2,111
Views
7
CrossRef citations to date
0
Altmetric
Article

Effect of value perceptions on luxury purchase intentions: an Indian market perspective

ORCID Icon &
Pages 414-435 | Received 02 Jun 2017, Accepted 04 Apr 2018, Published online: 30 Jul 2018

References

  • Agarwal. 2016. “Luxury Market to Grow Tenfold: Amitabh Kant.” Accessed August 11, 2016. http://www.livemint.com/Consumer/5bNy9dsaJbL8b8fovvXPiK/Luxury-market-to-grow-tenfold-Amitabh-Kant.html
  • Ajzen, I. and Fishbein, M. 1980. Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice–Hall.
  • Ajzen, I. 2007. “Theory of Planned Behavior”. Accessed January 11, 2016. http://people.umass.edu/aizen/pdf/tpb.measurement.pdf
  • Amatulli, C., and G. Guido. 2011. “Determinants of Purchasing Intention for Fashion Luxury Goods in the Italian Market - A Laddering Approach.” Journal of Fashion Marketing and Management 15 (1): 123–136. doi:10.1108/13612021111112386.
  • Assocham report. 2015. “Indian Consumers Spending May Touch US$ 4.2 Trillion in Next Two Years: Study.” Accessed January 11, 2016. http://www.assocham.org/newsdetail.php?id=4848
  • Atwal, G., and A. Williams. 2009. “Luxury Brand Marketing — The Experience Is Everything.” Journal of Brand Management 16: 338–346. doi:10.1057/bm.2008.48.
  • Babar, K. 2013. “India with 122 Billionaire Ranks 5th in Top 10 Countries for Billionaires: Knight Frank.” Accessed April 11, 2016. http://articles.economictimes.indiatimes.com/2013-03-15/news/37744529_1_knight-frank-india-global-cities-billionaires
  • Babin, B. J., W. R. Darden, and M. Griffin. 1994. “Work And/Or Fun: Measuring Hedonic and Utilitarian Shopping Value.” Journal of Consumer Research 20 (4): 644–656. doi:10.1086/jcr.1994.20.issue-4.
  • Bagozzi, R. P., Y. Yi, and L. W. Phillips. 1991. “Assessing Construct Validity in organizationalResearch.” Administrative Science Quarterly 36 (3): 421–458. doi:10.2307/2393203.
  • Bagwell, L. S., and B. D. Bernheim. 1996. “Veblen Effects in as Theory of Conspicuous Consumption.” The American Economic Review 86 (3): 349–373.
  • Bain & Company. 2016. “The Global Personal Luxury Goods Market in 2016 Will Mirror Last Year Low Single- Digit Real Growth, Even as Geopolitical Turmoil and Luxury Brands’ Emerging Strategies Reshuffle Internal Market Dynamics.” Accessed August 11, 2016. http://www.bain.com/about/press/press-releases/spring-luxury-update-2016.aspx#
  • Berthon, P., L. Pitt, M. Parent, and J.-P. Berthon. 2009. “Aesthetics and Ephemerality: Observing and Preserving the Luxury Brand.” California Management Review 52 (1): 45–66. doi:10.1525/cmr.2009.52.1.45.
  • Bian, Q., and S. Forsythe. 2012. “Purchase Intention for Luxury Brands: A Cross Cultural Comparison.” Journal of Business Research 65: 1443–1451. doi:10.1016/j.jbusres.2011.10.010.
  • Byrne, B. M. 2001. Structural Equation Modeling with AMOS: Basic Concepts, Applications, and Programming. Mahwah, N.J.: Lawrence Erlbaum Associates.
  • Camcastle, C. 2008. “Beccaria’s Luxury of Comfort and Happiness of the Greatest Number.” Utilitas 20 (1): 1–20. doi:10.1017/S0953820807002877.
  • Chadha, R. and Husband, P. 2006. Cult of Luxury Brands: Inside Asia’s Love Affair with Luxury. London, Boston: Nicholas Brealey International.
  • Chandran, Nyshka. 2014. “Forget China,this is the next big luxury market.” CNBC, September 24. https://www.cnbc.com/2014/09/24/forget-china-this-is-asias-new-luxury-market.html
  • Chattalas, M., and P. Shukla. 2015. “Impact of Value Perceptions on Luxury Purchase Intentions: A Developed Market Comparison.” Luxury Research Journal 1 (1): 40–57. doi:10.1504/LRJ.2015.069806.
