697
Views
4
CrossRef citations to date
0
Altmetric
Keynote Address

Language awareness as a challenge for business

&
Pages 215-234 | Received 27 May 2011, Accepted 25 Oct 2011, Published online: 11 Apr 2012

References

  • Ahrens , R. , Scherer , H. , and Zerfaß , A. , eds. 1995 . Integriertes Kommunikationsmanagement [Integrated communication management] , Frankfurt : Institut für Medienentwicklung und Kommunikation .
  • Ambrose , E. , Marshall , D. , Fynes , B. and Lynch , D. 2008 . Communication media selection in buyer–seller relationships . International Journal of Operations & Production Management, , 28 : 360 – 379 .
  • Badura , B. 1971 . Sprachbarrieren. Zur Soziologie der Kommunikation [Language barriers. Sociology of communications] , Stuttgart : Friedrich Frommann Verlag .
  • Bambacas , M. and Patrickson , M. 2009 . Assessment of communication skills in manager selection: Some evidence from Australia . Journal of Management Development, , 28 : 109 – 120 .
  • Bauer , E. 1989 . Übersetzungsprobleme und Übersetzungsmethoden bei einer multinationalen Marketingforschung [Translation problems and translation methods in multinational market research] . GfK Jahrbuch der Absatz- und Verbrauchsforschung, , 2 : 174 – 205 .
  • Bauer , E. 2002 . Internationale Marketingforschung [International market research] , 3rd ed. , München : Oldenbourg .
  • Beutin , N. 2008 . “ Verfahren zur Messung der Kundenzufriedenheit im Überblick [Survey on customer satisfaction measurement techniques] ” . In Kundenzufriedenheit, Konzepte – Methoden – Erfahrungen , 7th ed. , Edited by: Homburg , C. 212 – 172 . Wiesbaden : Gabler .
  • Brodbeck , F. C. 2001 . Communication and performance in software development projects . European Journal of Work and Organizational Psychology, , 10 : 73 – 94 .
  • Caligiuri , P. , Phillips , J. , Lazarova , M. , Tarique , I. and Biirgi , P. 2001 . The theory of met expectations applied to expatriate adjustment: The role of cross-cultural training . International Journal of Human Resource Management, , 12 : 357 – 372 .
  • Cano , C. R. , Boles , J. S. and Bean , C. J. 2005 . Communication media preferences in business-to-business transactions: An examination of the purchase process . Journal of Personal Selling & Sales Management, , 25 : 283 – 294 .
  • Charles , M. 2007 . Language matters in global communication . Journal of Business Communication, , 44 : 260 – 282 .
  • Charles , M. and Marschan-Piekkari , R. 2002 . Language training for enhanced horizontal communication: A challenge for MNCs . Business Communication Quarterly, , 65 : 9 – 29 .
  • Cheung , Y. H. , Tang , L. M. and Wong , Y. 2009 . The current state of protection of European trademark rights in China . Journal of Euromarketing, , 18 : 169 – 181 .
  • Corbitt , T. 2003 . Intellectual property rights . Management Services, , 47 : 22 – 23 .
  • Daft , R. L. and Lengel , R. H. 1984 . “ Information richness: A new approach to managerial behavior and organizational design ” . In Research in organizational behavior , Edited by: Cummings , L. L. and Staw , B. M. 191 – 233 . Homewood : JAI Press . Vol. 9
  • Daft , R. L. and Lengel , R. H. 1986 . Organizational information requirements, media richness and structural design . Management Science, , 32 : 554 – 572 .
  • Fehling , S. 2009 . Language awareness und bilingualer Unterricht [Language awareness and bilingual education] , Frankfurt : Peter Lang .
  • Fidrmuc , J. and Ginsburgh , V. 2007 . Languages in the European union: The quest for equality and its cost . European Economic Review, , 51 : 1351 – 1369 .
  • Fuchs , N. E. , ed. 2010 . Controlled natural language: CNL workshop 2009, revised papers , Berlin : Springer-Verlag .
