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Original Articles

The acceptance/rejection of new products in the retail grocery industry: the influence of background elements

Pages 187-202 | Published online: 15 Apr 2011

REFERENCES

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  • Leed, T.W. and German, G. A. (1979) Food Merchandising: Principles and Practices. New York: Lebar-Friedman Books.
  • McGoldrick, P. (1989) Retail Marketing, London: McGraw-Hill.
  • McLaughlin, E. W. and Rao, V.R. (1991) Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers, New York: Quorum Books.
  • Mowen, J.C. and Gaeth, G.J. (1992) 'The evaluation stage in marketing decision making', Journal of the Academy of Marketing Science, 20(2): 177-87.
  • Nilsson, J. (1977) 'Purchasing by Swedish grocery chains', Industrial Marketing Management, 6: 317-28.

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