  • Chaturvedi, A. 2016, Jan 7. “Indian Luxury Market to Cross $18.3 Billion by 2016: ASSOCHAM.” Accessed Feburary 5. http://articles.economictimes.indiatimes.com/2016-01-07/news/69589901_1_luxury-market-luxury-segment-luxury-industry
  • Chaturvedi, A., and R. T. Sharma 2015, Nov 25. “India’s Luxury Brand Market to Be Driven by Tier 2, 3 Cities: Report.” Accessed January 11, 2016. http://economictimes.indiatimes.com/news/economy/indicators/indias-luxury-brand-market-to-be-driven-by-tier-2-3-cities-report/articleshow/49915370.cms
  • Cheah, I., I. Phau, C. Chong, and A. S. Shimul. 2015. “Antecedents and Outcomes of Brand Prominence on Willingness to Buy Luxury Brands.” Journal of Fashion Marketing and Management 19 (4): 402–415. doi:10.1108/JFMM-03-2015-0028.
  • Chevalier, M., and P. Lu. 2010. Luxury China: Market Opportunities and Potential. Singapore: John Wiley & Sons (Asia) Pte.
  • Choi, E., and M. Kim. 2003. “Comparison of Consumers’ Apparel Purchasing Behavior in the Internet Retail, Shopping Mall, and Cable TV Home Shopping.” Clothing Culture Study 11 (6): 808–825.
  • Choo, H., H. Moon, H. Kim, and N. Yoon. 2012. “Luxury Customer Value.” Journal of Fashion Marketing and Management 16 (1): 81–101. doi:10.1108/13612021211203041.
  • Christodoulides, G., N. Michaelidou, and C. H. Li. 2008. “Measuring Perceived Brand Luxury: An Evaluation of the BLI Scale.” Journal of Brand Management 16 (5/6): 395–405.
  • Chung, K., J. E. Yu, W. Kim, and J. Shin. 2016. “The Antecedents and Consequences of Brand Image in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender.” International Journal of U- and E- Service, Science and Technology 9 (2): 175–184. doi:10.14257/ijunesst.2016.9.2.18.
  • Ciomea, R., D. M. Pop, F. M. Bacila, and M. A. Drule. 2012. “Was Luxury Little Researched? an Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, before 2005.” Management and Marketing, Craiova X (2): 325–340.
  • Corneo, G., and O. Jeanne. 1997. “Conspicuous Consumption, Snobbism and Conformism.” Journal of Public Economics 66 (1): 55–71. doi:10.1016/S0047-2727(97)00016-9.
  • De Barnier, V., I. Rodina, and P. Valette-Florence 2006. “Which Luxury Perceptions Affect Most Consumer Purchase Behavior?” A cross-cultural exploratory study in France, the United Kingdom and Russia Proceedings of the International marketing Trends Conference, CD-ROM.
  • Dillon, W. R., and M. Goldstein. 1984. Multivariate Analysis: Methods & Applications. New York, NY: Wiley.
  • Doss, F., and T. Robinson. 2013. “Luxury Perceptions: Luxury Brand Vs Counterfeit for Young US Female Consumers.” Journal of Fashion Marketing and Management 17 (4): 424–439. doi:10.1108/JFMM-03-2013-0028.
  • Dubois, B., and G. Laurent. 1995. “Luxury Possessions and Practices: An Empirical Scale.” European Advances in Consumer Research 2: 69–77.
  • Dubois, B., and C. Paternault. 1995. “Observations: Understanding the World of International Luxury Brands: The “Dream Formula’.” Journal of Advertising Research 35 (A): 69–76.
  • Dubois, B., G. Gilles Laurent, and S. Czellar. 2001. “Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes.” Consumer Research Working Paper No. 736. Jouy-en-Josas,France: HEC.
  • Easley, R.W., Madden, C.S. and Dunn, M.G. 2000. “Conducting Marketing Science: The Role of Replication in the Research Process.” Journal of Business Research, 48: 83–92.
