REFERENCES
- AIM (undated) Look-Alikes -- Look Out!, Brussels: AIM.
- Akehurst, G. (1984) 'Check-out: The analysis of oligopolistic behaviour in the UK retail grocery market', Service Industries Journal, 4(2): 189-242.
- Baden-Fuller; C. W. F. (1984) 'The changing market share of retail brands in the UK grocery trade 1960-1980', in CESCOM-IRM, The Economics of Distribution, Mikn: Franco Angeli, pp. 513-26.
- Balabanis, G. and Craven, S. (1997) 'Consumer confusion from own brand lookalikes: an exploratory investgation', Journal of Marketing Management, 13(4): 299-313.
- Baltes, G., Doyle, P. and Dyson, P. (1997) 'A model of consumer choice for national í private label brands', Journal of the Operational Research Society, 48: 988-95.
- Bentley, S. (1996) 'Copycat row threatens IGD code', Marketing Week, 16 August.
- Bhasin, A., Dickinson, R. and Nandan, S. (1995) 'Retailer brands: a channel perspective -- the United States', Journal of Marketing Channels, 4(4): 17-37.
- Burkinshaw, D. (1996) 'The £903m story behind the big names in daily cereal', The Times, 16 August.
- Burt, S. (1989) 'Trends and management issues in European retailing', International Journal of Retailing, 4(4): 1-97.
- Burt, S. (1992) 'Retail brands in British grocery retailing: a review', Working Paper 9204, Institute for Retail Studies, University of Stirling, Stirling.
- Costley, C.L. and Bracks, M. (1992) 'Selective recall and information use in consumer preferences', Journal of Consumer Research, 18: 464-74.
- Davies, G. (1997) 'Retail brands and the theft of identity', Proceedings of the 9th International Conference on Research in the Distributive Trades, KU Leuven, Leuven, pp. C4.1-C4.7.
- Davies, I. (1995) 'Look-alikes: fair or unfair competition?', Journal of Brand Management, 3(2): 104-20.
- Davies, K., Gilligan, C.T. and Sutton, CJ. (1986) 'The development of own label product strategies in grocery and DIY retailing in the United Kingdom', International Journal of Retailing, 1(1): 6-19.
- Dawson, J.A. and Shaw, S.A. (1989) 'The move to administered vertical marketing systems by British retailers', European Journal of Marketing, 23(7): 42-51
- Dawson, J.A. and Shaw, S.A. (1990) 'The changing character of retailer-supplier relationships', in Fernie, J. (cd.) Retail Distribution Management, London: Kogan Page, pp. 19-39.
- De Chernatonv; L. (1988) 'The fallacy of generics in the UK', Market Intelligence and Planning, 6(2): 36-8.
- De Chernatonv; L. (1989a) 'Marketers' and consumers' concurring perceptions of market structure', European Journal of Marketing, 25(1): 7-16.
- De Chernatom; L. (1989b) 'Branding in an era of retailer dominance', International Journal of Advertising, 8: 245-60.
- De Chernatony; L. (1989c) 'The impact of the changed balance of power from manufacturer to retailer in the UK packaged grocery market', in Pellegrini, L. and Reddy, S.K. (eds) Retail and Marketing Channels, London: Routledge, pp. 258-73.
- De Chernatony; L. (1991) Prospects for Grocery Brands in the Single European Market, London: Coca-Cola Research Group Europe.
- De Chernatonv; L. and McWilliam, G. (1988) 'Clarifying the difference between manufacturers' brands and distributors' brands', Quarterly Review of Marketing, Summer: 1-5.
- Doel, C. (1996) 'Market development and organisational change: the case of the food industry', in Wrigley, N. and Lowe, M. (eds) Retailing, Consumption and Capital, London: Longman, pp. 48-67.
- Drummond, G. (1996) 'Now you see, it now you don't', Supermarkeling, 15 March.
- Euromonitor (1986) The Own Brands Report', London: Euromonitor.
- Eversheds (1996) National Survey of Lookalike Products, London: Eversheds.
- Fernie, J. (ed.) (1990) Retail Distribution Management: A Strategic Guide to Developments and Trends, London: Kogan Page.
- Fitzell, P. (1992) Private Label Marketing in the 1990s: The Evolution of Price Labels into Global Brands, New York: Global Book Productions.
- Foxman, E.R., Berger, P.W. and Cote, J.A. (1992) 'Consumer brand confusion: a conceptual framework', Psychology and Marketing, 19: 101-5.
- Fulop, C. (1983) 'Retailer advertising and retail competition in the UK', International Journal of Advertising, 2(4): 365-76.
- Fulop, C. (1988) 'The role of advertising in the retail marketing mix', International Journal of Advertising, 7: 99-117.
- Goodwill, R. (1982) 'Private label's erratic ascent', Marketing, 10(11): 25-32.
- Hoch, S.J. (1996) 'How should national brands think about private label?', Sloan Management Review, Winter: 89-102.
- Hoch, S.J. and Banerji, S. (1993) 'When do private labels succeed?', Shan Management Review, Summer: 57-67.
- Hollinger, P. (1997) 'Confusion reigns over "lookalikcs" ', Financial Times, 15 March.
