998 . Cross-cultural differences in self-reported decision-making style and confidence . International Journal of Psychology , 33 : 325 – 335 .
   Web of Science ®Google Scholar
• Midgley , D. F. and Dowling , G. R. 1978 . Innovativeness: the concept and its measurement . The Journal of Consumer Research , 4 : 229 – 242 .
   Web of Science ®Google Scholar
• Midgley , D. F. and Dowling , G. R. 1993 . A longitudinal study of product from innovation: the interaction between predispositions and social messages . Journal of Consumer Research , 19 : 611 – 625 .
   Web of Science ®Google Scholar
• Nunnally , J. 1978 . Psychometric theory , New York : McGraw-Hill .
   Google Scholar
• O'Donovan , P. and McCarthy , M. 2002 . Irish consumer preference for organic meat . British Food Journal , 104 : 353 – 370 .
   Google Scholar
• Oyserman , D. 1993 . The lens of personhood: viewing the self, others, and conflict in a multicultural society . Journal of Personality and Social Psychology , 65 : 993 – 1009 .
   Web of Science ®Google Scholar
• Oyserman , D. , Coon , H. M. and Kemmelmeier , M. 2002 . Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses . Psychological Bulletin , 128 ( 1 ) : 3 – 72 .
   PubMed Web of Science ®Google Scholar
• Perrien , J. , Dussart , C. and Paul , F. 1985 . Advertisers and the factual content of advertising . Journal of Advertising , 14 ( 1 ) : 30 – 35 .
   Web of Science ®Google Scholar
• Pysarchik , D. , Chung , J.-E. and Plank , L. F. 1999a . Indian market has food for thought . Marketing News , 33 ( 15 ) : 12
   Google Scholar
• Pysarchik , D. , Chung , J.-E. and Plank , L. F. 1999b . Western-style prepared foods blaze trail in Indian market . Marketing News , 33 ( 17 ) : 14
   Google Scholar
• Ratten , V. and Ratten , H. 2007 . Social cognitive theory in technological innovations . European Journal of Innovation Management , 10 ( 1 ) : 90 – 108 .
   Google Scholar
• Rogers , E. M. 2003 . Diffusion of innovations , 5th edn , New York : Free Press .
   Google Scholar
• Rosen , E. 2000 . The anatomy of buzz: how to create word-of-mouth marketing , New York : Doubleday/Currency .
   Google Scholar
• Sandalidou , E. , Baourakis , G. and Siskos , Y. 2002 . Customers' perspectives on the quality of organic olive oil in Greece: a satisfaction evaluation approach . British Food Journal , 104 : 391 – 406 .
   Google Scholar
• Sarin , S. and Kapur , G. M. 1990 . Lessons from new product failures: five case studies . Industrial Marketing Management , 19 ( 4 ) : 301 – 313 .
   Google Scholar
• Shah , N. , CTARA and Venkatesh , K. V. 2004 . “ Opportunities for the food processing industry in India ” . http://www.ircc.iitb.ac.in/∼webadm/update/archives/Issue1_2004/update.pdf
   Google Scholar
• Shivakumar , H. 2006a . “ ‘And-ness’ the key ” . In The Hindu Business Line http://www.thehindubusinessline.com/catalyst/2006/10/26/stories/2006102600020100.htm
   Google Scholar
• Shivakumar , H. 2006b . “ Managing the contradictions ” . In The Hindu Business Line http://www.thehindubusinessline.com/catalyst/2006/11/02/stories/2006110200200300.htm
   Google Scholar
• Sinha , D. and Tripathi , R. C. 1994 . “ Individualism in a collectivist culture: a case of coexistence of opposites ” . In Individualism and collectivism: theory, method and application , Edited by: Kim , U. , Triandis , H. C. , Kagitcibasi , C. , Choi , S. C. and Yoon , G. 123 – 136 . Thousand Oaks, CA : Sage .
   Google Scholar
• Sinha , J. B.P. , Sinha , T. N. , Verma , J. and Sinha , R. B.N. 2001 . Collectivism coexisting with individualism: an Indian scenario . Asian Journal of Social Psychology , 4 : 133 – 145 .
   Web of Science ®Google Scholar
• Sinha , P. K. and Banerjee , A. 2004 . Store choice behaviour in an evolving market . International Journal of Retail & Distribution Management , 32 ( 10 ) : 482 – 494 .
   Google Scholar
• Slyke , C. V. , Belanger , F. and Comunale , C. L. 2004 . Factors influencing the adoption of web-based shopping: the impact of trust . ACM SIGMIS Database , 35 ( 2 ) : 32 – 49 .
   Google Scholar
• Steenkamp , J. E.M. , Hofstede , F. and Wedel , M. 1999 . A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness . Journal of Marketing , 63 : 55 – 69 .
   Web of Science ®Google Scholar
• Talukdar , D. , Sudhir , K. and Ainslie , A. 2002 . Investigating new product diffusion across products and countries . Marketing Science , 21 ( 1 ) : 97 – 116 .
   Web of Science ®Google Scholar
• Tansuhaj , P. , Gentry , J. W. , John , J. , Manzer , L. L. and Cho , B. J. 1991 . A cross-national examination of innovation resistance . International Marketing Review , 8 ( 3 ) : 7 – 20 .
   Google Scholar
• Tarkianinen , A. and Sundqvist , S. 2005 . Subjective norms, attitudes and intentions of Finnish consumers in buying organic food . British Food Journal , 107 ( 11 ) : 808 – 822 .
   Google Scholar
• Teo , H. , Tan , B. and Wei , K. . Innovation diffusion theory as a predictor of adoption intention for financial EDI . Paper presented at the Sixteenth Annual International Conference on Information Systems . Amsterdam.
   Google Scholar
• Tornatzky , L. G. and Klein , K. J. 1982 . Innovation characteristics and innovation adoption implementation: a meta analysis of findings . IEEE Transactions on Engineering Management , 29 : 28 – 45 .
   Web of Science ®Google Scholar
• Triandis , H. C. 1989 . The self and social behavior in differing cultural contexts . Psychological Review , 96 : 506 – 520 .
   Web of Science ®Google Scholar
• Triandis , H. C. 1995 . Individualism and collectivism , Boulder, CO : Westview Press .
   Google Scholar
• Venkatraman , M. P. and Price , L. L. 1990 . Differentiating between cognitive and sensory innovativeness: concepts, measurement, and implications . Journal of Business Research , 20 : 293 – 315 .
   Web of Science ®Google Scholar
• Verhelst , T. 1990 . No life without roots , London : Zed Books .
   Google Scholar
• Yaveroglu , I. S. and Donthu , N. 2002 . Cultural influences on the diffusion of new products . Journal of International Consumer Marketing , 14 ( 4 ) : 49 – 63 .
   Google Scholar
• Yeniyurt , S. and Townsend , J. 2003 . Does culture explain acceptance of new products in a country? An empirical investigation . International Marketing Review , 20 ( 4 ) : 377 – 396 .
   Web of Science ®Google Scholar