  • Eng, T. Y., and J. Bogaert. 2010. “Psychological and Cultural Insights into Consumption of Luxury Western Brands in India.” Journal of Customer Behavior 9 (1): 55–75. doi:10.1362/147539210X497620.
  • Euromonitor International. 2013. “Global Luxury Goods Sales Exceed US$318 Billion.” Accessed 25 Febuary, 2017. http://www.marketwired.com/press-release/global-luxury-goods-sales-exceed-us318-billion-1838681.htm
  • Fornell, C., and D. F. Larcker. 1981. “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error.” Journal of Marketing Research 18 (1): 39–50. doi:10.2307/3151312.
  • Francis, J., Eccles, M. P., Johnston, M., Walker, A. E., Grimshaw, J. M., Foy, R., Kaner, E. F. S., Smith, L. & Bonetti, D. 2004. Constructing questionnaires based on the theory of planned behaviour: A manual for health services researchers. Newcastle upon Tyne, UK: Centre for Health Services Research, University of Newcastle upon Tyne.
  • Groth, J. C., and S. W. McDaniel. 1993. “The Exclusive Value Principle: The Basis for Prestige Racing.” Journal of Consumer Marketing 10 (1): 10–27.
  • Godey, B., Lagier, J., and Pederzoli, D. 2009. “A measurement scale of “aesthetic style” applied to luxury goods stores.” International Journal of Retail & Distribution Management, 37 (6): 527–537.
  • Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., Singh, R., I. I.Skorobogatykhg ; J.TsuchiyahWeitz, B. 2012. “Brand and country–of–origin effect on consumers’ decision to purchase luxury products.” Journal of Business Research, 65: 1461–1470. I. I.Skorobogatykhg ;J.Tsuchiyah
  • Hair, J., W. Black, B. Babin, and R. Anderson. 2010. Multivariate Data Analysis. 7th ed. Upper Saddle River, NJ, USA: Prentice-Hall.
  • Hair, J. F., Jr., R. E. Anderson, R. L. Tatham, and W. C. Black. 1998. Multivariate Data Analysis. 5th ed. Upper Saddle River, NJ: Prentice Hall.
  • Han, Y. J., J. C. Nunes, and X. Dre` Ze. 2010. “Signaling Status with Luxury Goods: The Role of Brand Prominence.” Journal of Marketing 74: 15–30.
  • Heine, K. 2012. “The Concept of Luxury Brands.” Accessed May 8, 2017. http://upmarkit.com/sites/default/files/content/20130403_Heine_The_Concept_of_Luxury_Brands.pdf
  • Hofstede, G. 2001. Culture’s Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations. Thousand Oaks, CA: Sage Publications.
  • Hofstede, G. and Hofstede, G.J. 2004. Cultures and Organizations: Software for the Mind, London: McGraw-Hill.
  • Hong, J. W., and G. M. Zinkhan. 1995. “Self-Concept and Advertising Effectiveness: The Influence of Congruency, Conspicuousness, and Response Mode.” Psychology and Marketing 12 (1): 53–77.
  • Huang, Y., and S. R. Thiele. 2014. “The Moderating Effect of Cultural Congruence on the Internal Marketing Practice and Employee Satisfaction Relationship: An Empirical Examination of Australian and Taiwanese Born Tourism Employees.” Tourism Management 42: 196–206.
  • Hubbard, R. and Armstrong, J.S. 1994. “Replication and Extensions in Marketing: Rarely Published but Quite Contrary.” International Journal of Research in Marketing, 11: 233–248.
  • Hung, K., A. Chen, N. Peng, C. Hackley, R. A. Tiwsakul, and C. Chou. 2011. “Antecedents of Luxury Brand Purchase Intention.” Journal of Product & Brand Management 20 (6): 457–467.
  • Jain, S. 2016. “Impact of Digitalization on Indian Luxury Market.” Accessed May 20, 2017. http://apps.aima.in/ejournal_new/articlesPDF/Sheetal-Jain.pdf
  • Jain, S., and M. N. Khan. 2017. “Measuring the Impact of Beliefs on Luxury Buying Behavior in an Emerging Market: Empirical Evidence from India.” Journal of Fashion Marketing and Management 21 (3): 341–360.
