573
Views
0
CrossRef citations to date
0
Altmetric
Articles

Design demand of souvenirs to improve the brand value of museums

, &
Pages 252-271 | Received 29 May 2022, Accepted 05 Aug 2022, Published online: 10 Aug 2022

References

  • Aaker, D. A. 1996. “Measuring Brand Equity Across Products and Markets.” California Management Review 38 (3): 102–119.
  • Aalst, I., and I. Boogaarts. 2002. “From Museum to Mass Entertainment the Evolution of the Role of Museumsincities.” EuropeanUrban AndRegionalStudies 9 (3): 195–209.
  • Ames, P. J. 2005. “A Challenge to Modern Museum Management: Meshing Mission and Market.” In Ames, P.J. (Ed.), Museum Management, 24–31. Routledge.
  • Bradburne, J. M. 2001. “A new Strategic Approach to the Museum and its Relationship to Society.” Museum Management and Curatorship 19 (1): 75–84.
  • Camarero, C., M. J. Garrido, and E. Vicente. 2010. “Components of art Exhibition Brand Equity for Internal and External Visitors.” Tourism Management 31 (4): 495–504.
  • Decrop, A. 2022. “Tourist Souvenirs.” In Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
  • Dedeoğlu, B. B., M. Van Niekerk, K. G. Küçükergin, M. De Martino, and F. Okumuş. 2020. “Effect of Social Media Sharing on Destination Brand Awareness and Destination Quality.” Journal of Vacation Marketing 26 (1): 33–56.
  • Dobni, D., and G. M. Zinkhan. 1990. In Search of Brand Image: A Foundation Analysis. Provo, UT: ACR North American Advances.
  • Filipova, H. 2018. “Marketing Strategies Regarding the Offer of Souvenirs in Tourism.” Izvestia Journal of the Union of Scientists-Varna. Economic Sciences Series 7 (3): 84–90.
  • Fu, Y., X. Liu, Y. Wang, and R. F. Chao. 2018. “How Experiential Consumption Moderates the Effects of Souvenir Authenticity on Behavioral Intention Through Perceived Value.” Tourism Management 69: 356–367.
  • Griffin, D. 2008. “Advancing Museums.” Museum Management and Curatorship 23 (1): 43–61.
  • Hakala, U., P. Sjöblom, and S. P. Kantola. 2015. “Toponyms as Carriers of Heritage: Implications for Place Branding.” Journal of Product & Brand Management 24 (3): 264–272.
  • Hitchcock, M., and K. Teague (Eds.). 2019. Souvenirs: The Material Cultre of Tourism. New York: Routledge.
  • Hu, B., and H. Yu. 2007. “Segmentation by Craft Selection Criteria and Shopping Involvement.” Tourism Management 28 (4): 1079–1092.
  • Hudson, J. 2007. The Branding of Charities. The Routledge companion to nonprofit marketing, 70-81.
  • ICOM International Council of Museums. 2007. Retrieved Jan 7 2015 from http://archives.icom. museum/definition.html.
  • Kent, T. 2010. “The Role of the Museum Shop in Extending the Visitor Experience.” International Journal of Nonprofit and Voluntary Sector Marketing 15: 67–77.
  • King, B. A. 2015. “Branding, Legitimation and the Power of Museums: The Case of the Louvre Abu Dhabi.” Museum & Society 13 (3)(August): 322–341.
  • King, V. T. 2017. “Identity, Material Culture and Tourism.” South East Asia Research 25 (2): 192–207.
  • Kotler, N. G., P. Kotler, and W. I. Kotler. 2008. Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources. John Wiley & Sons.
  • Li, F. S., and C. Ryan. 2018. “Souvenir Shopping Experiences: A Case Study of Chinese Tourists in North Korea.” Tourism Management 64: 142–153.
  • Lin, L., and P. C. Mao. 2015. “Food for Memories and Culture – A Content Analysis Study of Food Specialties and Souvenirs.” Journal of Hospitality and Tourism Management 22: 19–29.
  • Linstone, H. A., and M. Turoff. 1975. The Delphi Method (pp. 3-12). Reading, MA: Addison-Wesley.
  • Liu, C. R., H. K. Liu, and W. R. Lin. 2015. “Constructing Customer-Based Museums Brand Equity Model: The Mediating Role of Brand Value.” International Journal of Tourism Research 17 (3): 229–238.
  • Masset, J., and A. Decrop. 2021. “Meanings of Tourist Souvenirs: From the Holiday Experience to Everyday Life.” Journal of Travel Research 60 (4): 718–734.
  • Mathews, V. 2010. “Aestheticizing Space: Art, Gentrification and the City.” Geography Compass 4 (6): 660–675.
  • McLean, F. 1995. “Future Directions for Marketing in Museums.” The European Journal of Cultural Policy 1 (2): 355–368.
  • Meitiana, M., M. Setiawan, F. Rohman, and D. W. Irawanto. 2019. “Factors Affecting Souvenir Purchase Behavior: Valuable Insight for Tourism Marketers and Industry.” Journal of Business & Retail Management Research 13 (3).
  • Mohamed, G. A., N. E. Ali, and H. A. Alakhras. 2020. “Enhancing the Competitive Advantage for Tourist Souvenirs in Egypt: A Marketing Approach.” Journal of Sustainable Tourism and Entrepreneurship 2 (1): 15–29.