  • Geile , A. 2010 . Face-to-Face Kommunikation im Vertrieb von Industriegütern [Face-to-face communication in B-to-B sales] , Wiesbaden : Gabler .
  • Geile , A. 2011 . “ Face-to-Face Kommunikation im internationalen Vertrieb von Industriegütern [Face-to-face communication in international B-to-B sales] ” . In Herausforderungen der internationalen marktorientierten Unternehmensführung , Edited by: Mann , A. 289 – 305 . Wiesbaden : Gabler .
  • Geile , A. and Hünerberg , R. 2009 . “ Persönliche Kommunikation zur Abwanderungsprävention im B-to-B-Geschäft [Personal communication to avoid customer migration] ” . In Kundenabwanderung – Früherkennung, Prävention, Kundenrückgewinnung , Edited by: Link , J. and Seidl , F. 61 – 90 . Wiesbaden : Gabler .
  • Gierl , H. 2000 . Opportunismus in langfristigen Geschäftsbeziehungen [Opportunism in long-term business relations] . Zeitschrift für betriebswirtschaftliche Forschung, , 52 : 107 – 140 .
  • Glaum , M. , Lindemann , J. and Friedrichs , N. 2006 . “ Erfolg von Mergers & Acquisitions – Ergebnisse empirischer Forschung [The success of mergers & acquisitions – Empirical results] ” . In Handbuch mergers & acqusitions , Edited by: Wirtz , B. 288 – 319 . Wiesbaden : Gabler .
  • Grønhaug , K. and Gilly , M. C. 1991 . A transaction cost approach to consumer dissatisfaction and complaint actions . Journal of Economic Psychology, , 12 : 165 – 181 .
  • Grunert , K. 1996 . Automatic and strategic processes in advertising effects . Journal of Marketing, , 60 : 88 – 101 .
  • Gudykunst , W. B. and Hammer , M. R. 1983 . “ Basic training design: Approaches to intercultural training ” . In Handbook of intercultural training: Issues on theory and design , Edited by: Landis , D. and Brislin , R. W. 118 – 154 . New York : Pergamon .
  • Hall , E. T. 1959 . The silent language , New York : Doubleday .
  • Hart , G. , Johnson , M. and Dolbear , C. 2008 . Rabbit: Developing a control natural language for authoring ontologies . Lecture Notes in Computer Science, , 5021/2008 : 348 – 360 .
  • Harvey , M. , Fisher , R. , McPhail , R. and Moeller , M. 2009 . Globalization and its impact on global managers’ decision processes . Human Resource Development International, , 12 : 353 – 370 .
  • Herbig , P. and Gulbro , R. 1997 . External influences in the cross-cultural negotiation process . Industrial Management & Data Systems, , 97 : 158 – 168 .
  • Hollensen , S. 2011 . Global marketing , 5th ed. , Harlow : Prentice Hall .
  • Homburg , C. , ed. 2008 . Kundenzufriedenheit, Konzepte – Methoden – Erfahrungen [Customer satisfaction. Concepts – methods – experiences] , 7th ed. , Wiesbaden : Gabler .
  • Homburg , C. and Klarmann , M. 2008 . “ Die indirekte Wichtigkeitsbestimmung im Rahmen von Kundenzufriedenheitsuntersuchungen: Probleme und Lösungsansätze [Indirect weighting in customer satisfaction measurement: Problems and solutions] ” . In Kundenzufriedenheit, Konzepte – Methoden – Erfahrungen , 7th ed. , Edited by: Homburg , C. 203 – 239 . Wiesbaden : Gabler .
  • Homburg , C. and Krohmer , H. 2003 . Marketingmanagement – Strategie, Instrumente, Umsetzung, Unternehmensführung [Marketing management – Strategy, instruments, implementation, management] , Studienausgabe) , Wiesbaden : Gabler .
  • Homburg , C. , Kuester , S. and Krohmer , H. 2009 . Marketing management: A contemporary perspective , New York : McGraw Hill .
  • Huang , X. , Gattiker , T. F. and Schwarz , J. L. 2008 . Interpersonal trust formation during the supplier selection process: The role of the communication channel . Journal of Supply Chain Management, , 44 : 53 – 75 .