- Hughes, A. (1996) 'Retail restructuring and the strategic significance of food retailers' own labels: a UK-USA comparison', Environment & Planning A, 28: 2201-26.
- Institute of Grocery Distribution (1991) Superstore Trading Profiles '91, Watford: IGD.
- Institute of Grocery Distribution (1992) Superstore Trading Profiles '92, Watford: IGD.
- Kapferer, J.N. (1995a) 'Stealing brand equity: measuring perceptual confusion between national brands and "copycat" own label products', Marketing and Research Today, May: 9A-103.
- Kapferer, J.N. (1995b) 'Brand confusion: empirical study of a legal concept', Psychology' and Marketing, 12(6): 551-68.
- Kapferer, J.N. and Theonig, J.C. (1992) 'Les Consommateurs face a la copie: étude sur la confusion des marques crees par l'imitation', Revue Française du Marketing, 136(1): 53-68.
- Laaksonen, H. (1994) Own Brands in Food Retailing across Europe, Oxford: Oxford Reports on Retailing, OXIRM.
- Laaksonen, H. and Reynolds, J. (1994) Own brands in food retailing across Europe', Journal of Brand Management, 2(1): 37-46.
- Leahy, T. (1987) 'Branding -- the retailer's viewpoint', in Murphy, J.M. (ed.) Branding: A Key Marketing Tool, London: Macmillan, pp. 116-24.
- Leahy, T. (1994) 'The emergence of retail brand power', in Stobart, P. (ed.) Brand Power, Basingstoke: Macmillan, pp. 121-36.
- Loken, B., Ross, I. and Hinkle, R.L. (1986) 'Consumer confusion of origin and brand similarity perceptions', Journal of Public Policy and Marketing, 5: 195-211.
- Louviere, J.J., Schroeder, H., Louviere, C.H. and Woodworth, G.G. (1987) 'Do the parameters of choice models depend on differences in stimulus-presentation -- visual versus verbal presentation?', Advances in Consumer Research, 14: 79-82.
- McGoldrick, P. (1984) 'Grocery generics -- an extension of the private label concept', European Journal of Marketing, 18(1): 5-24.
- McGoldrick, P. (1990) Retail Marketing, London: McGraw-Hill.
- McGorry, D. (1997) 'Asda's wings are clipped in Penguin biscuit battle', The Times, 19 March.
- McGrath, M. (1995) The Changing Face of Retailer Brands, Watford: IGD Business Publications.
- McKinnon, A.C. (1986) 'The physical distribution strategies of multiple retailers', International Journal of Retailing, 1(2): 49-63.
- McMaster, D. (1987) 'Own brands and the cookware market', European Journal of Marketing, 21(1): 83-94.
- Martell, D. (1986) 'Own labels: problem child or infant prodigy?', Quarterly Review of Marketing, Summer: 7-12.
- Martenson, R. (1992) The Future of Brands on the European Grocery Market, Gothenburg: Söderberg Research Institute of Commerce, University of Gothenburg.
- Miaoulis, G. and D'Amato, D. (1978) 'Consumer confusion and trademark infringement', Journal of Marketing, 42(3): 48-55.
- Morris, D. (1979) 'The strategy of own brands', European Journal of Marketing, 13(2): 59-78.
- Moss, G. (1995) 'Look-alikes: fact or fiction', Journal of Brand Management, 3(1): 4-6.
- Omar, O. (1994) 'Comparative product testing for own label marketing', International Journal of Retail and Distribution Management, 22(2): 12-17.
- Parker, P. and Kim, N. (1997) 'National brands versus private labels: an empirical study of competition, advertising and collusion', European Management Journal, 15(3): 220-35.
- Quelch, J.A. and Harding, D. (1996) 'Brands versus private labels', Harvard Business Revient, January-February: 99-109.
- Rafiq, M. and Collins, R. (1996) 'Lookalikes and customer confusion in the grocery sector: an exploratory survey', International Journal of Retail Distribution and Consumer Research, 6(4): 329-50.
- Samways, A. (1995) Private label in Europe: prospects and opportunities for FMCG retailers, Financial Times Management Reports, London.
- Schutte, J.F. (1969) 'The semantics of branding', Journal of Marketing, 33(2): 5-11.
- Shaw, S.A., Dawson, J.A. and Blair, L.M.A. (1992) 'The sourcing of retailer brand food products', Journal of Marketing Management, 8(2): 217-46.
- Simmons, M. and Meredith, B. (1984) Own label profile and purpose', Journal of the Marketing Research Society, 26(1): 3-27.
- Sirdeshmukh, D. and Unnava, H.R. (1992) 'The effects of missing information on consumer product evaluation', Advances in Consumer Research, 19: 284-9.
- Snowdon, R. (1996) 'Grand Met blows its top over Asda drink lookalike', The Observer, 8 December.
- Supermarketing (1994a) 'Quarrel over brands v own-label hots up', 22 April: 5.
- Supermarketing (1994b) 'No confusion over own-label', 4 March: 14.
- Uncles, M. (1995) 'Just how different are retail look-alikes from traditional me-toos?', Journal of Brand Management, 2(4): 204-7.
- Wileman, A. and Jary, M. (1997) Retail Power Plays: From Trading to Brand Leadership, Basingstoke: Macmillan.