  • Moscardo, G. 2004. “Shopping as a Destination Attraction: An Empirical Examination of the Role of Shopping in Tourists’ Destination Choice and Experience.” Journal of Vacation Marketing 10 (4): 294–307.
  • Muniz, A. M., and T. C. O’guinn. 2001. “Brand Community.” Journal of Consumer Research 27 (4): 412–432.
  • Padanyi, P. 2007. Operationalizing the Marketing Concept. New York: The Routledge Companion to Nonprofit Marketing, 12.
  • Petrelli, D., M. T. Marshall, S. O’Brien, P. McEntaggart, and I. Gwilt. 2017. “Tangible Data Souvenirs as a Bridge Between a Physical Museum Visit and Online Digital Experience.” Personal and Ubiquitous Computing 21 (2): 281–295.
  • Plaza, B. 2000. “Evaluating the Influence of a Large Cultural Artifact in the Attraction of Tourism.” Urban Affairs Review 36 (2): 264–274.
  • Powell, R., and J. Kokkranikal. 2014. “From History to Reality – Engaging with Visitors in the Imperial War Museum (North).” Museum Management and Curatorship 29 (1): 36–49.
  • Proctor, N. 2010. “Digital: Museum as Platform, Curator as Champion, in the age of Social Media.” Curator: The Museum Journal 53 (1): 35.
  • Rentschler, R., and A. Gilmore. 2002. “Museums: Discovering Services Marketing.” International Journal of Arts Management 5 (1): 62–72.
  • Rentschler, R., and A. Osborne. 2008. Deakin research online. Marketing artertainment: Are museums jumping on the brandwagon. 3Rs, reputation responsibility relevance.
  • Sargeant, A. 2008. “Marketing for Nonprofit Organizations.” In Sargeant, A. (Ed.), The Marketing Book, 564–588. Routledge.
  • Scheff, B. J. 2007. “Arts Marketing Insights.” In Bernstein, J.S. (Ed.), The Dynamics of Building and Retaining Performing Arts Audiences (pp. 209–249). San Francisco: Hoboken.
  • Scott, C. 2000. “Branding: Positioning Museums in the 21 st Century.” International Journal of Arts Management 2 (3): 35–39.
  • Scott, C. 2007. “Branding Museums.” Museum Marketing: Competing in the Global Marketplace, 169–185.
  • Soukhathammavong, B., and E. Park. 2019. “The Authentic Souvenir: What Does it Mean to Souvenir Suppliers in the Heritage Destination?” Tourism Management 72: 105–116.
  • Spaargaren, G. 2011. “Theories of Practices: Agency, Technology, and Culture.” Global Environmental Change 21 (3): 813–822.
  • Squire, V. 2017. “Unauthorised Migration Beyond Structure/Agency?” Acts, Interventions, Effects. Politics 37 (3): 254–272.
  • Srivastava, R. K., T. A. Shervani, and L. Fahey. 1998. “Market-based Assets and Shareholder Value: A Framework for Analysis.” Journal of Marketing 62 (1): 2–18.
  • Sthapit, E., and P. Björk. 2019. “Relative Contributions of Souvenirs on Memorability of a Trip Experience and Revisit Intention: A Study of Visitors to Rovaniemi, Finland.” Scandinavian Journal of Hospitality and Tourism 19 (1): 1–26.
  • Swanson, K. K., and D. J. Timothy. 2012. “Souvenirs: Icons of Meaning, Commercialization and Commoditization.” Tourism Management 33 (3): 489–499.
  • Tong, G. J., and W. Wang. 2011. “The Comprehensive Evaluation of Regional Agricultural Brand Competitiveness Based on Fuzzy Gray Analysis.” In Tong, G and Wang, W (Eds.), Applied Mechanics and Materials (Vol. 44, pp. 3687-3691). China: Trans Tech Publications Ltd.
  • Trabskaia, I., I. Shuliateva, R. Abushena, V. Gordin, and M. Dedova. 2019a. “City Branding and Museum Souvenirs: Towards Improving the St. Petersburg City Brand: Do Museums Sell Souvenirs or do Souvenirs Sell Museums?”. Journal of Place Management and Development 12 (4): 529–544.
  • Trabskaia, I., I. Shuliateva, R. Abushena, V. Gordin, and M. Dedova. 2019b. “City Branding and Museum Souvenirs: Towards Improving the St. Petersburg City Brand: Do Museums Sell Souvenirs or do Souvenirs Sell Museums?”. Journal of Place Management and Development 12 (4): 529–544.
  • Williams, E. 2011. “Branding the art World.” Creative Review October: 52–56.
  • Winzar, H., C. Baumann, and W. Chu. 2018. “Brand Competitiveness: Introducing the Customer-Based Brand Value (CBBV)–Competitiveness Chain.” International Journal of Contemporary Hospitality Management 31: 52–56.
  • Xu, Q., R. J. Jiao, X. Yang, M. Helander, H. M. Khalid, and A. Opperud. 2009. “An Analytical Kano Model for Customer Need Analysis.” Design Studies 30 (1): 87–110.
  • Yuan, X., Y. Xie, S. Li, and Y. Shen. 2021. “When Souvenirs Meet Online Shopping–the Effect of Food Souvenir Types on Online Sales.” International Journal of Tourism Research 24: 58–70.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.