Drinking to the nation: Russian television advertising and cultural differentiation

References

• Aleksandrov , F. 2003 . Khroniki rossiiskoi reklamy , Moscow : Gella-Print .
   Google Scholar
• Aleksandrov , F. 2005 . ‘Rossiiskaya reklama kak ukhodyashchaya natura’ . AdMarket , 24 May available at: http://www.creatiff.ru/read/article/1366/, accessed 7 January 2007
   Google Scholar
• Bach , J. P.G. 2002 . ‘“The Taste Remains”: Consumption, (N)ostalgia, and the Production of East Germany’ . Public Culture , 14 ( 3 ) : 545 – 556 .
   Web of Science ®Google Scholar
• Beck , U. 2000 . What is Globalization? , Cambridge : Polity Press .
   Google Scholar
• Beumers , B. 2005 . Pop Culture Russia: Media, Arts, and Lifestyle , Santa Barbara : ABC-Clio .
   Google Scholar
• Borenstein , E. 2005 . “ ‘Public Offerings: MMM and the Marketing of Melodrama’ ” . In Consuming Russia , Edited by: Barker , A. M. 49 – 75 . Durham , NC : Duke University Press .
   Google Scholar
• Caillat , Z. and Mueller , B. 1996 . ‘The Influence of Culture on American and British Advertising: An Exploratory Comparison of Beer Advertising’ . Journal of Advertising Research , 36 ( 3 ) : 77 – 88 .
   Web of Science ®Google Scholar
• Condee , N. and Padunov , V. 1995 . “ ‘The ABC of Russian Consumer Culture’ ” . In Soviet Hieroglyphics: Visual Culture in Late Twentieth-Century Russia , Edited by: Condee , N. 130 – 172 . Bloomington : University of Indiana Press & London, BFI Press .
   Google Scholar
• Dahl , S. ‘Cultural Values in Beer Advertising: A Look at Beer Commercials from the UK, the Netherlands and Germany’ . research paper presented at the Intercultural Research Group . July . University of Luton . available at: www.stephweb.com/capstone/beer.shtml, accessed 9 August 2007
   Google Scholar
• De Mooij , M. 2003 . ‘Convergence and Divergence in Consumer Behavior: Implications for Global Advertising’ . International Journal of Advertising , 22 ( 2 ) : 183 – 202 .
   Google Scholar
• Ellis , F. 1998 . “ ‘The Media as Social Engineer’ ” . Edited by: Kelly , C. and Shepherd , D. 192 – 222 .
   Google Scholar
• Ellis , F. 1999 . From Glasnost to the Internet: Russia's New Infosphere , New York : St Martin's Press .
   Google Scholar
• Kelly , C. 1998 . “ ‘Creating a Consumer: Advertising and Commercialisation’ ” . Edited by: Kelly , C. and Shepherd , D. 223 – 246 .
   Google Scholar
• Kelly C. Shepherd D. Russian Cultural Studies: an Introduction Oxford Oxford University Press 1998
   Google Scholar
• Levinson , A. 1997 . ‘Zametki po sotsiologii i antropologii reklamy i literatury’ . Novoe literaturnoe obozrenie , 22 : 101 – 129 .
   Google Scholar
• Mattelart , A. 1991 . Advertising International: The Privatisation of Public Space , London : Routledge . (translated by Michael Chanan)
   Google Scholar
• Maynard , M. L. 2003 . ‘From Global to Glocal: How Gillette's SensorExcel Accommodates to Japan’ . Keio Communication Review , 25 : 57 – 75 .
   Google Scholar
• Mickiewicz , E. 1988 . Split Signals: Television and Politics in the Soviet Union , Oxford : Oxford University Press .
   Google Scholar
• Mickiewicz , E. 1997 . Changing Channels: Television and the Struggle for Power in Russia , Oxford : Oxford University Press .
   Google Scholar
• Mickiewicz , E. 2001 . ‘Piracy, Policy, and Russia's Emerging Media Market’ . Harvard International Journal of Press/Politics , 6 ( 2 ) : 31 – 50 .
   Web of Science ®Google Scholar
• Mironenko , P. 2006 . ‘“El'dorado” stanet blizhe k Media Markt. Krupneishii v strane prodavets elektroniki “El'dorado” planiruet provesti restailing’ . Biznes , 12 April available at: http://www.b-online.ru/index.shtml, accessed 3 March 2007
   Google Scholar
• Morris , J. 2005 . ‘The Empire Strikes Back: Projections of National Identity in Contemporary Russian Advertising’ . Russian Review , 64 ( 4 ) : 642 – 660 .
   Web of Science ®Google Scholar
• Omelchenko , E. 1993 . Reklama v Rossii , Ekaterinburg : University of Ekaterinburg Press .
   Google Scholar
• Omelchenko , E. and Bliudina , U. 2002 . “ ‘On the Outside Looking In?’ ” . Edited by: Pilkington , H. 21 – 50 .
   Google Scholar
• Pilkington , H. 2002 . Looking West? Cultural Globalisation and Russian Youth Cultures , University Park , PA : Pennsylvania State University Press .
   Google Scholar
• Rivituso , C. 1999 . ‘Russia's Dire Ad Collapse May Get Even Worse This Year’ . Advertising Age International , 11 January
   Google Scholar
• Tkanchuk , S. 2005 . ‘P'yanaya reklama’ . Novye izvestiya , 14 April
   Google Scholar
• Townsend , A. 2006 . ‘Scottish & Newcastle Bubbles at the Prospect of Selling Baltika in Europe’ . The Independent on Sunday , 1 October
   Google Scholar
• Zassoursky , I. 2004 . Reconstructing Russia: Media and Power in Post-Soviet Russia , New York : M. E. Sharpe .
   Google Scholar