82
Views
4
CrossRef citations to date
0
Altmetric
Original Articles

Optimization models for assessing marketing efficiency in multi-branch organizations

Pages 415-443 | Published online: 15 Apr 2011

REFERENCES

  • Achabal, D., Heineke, J. and Mein tyre, S. (1985) 'Productivity measurement and the output of retailing', Journal of Retailing, 61: 83-8.
  • Athanassopoulos, A. (1995) 'Developing performance improvement decision aid systems in retailing organizations using data envelopment analysis', Journal of Productivity Analysis, 6(2): 153-70.
  • Athanassopoulos, A.D. (1998) 'Multivariate and frontier analysis tor assessing the market and cost efficiency of large scale hank branch networks', Journal of Money and Credit Banking, 30: 172-91.
  • Athanassopoulos, A. and Thanassoulis, E. (1995a) 'Assessing the marginal impacts of investments in the performance of organisational units', International Journal of Production Economics, 39: 149-64. '
  • Athanassopoulos, A. and Thanassoulis, E. (1995b) 'Separating market efficiency from profitability and its implications for planning', Journal of Operational Research Society, 46(1): 20-35.
  • Banker, R. (1984) 'Estimating most productive scale size using data envelopment analysis', European Journal of Operations Research, 17: 35-44.
  • Banker, J. and Kemerer, C. (1989) 'Scale economies in new software development', IEE Transactions on Software Engineering, 15(10): 1199-205.
  • Banker, R. and Morey, R. (1986) 'Efficiency analysis for exogenousy fixed inputs and outputs', Operations Research, 34: 513-21.
  • Banker, R. and Morey, R. (1993) 'Integrated system design and operational decisions for service sector outlets', Journal of Operations Management, 11: 81-98.
  • Banker, R. and Thrall, R. (1992) 'Estimation of returns to scale using Data Envelopment Analysis', European Journal of Operations Research, 62: 74-84.
  • Berger, A., Lausner, J. and Mingo, J. (1997) 'The efficiency of bank branches', Journal Monetary Economics, 40: 1-18.
  • Berne, C , Mugica, J. and Yague, J. (1995) 'Productivity analysis in retailing', The Second International Research Workshop on Service Productivity, Stockholm University, Sweden.
  • Boufounou, V. (1995) 'Evaluating bank branch location and performance: a case study', European Journal of Operational Research, 87: 389-402.
  • Charnes A., Clark, C , Cooper, W. and Golany, G. (1985a) 'A developmental study of data envelopment analysis in measuring the efficiency of maintenance units in the US air forces', Annals of Operations Research, 2: 95-112.
  • Charnes, A., Cooper, W., Learner, D. and Philips, F. (1985b) 'Management science and marketing management', Journal of Marketing, 49: 93-105.
  • Charnes A., Cooper, W. and Rhodes, E. (1978), Measuring the efficiency of decision making units', European Journal of Operations Research, 2: 429-14.
  • Charnes A., Cooper, W. and Rhodes, E. (1981) 'Evaluating program and managerial efficiency: an application of data envelopment analysis to program follow through', Management Science, 27: 668-97.
  • Charnes, A., Cooper, W., Golany, B., Learner, D., Philips, F. and Rousseau, J. (1995) 'A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry', in Charnes, A., Cooper, W., Lewin, A. and Seiford, L. (cds) New Management Application of Data Envelopment Analysis, Kingston upon Thames: Kluwer, 250-87.
  • Clawson, J. (1974) 'Fitting branch locations, performance standards and marketing strategies to local conditions', Journal of Marketing 38: 8-14.
  • Davies, R. (1973) 'Evaluation of retail store attributes and sales performance', European Journal of Marketing, 7: 89-102.
  • Doutt, J. (1984) 'Comparative productivity performance in fast-food retail distribution', Journal of Retailing 60: 98-106.
  • Doyle, P., Fenwick, I. and Savage, G. (1979) 'Management planning and control in multi-branch banking', Journal of the Operational Research Society, 30: 105-111.
  • Fried, H., Lovell, K. and Schmidt, S. (1993) The Measurement of Productive Efficiency: Techniques and Applications, New York: Oxford University Press.
  • Ghosh, A. and McLafferty, S. (1982) 'Locating stores in uncertain environments: a scenario planning approach', Journal of Retailing, 58: 5-22.
  • Ghosh, A. and McLafferty, S. (1987), Location Strategies for Retail and Service Firms, Lexington, MA: Lexington Books.
  • Golany, B. and Roll, B. (1993) 'Some extensions of techniques to handle non-discretionary factors in data envelopment analysis', Journal of Productivity Analysis, 4: 419-32.
  • Golany; B., Learner, D., Philips, F. and Rousseau, J. (1990) 'Managing service productivity: the data envelopment analysis perspective', Computers Environment, and Urban Systems, 14: 89-102.
  • Gronroos, C. (1990), Service Management and Marketing. Managing the Moments of Truth in Service Competition, Lexington, MA: Lexington Books.
  • Horsky, D. and Nelson, P. (1997) 'Evaluation of salesforce size and productivity through efficient frontier benchmarking', Marketing Science, 15(4): 301-20.
  • Ingene, C. (1982) 'Productivity in retailing', Journal of Marketing, 46: 75-90.
  • Ingene, C. (1984a) 'Structural determinants of market potential', Journal of Retailing, 60(1), 37-64.
  • Ingene, C. (1984b) 'Productivity and functional shifting in spatial retailing: private and social perspectives', Journal of Retailing, 60(3): 15-35.
  • Jondrow, J., Lovell, K., Materov, S. and Schmidt, P. (1982), On the estimation of technical inefficiency in the stochastic frontier production function model', Journal of Econometrics 19(2/3): pp. 233-8.
  • Jones, K. and Mock, D. (1984) 'Evaluating retail trade performance', in Davies, R. and Rogers, D. (eds) Store Location and Store Assessment Research, New York: Wiley, 28-42.
  • Kamakura, W., Ratchford, B. and Argrawal, J. (1988) 'Measuring marketing efficiency and welfare losses', Journal of Consumer Research, 15: 289-302.
  • Lusch, R. and Moon, S. (1984) 'An exploratory analysis of the correlates of labour productivity in retailing', Journal of Retailing, 60: 37-61.
  • Magi, A. (1994) On productivity measurement in retailing', EIASM First International Workshop on Service Productivity, October, Brussels, Belgium.
  • MahajanJ. (1991) 'A data envelopment analysis model for assessing the relative efficiency of the selling function', European Journal of Operational Research, 53: 189-205.
  • Mahajan, V., Sharma, S. and Srinivas, D. (1985) 'An application of portfolio analysis for identifying attractive retail locations', Journal of Retailing, 61: 19-34.
  • Norman, M. and Stoker, B. (1991) Data Envelopment Analysis the Assessment of Performance, London: Wiley.
  • Olsen, L. and Lord, J. (1979) 'Market area characteristics and branch bank performance', Journal of Bank Research, 10: 102-10.
  • Thanassoulis, E. (1993) 'A comparison of regression analysis and data envelopment analysis as alternative methods for performance assessments', Journal of the Operational Research Society, 44(11): 1129-45.
  • Thore, S. (1995) 'Economies of scale in the US computer industry: an empirical investigation using data envelopment analysis', Journal of Evolutionary Economics, 5: 1-18.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.