  • Hünerberg , R. 1994 . Internationales marketing [International marketing] , Landsberg/Lech : Verlag Moderne Industrie .
  • Kankaanranta , A. and Planken , B. 2010 . BELF competence as business knowledge of internationally operating business professionals . Journal of Business Communication, , 47 : 380 – 407 .
  • Kivimäki , M. , Länsisalmi , H. , Heikkilä , A. , Lindström , K. , Sipila , K. , Puolimatka , L. and Harisalo , R . 2000 . Communication as a determinant of organizational innovation . R & D Management, , 30 : 33 – 42 .
  • Krapels , R. H. and Davis , B. D. 2003 . Designation of ‘communication skills’ in positioning listing . Business Communication Quarterly, , 66 : 90 – 96 .
  • Kroeber-Riel , W. 1987 . Informationsüberlastung durch Massenmedien und Werbung in Deutschland [Information overload through mass media and advertising in Germany] . Die Betriebswirtschaft, , 47 : 257 – 261 .
  • Kroeber-Riel , W. and Weinberg , P. 2003 . Konsumentenverhalten [Consumer behaviour] , 8th ed. , München : Oldenbourg .
  • Landis , D. , and Brislin , R. W. , eds. 1983 . Handbook of intercultural training: Issues on theory and design , New York : Pergamon .
  • Larson , P. D. and Kulchitzky , J. D. 2000 . The use and impact of communication media in purchasing and supply management . Journal of Supply Chain Management, , 36 : 29 – 39 .
  • Le Hieu , H. and Truong , Q. 2010 . Internationalization and its impact on the standardization/adaptation mode of operations: A study of two Italian firms in Vietnam . Asia Pacific Business Review, , 16 : 239 – 257 .
  • Lee , L. , and Croker , R. 2006 . A contingency model to promote the effectiveness of expatriate training . Industrial Management & Data Systems, , 106 : 1187 – 1205 .
  • Lee , L.-L. and Li , C.-Y. 2008 . The moderating effects of teaching method, learning style and cross-cultural differences on the relationship between expatriate training and training effectiveness . International Journal of Human Resource Management, , 19 : 600 – 619 .
  • Leiter , M. 2009, December 14 . What would John Wanamaker say today Retrieved from: http://blog.nielsen.com/nielsenwire/consumer/what-would-john-wanamaker-say-today
  • Lievens , F. , Harris , M. M. , Keer , E. V. and Bisqueret , C. 2003 . Predicting cross-cultural training performance: The validity of personality, cognitive ability, and dimensions measured by an assessment center and a behaviour description interview . Journal of Applied Psychology, , 88 : 476 – 489 .
  • Link , J. and Seidl , F. 2009 . Kundenabwanderung – Früherkennung, Prävention, Kundenrückgewinnung [Customer migration – Early warning, prevention, customer win-back] , Wiesbaden : Gabler .
  • Louhiala-Salminen , L. and Rogerson-Revell , P. 2010 . Language matters . Journal of Business Communication, , 47 : 91 – 96 .
  • Love , J. H. and Roper , S. 2009 . Organizing innovation: Complementarities between cross-functional teams . Technovation, , 29 : 192 – 203 .
  • Lovelace , K. , Shapiro , D. L. and Weingart , L. R. 2001 . Maximizing cross-functional new product teams’ innovativeness and constraints adherence: A conflict communications perspective . Academy of Management Journal, , 44 : 789 – 793 .
  • Low , G. S. and Mohr , J. J. 2001 . Factors affecting the use of information in the evaluation of marketing communications productivity . Journal of the Academy of Marketing Science, , 29 : 70 – 88 .
  • Ma , R. and Allen , D. 2009 . Recruiting across cultures: A value-based model of recruitment . Human Resource Management Review, , 19 : 334 – 346 .
  • Maloni , M. and Benton , W. 2000 . Power influences in the supply chain . Journal of Business Logistics, , 21 : 49 – 73 .