  • Jain, S., M. N. Khan, and S. Mishra. 2015. “Factors Affecting Luxury Purchase Intention: A Conceptual Framework Based on an Extension of the Theory of Planned Behavior.” South Asian Journal of Management 22 (4): 136-163.
  • Jain, S., M. N. Khan, and S. Mishra. 2017. “Understanding Consumer Behavior regarding Luxury Fashion Goods in India Based on the Theory of Planned Behavior.” Journal of Asia Business Studies 11 (1): 4-21
  • Jain, V., S. Roy, and A. Ranchhod. 2015. “Conceptualizing Luxury Buying Behavior: The Indian Perspective.” The Journal of Product and Brand Management 24 (3): 211–288.
  • Jain, V., R. Vasta, and K. Jagani. 2014. “Exploring Generation Z’s Purchase Behavior Towards Luxury Apparel: A Conceptual Framework.” Romanian Journal of Marketing 2: 18–29.
  • Jöreskog, K. G., and D. Sörbom. 1996. LISREL 8 User’s Reference Guide. Uppsala, Sweden: Scientific Software International.
  • Kapferer, J.-N. 1997. “Managing luxury brands.” Journal of Brand Management, 4 (4): 251–260.
  • Kapferer, J.-N. &., and V. Bastien. 2009. “The Specificity of Luxury Management: Turning Marketing Upside Down.” The Journal of Brand Management 16 (5–9): 311–322.
  • Kapferer, J.-N. T. 2012. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. Kogan Page.
  • Kastanakis, M.N., and Balabanis, G. 2012. “Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior.” Journal of Business Research, 65: 1399–1407.
  • Kim, M., Kim, S., & Lee, Y (2010). “The effect of distribution channel diversification of foreign luxury fashion brand on consumers’ brand value and loyalty in Korean market.” Journal of Retailing and Consumer Services, 17 (4): 286–293.
  • Kim., H., and E. Karpova. 2010. “Consumer Attitudes toward Fashion Counterfeits: Application of the Theory of Planned Behavior.” Clothing & Textiles Research Journal 28 (2): 79–94.
  • Kotak Wealth Management report. 2016. “Top of the Pyramid India.” Accessed 25 April, 2017. http://wealthmanagement.kotak.com/topindia/reports/introduction.html
  • Kottak, C. P. 1990. Prime Time Society. Vol. (1990. CA: Wadsworth.
  • Li, G., G. Li, and Z. Kambele. 2012. “Luxury Fashion Brand Consumers in China: Perceived Value, Fashion Lifestyle, and Willingness to Pay.” Journal of Business Research 65 (10): 1516–1522.
  • Li, J. J., and C. Su. 2007. “How Face Influences Consumption: A Comparative Study of American and Chinese Consumers.” International Journal of Marketing Research 49 (2): 237–256.
  • Li, N. 2014. “The Antecedents and Consequences of Brand Commitment Towards Luxury Brand Buying Behavior: A Study of Mainland China.” Doctoral thesis. University of Northumbria.
  • Ling, G. 2009. “Understanding Consumer Purchasing Behavior regarding Luxury Fashion Related Goods in China.” Accessed January 11, 2016. http://repository.lib.polyu.edu.hk/jspui/bitstream/10397/3954/2/b23216323_ir.pdf
  • MacCallum, R. C., M. W. Browne, and H. M. Sugawara. 1996. “Power Analysis and Determination of Sample Size for Covariance Structure Modeling.” Psychological Methods 1 (2): 130–149.
  • Madden, M. J., P. S. Ellen, and I. Ajzen. 1992. “A Comparison of the Theory of Planned Behavioral and the Theory of Reasoned Action.” Personality and Social Psychology Bulletin 18 (1): 3–9.
  • Mathwick, C., N. Malhotra, and E. Rigdon. 2001. “Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment.” Journal of Retailing 77: 39–56.
  • Meyers-Levy, J., and B. Sternthal. 1991. “Gender Differences in the Use of Message Cues and Judgments.” Journal of Marketing Research 28 (2): 84–96.
  • Netemeyer, R. G., B. Krishnan, C. Pullig, G. P. Wang, M. Yagci, D. Dean, R. Joe., and F. Wirth. 2004. “Developing and Validating Measures of Facets of Customer-Based Brandequity.” Journal of Business Research 57 (2): 209–224.
