59
Views
25
CrossRef citations to date
0
Altmetric
Original Articles

New products: manufacturers' versus retailers' decision criteria

Pages 149-174 | Published online: 28 Jul 2006

References

  • Abrams , J. 1974 . Why New Products Fail? . Advertising Age , 45 April : 51 – 52 .
  • Angelus , T. L. 1969 . Why Do Most New Products Fail? . Advertising Age , 40 March : 85 – 86 .
  • Ansoff , H. L. 1957 . Strategics for Diversification . Harvard Business Review , September-October : 113 – 124 .
  • Bauer , H. H. 1980 . Die Entscheidung des Handels íber die Aufnahme neuer Produkle , Berlin : Duncker & Humblot .
  • Booz , Allen & Hamilton . 1968 . “ A Program for New Product Evolution ” . In Corporate Strategy and Product Innovation , Edited by: Rothberg , R. R. NY : The Free Press . 1976
  • Booz , Allen & Hamilton . 1982 . New Products Management for the 1980s , Booz, , NY : Allen & Hamilton .
  • Crawford , C. M . 1977 . Marketing Research and the New Product Failure Rate . Journal of Marketing , 41 April : 51 – 61 .
  • Davidson , J. H. 1976 . Why Most New Consumer Brands Fail . Harvard Business Review , 54 March-April : 117 – 121 .
  • Davidson , J. H. 1987 . Offensive Marketing , Aldershot : Gower .
  • Freeman , C. 1974 . The Economics of Industrial Innovation , Baltimore : Penguin .
  • Hopkins , D. S. and Bailey , E. L. 1971 . New Product Pressures . The Conference Board Research , 8 June : 16 – 24 .
  • Kalish , S. and Lilien , G. L. 1986 . “ Applications of Innovation Diffusion Models in Marketing ” . In Innovation Diffusion Models of New Product Acceptance , Edited by: Mahajan , V. and Wind , Y. Mass : Ballinger . 1986
  • Kotler , P. 1984 . Marketing Management , NJ : Prentice-Hall .
  • Krausher , P. 1985 . Practical Business Development , Holt : Rinehart & Winston .
  • Lancaster , K.J. 1979 . Variety, Equity, and Efficiency , New York : Columbia University Press .
  • Link , P. L. l987 . Keys to New Product Success and Failure . Industrial Marketing Management , : 109 – 118 .
  • Modell, J. (1980) ‘Where Do Successful New Brands Come From?’, mimeograph.
  • Narasimham , C. and Sen , S. K. 1983 . New Product Models for Test Market Data . Journal of Marketing , 47 Winter : 11 – 24 .
  • Nielsen Marketing Service . 1979 . New Product Success Ratios . The Nielsen Researcher , : 2 – 9 .
  • Nilsson , J. and Höst , V. 1987 . Reseller Assortment Decision Criteria , Greenwich, , Conn : JAI Press . Research in Marketing, supplement 3
  • Parker , J. E. S. 1978 . The Economics of Innovation Longman, , NY
  • Pellegrini , L. 1989 . “ Consumers’ behaviour and producer-distributor relationships in convenience goods markets ” . In Retail and Marketing Channels , Edited by: Pellegrini , L. and Reddy , S. K. London : Routledge .
  • Porter , M. E. 1985 . Competitive Advantage , NY : The Free Press .
  • Progressive Grocer . 1987 . New Item Special Report . Progressive Grocer , December : 21 – 39 .
  • Ramsey , B. 1982 . The New Product Dilemma . Nielsen Marketing Trends , January : 2 – 9 .
  • Schmalensee , R. 1978 . Entry Deterrence in the Ready-to-eat Breakfast Cereal Industry . The Bell Journal of Economics , Autumn : 305 – 327 .
  • Steiner , R. 1984 . “ Basic Relationships in Consumer Goods Industries ” . In Research in Marketing , Edited by: Sheth , J. N. Vol. 7 , 165 – 208 . Greenwich, , Conn : JAI Press .
  • Urban , G. L. and Hauser , J. R. 1980 . Design and Marketing of New Products , NJ : Prentice-Hall .
  • von Hippel , E. 1977 . Successful Industrial Products from Consumers . Journal of Marketing , 42 January : 39 – 49 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.