  • Mann , A. 2004 . Dialogmarketing – Konzeption und empirische Befunde [Dialog marketing] , Wiesbaden : Gabler .
  • Mann , A. , ed. 2011 . Herausforderungen der internationalen marktorientierten Unternehmensführung [Challenges of an international market-oriented management] , Wiesbaden : Gabler .
  • Martilla , J. A. and James , J. C. 1977 . Importance-performance analysis . Journal of Marketing, , 41 : 77 – 79 .
  • Meyskens , M. , Von Glinow , M. A. , Werther , W. B. Jr. and Clarke , L. 2009 . The paradox of international talent: Alternative forms of international assignments . International Journal of Human Resource Management, , 20 : 1439 – 1450 .
  • Moorman , C. , Zaltman , G. and Deshpande , R. 1992 . Relationships between providers and users of marketing research: The dynamics of trust within and between organizations . Journal of Marketing Research, , XXIX : 314 – 328 .
  • Muegge , U. 2009 . Controlled language: Does my company need it? . Tcworld, April, , : 16 – 19 .
  • O’Brien , S. 2003 . Controlling controlled English: An analysis of several controlled languages rule sets. . Retrieved November 15, 2011, from http://www.mt-archive.info/CLT-2003-Obrien.pdf
  • Oliver , R. L. 1997 . Satisfaction: A behavioral perspective on the consumer , New York : McGraw Hill .
  • O’Reilly , C. A. 1982 . Variations in decision makers’ use of information sources: The impact of quality and accessibility of information . Academy of Management Journal, , 25 : 756 – 771 .
  • Osmańczyk , E. J. and Mango , A. 2003 . Encyclopedia of the United Nations and international agreements: G to M , 3rd ed. , Vol. 2 , New York : Routledge .
  • Peltokorpi , V. 2010 . Intercultural communication in foreign subsidiaries: The influence of expatriates’ language and cultural competencies . Scandinavian Journal of Management, , 26 : 176 – 188 .
  • Peters , L. D. and Fletcher , K. P. 2004 . Communication strategies and marketing performance: An application of the Mohr and Nevin framework to intra-organisational cross-functional teams . Journal of Marketing Management, , 20 : 741 – 770 .
  • Pieters , R. , Wedel , M. and Batra , R. 2010 . The stopping power of advertising: Measures and effects of visual complexity . Journal of Marketing, , 74 : 48 – 60 .
  • Puck , J. F. , Kitter , M. G. and Wright , C. 2008 . Does it really work? Re-assessing the impact of pre-departure cross-cultural training on expatriate adjustment . International Journal of Human Resource Management, , 19 : 2182 – 2197 .
  • Puig , F. , Marques , H. and Ghauri , O. N. 2009 . Globalization and its impact on operational decisions . International Journal of Operations & Production Management, , 29 : 692 – 719 .
  • Rockmann , K. W., and Northcraft , G. B. 2008 . To be or not to be trusted: The influence of media richness on defection and deception . Organizational Behaviour and Human Decision Processes, , 107 : 106 – 122 .
  • Rothlauf , J. 2009 . Interkulturelles management [Intercultural management] , 3rd ed. , München : Oldenbourg .
  • Salmon , S. and Joiner , T. 2005 . Toward an understanding communication channel preferences for the receipt of management information . Journal of American Academy of Business, , 7 : 56 – 72 .
  • Scherer , K. R. 1979 . “ Kommunikation [Communication] ” . In Nonverbale Kommunikation: Forschungsberichte zum Interaktionsverhalten , Edited by: Scherer , K. R. and Wallbott , H. G. 14 – 28 . Weinheim/Basel : Beltz .
  • Scherer , K. R. 1982 . Vokale Kommunikation – Nonverbale Aspekte des Sprachverhaltens [Vocal communication – Non-verbal aspects of linguistic behaviour] , Weinheim : Beltz .
  • Scherer , K. R., and Wallbott , H. G. , eds. 1979 . Nonverbale Kommunikation: Forschungsberichte zum Interaktionsverhalten [Non-verbal communication: Research reports on interaction behaviour] , Weinheim/Basel : Beltz .