  • Nueno, J. L., and J. A. Quelch. 1998. “The Mass Marketing of Luxury.” Business Horizons 41 (6): 61–68.
  • O’Cass, A., and H. Frost. 2002. “Status Brands: Examining the Effects of Non-Product-Related Brand Associations on Status and Conspicuous Consumption.” The Journal of Product & Brand Management 11 (2): 67–88.
  • O’cass, A., and H. McEwen. 2004. “Exploring Consumer Status and Conspicuous Consumption.” Journal of Consumer Behavior 4 (1): 25–39.
  • Okonkwo, U. 2007. Luxury Fashion Branding. Basingstoke: Palgrave Macmillan.
  • Park, H. J., N. J. Rabolt, and K. S. Jeon. 2007. “Purchasing Global Luxury Brands among Young Korean Consumers.” Journal of Fashion Marketing and Management 12 (2): 244–259.
  • Phau, I., and Y. S. Leng. 2008. “Attitudes toward Domestic and Foreign Luxury Brand Apparel: A Comparison between Status and Non Status Seeking Teenagers.” Journal of Fashion Marketing and Management 12 (1): 68–89.
  • Phau, I., and G. Prendergast. 2000. “Consuming Luxury Brands: The Relevance of the ‘Rarity Principle’.” Journal of Brand Management 8 (2): 122–138.
  • Pileliene, L. 2012. “Marketing Luxury: Neuro Insight.” Management Theory and Studies for Rural Business and Infrastructure Development 34 (5): 148–153.
  • Piron, F. 2000. “Consumers’ Perceptions of the Country-Of-Origin Effect on Purchasing Intentions of (In)Conspicuous Products.” Journal of Consumer Marketing 17 (4): 308–321.
  • Prendergast, G., and C. Wong. 2003. “Parental Influence on the Purchase of Luxury Brands of Infant Apparel: An Exploratory Study in Hong Kong.” Journal of Consumer Marketing 20 (2): 157–169.
  • Sanyal, S.N., Datta, S.K. and Banerjee, A.K. 2014. “Attitude of Indian consumers towards luxury brand purchase: an application of ‘attitude scale to luxury items.” Journal of Consumer Marketing 20 (2): 157–169.
  • Sanyal, S.N., Datta, S.K. and Banerjee, A.K. 2014. “Attitude of Indian consumers towards luxury brand purchase: an application of ‘attitude scale to luxury items.” International Journal Indian Culture and Business Management, 9 (3): 316–339.
  • Schultz, D., and V. Jain. 2013. “The Young and the Upwardly Mobile: Luxury Marketing in India.” Marketing News. 26–27 (American Marketing Association).
  • Schutte, H., and D. Ciarlante. 1998. Consumer Behavior in Asia. UK: Basingstoke Palgrave Macmillan.
  • Shukla, P. 2010. “Status Consumption in Cross-National Context: Socio-Psychological, Brand and Situational Antecedents.” International Marketing Review 27: 108–129.
  • Shukla, P. 2011. “Impact of Interpersonal Influences, Brand Origin and Brand Image on Luxury Purchase Intentions: Measuring Interfunctional Interactions and a Cross-National Comparison.” Journal of World Business 46: 242–252.
  • Shukla, P. 2012. “Influence of Value Perceptions on Luxury Purchase Intentions in Developed and Emerging Markets.” International Marketing Review 29 (6): 574–596.
  • Shukla, P., and K. Purani. 2012. “Comparing the Importance of Luxury Value Perceptions in Cross-National Contexts.” Journal of Business Research 65 (10): 1417–1424.
  • Singhi, A., N. Jain, and K. Sanghi 2017, Mar. “The New Indian: The Many Facets of a Changing Consumer.” Accessed 20 May, 2017. https://www.bcg.com/en-in/publications/2017/marketing-sales-globalization-new-indian-changing-consumer.aspx
  • Smith, J. B., and M. Colgate. 2007. “Customer Value Creation: A Practical Framework.” Journal of Marketing Theory and Practice 15 (1): 7–23.
  • Som, A. 2011. “Logic of Luxury in Emerging Markets.” Vikalpa 36 (Jan- Mar): 1.