  • Shannon , C. E. and Weaver , W. 1949 . The mathematical theory of communication , Urbana, IL : University of Illinois .
  • Shannon , C. E. and Weaver , W. 1976 . Mathematische Grundlagen der Informationstheorie [Mathematical foundations of information theory] , München/Wien : Oldenbourg .
  • Shen , J. and Lang , B. 2009 . Cross-cultural training and its impact on expatriate performance in Australian MNEs . Human Resource Development International, , 12 : 371 – 386 .
  • Sparrow , P. R. 2007 . Globalization of HR at function level: Four UK-based case studies of the international recruitment and selection process . International Journal of Human Resource Management, , 18 : 845 – 867 .
  • Steinmann , H. and Zerfaß , A. 1995 . “ Management der integrierten Unternehmenskommunikation – Konzeptionelle Grundlagen und strategische Implikationen [Management of integrated company communication – Conceptual foundations and strategic implications] ” . In Integriertes Kommunikationsmanagement , Edited by: Ahrens , R. , Scherer , H. and Zerfaß , A. 11 – 50 . Frankfurt am Main : Institut für Medienentwicklung und Kommunikation .
  • Suutari , V. and Burch , D. 2001 . The role of on-site training and support in expatriation: Existing and necessary host-company practices . Career Development International, , 6 : 298 – 311 .
  • Svalberg , A. M.-L. 2007 . Language awareness and language learning . Language Teaching, , 40 : 287 – 308 .
  • Svalberg , A. M.-L. 2009 . Engagement with language: Interrogating a construct . Language Awareness, , 18 : 242 – 258 .
  • Thomas , C. A. 2008 . Bridging the gap between theory and practice: Language policy in multilingual organisations . Language Awareness, , 17 : 307 – 325 .
  • Tichy , G. 2001 . What do we know about success and failure of mergers? . Journal of Industry, Competition and Trade, , 1 : 347 – 394 .
  • Treven , S. 2006 . Human resource management in the global environment . Journal of American Academy of Business, , 8 : 120 – 125 .
  • Ulijn , J. M. and Lincke , A. 2004 . The effect of CMC and FTF on negotiation outcomes between R&D and manufacturing partners in the supply chain: An Anglo/Nordic/Latin comparison . International Negotiation, , 9 : 111 – 140 .
  • Usunier , J.-C. and Lee , J. A. 2005 . Marketing across cultures , 4th ed. , Harlow : Pearson .
  • Vaara , E. , Tienari , J. and Piekkari , R. 2005 . Language and the circuits of power in a merging multinational corporation . Journal of Management Studies, , 42 : 595 – 623 .
  • Vickery , S. K. , Droge , C. , Stank , T. P. , Goldsby , T. J. and Markland , R. E. 2004 . The performance implications of media richness in a business-to-business service environment: Direct versus indirect effects . Management Science, , 50 : 1106 – 1119 .
  • Watzlawick , P. , Beavin , J. H. and Jackson , D. D. 1967 . Pragmatics of human communication: A study of interactional patterns, pathologies, and paradoxes , New York : W. W. Norton .
  • Watzlawick , P. , Beavin , J. H. and Jackson , D. D. 2007 . Menschliche Kommunikation [Human communication] , 11th ed. , Bern : Huber .
  • Wyner , A. , Angelov , K. , Barzdins , G. , Damljanovic , D. , Davis , B. , Fuchs , N. and … Sowa , J. 2010 . “ On controlled languages: Properties and prospects ” . In Controlled natural languages: CNL workshop 2009, revised papers , Edited by: Fuchs , N. E. 281 – 289 . Berlin : Springer-Verlag .
  • Yu , C.-M.J. , Guan , J.-L. , Yang , K.-P. and Chiao , Y.-C. 2005 . Developing the skills for international business management: The implications of the management education opportunity grid . Journal of Teaching in International Business, , 16 : 5 – 22 .
  • Zhang , K. H. 2010 . How does globalization affect industrial competitiveness? . Contemporary Economic Policy, , 28 : 505 – 510 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.