  • Souiden, N., B. M’Saad, and F. Pons. 2011. “A Cross-Cultural Analysis of Consumers’ Conspicuous Consumption of Branded Fashion Accessories.” Journal of International Consumer Marketing 23 (5): 329–343.
  • Spangenberg, E. R., S. E. Crowley, and P. W. Henderson. 1997. “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behavior?” Journal of Marketing 60: 67–80.
  • Stokburger-Sauer & Teichmann. 2011. “Is Luxury Just a Female Thing? the Role of Gender in Luxury Brand Consumption.” Journal of Business Research 66: 889–896.
  • Sun, Y., K. H. Lin, C. H. Jiang, J. Z. Peng, and X. Chen. 2010. ““Do Males and Females Think in the Same Way?”, an Empirical Investigation on the Gender Differences in Web Advertising Evaluation.” Computers in Human Behavior 26 (6): 1614–1624.
  • Tak, P., and A. Pareek. 2016. “Consumer Attitude Towards Luxury Brands: An Empirical Study.” The IUP Journal of Brand Management 8 (1): 7–19.
  • Tian, K., T. Bearden, O. William, and G. L. Hunter. 2001. “Consumers’ Need for Uniqueness: Scale Development and Validation.” The Journal of Consumer Research 28 (1): 50–66.
  • Truong, Y., G. Simmons, R. McColl, and P. J. Kitchen. 2008. “Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands.” Journal of Strategic Marketing 16 (3): 189–203.
  • Tsai, S. 2005. “Impact of Personal Orientation on Luxury-Brand Purchase Value.” International Journal of Market Research 47 (4): 429–454.
  • Tynan, C., S. Mckechnie, and C. Chhuon. 2009. “Co-Creating Value for Luxury Brands.” Journal of Business Research 63 (11): 1156–1163.
  • Veblen, T. B. 1899. The Theory of the Leisure Class. Boston, MA: Houghton Mifflin.
  • Verhallen, T. M., and H. S. Robben. 1994. “Scarcity and Preference: An Experiment on Unavailability and Product Evaluation.” Journal of Economic Psychology 15: 315–331.
  • Vickers, J. S., and Renand, F. 2003. “The marketing of luxury goods: an exploratory study—three conceptual dimensions.” Marketing Review, 3: 459–478.
  • Vigneron, F., and L. W. Johnson. 1999. “A Review and A Conceptual Framework of Prestige- Seeking Consumer Behavior.” Academy of Marketing Science Review 9 (1): 1–14.
  • Vigneron, F., and L. W. Johnson. 2004. “Measuring Perceptions of Brand Luxury.” Journal of Brand Management 11 (6): 484–506.
  • Walker, R. 2016. “Goods Industry in 2016-25 Predictions for the Luxury.” Accessed 25 January 2017. http://blog.euromonitor.com/2016/01/25-predictions-luxury-goods-industry-2016.html
  • Walley, K., P. Custance, P. Copley, and S. Perry. 2013. “The Key Dimensions of Luxury from a UK Consumers’ Perspective.” Marketing Intelligence & Planning 31 (7): 823–837.
  • Wiedmann, K. P., N. Hennigs, and A. Siebels. 2009. “Value-Based Segmentation of Luxury Consumption Behavior.” Psychology and Marketing 26 (7): 625–651.
  • Wiedmann, K.-P., N. Hennigs, and A. Siebels. 2007. “Measuring Consumers’ Luxury Value Perception: A Cross-Cultural Framework.” Academy of Marketing Science Review 11: 1–21.
  • Wong, N. Y., and A. C. Ahuvia. 1998. “Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies.” Psychology & Marketing 15 (5): 423–441.
  • Zaichkowsky, J. L. 1985. “Measuring the Involvement Construct.” Journal of Consumer Research 12: 341–352.
  • Zhan, L., and Y. He. 2012. “Understanding Luxury Consumption in China: Consumer Perceptions of Best-Known Brands.” Journal of Business Research 65: 1452–1460.
  • Zhang, B., and J. H. Kim. 2013. “Luxury Fashion Consumption in China: Factors Affecting Attitude and Purchase Intent.” Journal of Retailing and Consumer Services 20: 68–79.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.