1,084
Views
3
CrossRef citations to date
0
Altmetric
Articles

The role of corporates in creating sustainable Olympic legacies

ORCID Icon, , & ORCID Icon
Pages 1827-1844 | Received 09 Mar 2017, Accepted 12 Aug 2018, Published online: 17 Nov 2018

References

  • Altin, K., Redford, N., & Webster, J. (2013). We all make the Games. London: McDonald’s.
  • Auld, C., Cuskelly, G., & Harrington, M. (2009). Managing volunteers to enhance the legacy potential of major events. Oxfordshire: CABI.
  • Bashir, M. (2012). An Olympic legacy for all? London 2012 and social exclusion. London: Personal Best.
  • Basu, K., & Palazzo, G. (2008). Corporate social responsibility: A process model of sensemaking. Academy of Management Review, 33(1), 122–136.
  • Batty, R., Cuskelly, G., & Toohey, K. (2016). Community sport events and CSR sponsorship: Examining the impacts of a public health agenda. Journal of Sport and Social Issues, 40(6), 545–564.
  • Benson, A., Dickson, T., Terwiel, F., & Blackman, D. (2014). Training of Vancouver 2010 volunteers: A legacy opportunity? Contemporary Social Science, 9(2), 210–226.
  • Bhattacharya, C. B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85, 257–272.
  • Brettell, D. (2001). The Sydney volunteers. Olympic Review, 42, 37–43.
  • Carey, M., Mason, D., & Misener, L. (2011). Social responsibility and the competitive bid process for major sporting events. Journal of Sport and Social Issues, 35(3), 246–263.
  • Cashman, R. (2006). The bitter-sweet awakening: The legacy of the Sydney 2000 Olympic Games. Sydney: Walla Walla Press.
  • Cho, J.H., & Bairner, A. (2012). The sociocultural legacy of the 1988 Seoul Olympic Games. Leisure Studies, 31(3), 271–289.
  • Clary, E., & Snyder, M. (1999), The motivations to volunteer theoretical and practical considerations, Current Directions in Psychological Science, 8(5), 156–159.
  • Close Scheinbaum, A., & Lacey, R. (2015). Event social responsibility: A note to improve outcomes for sponsors and events. Journal of Business Research, 68, 1982–1986.
  • Coyne, B., & Coyne, E. (2001). Getting, keeping and caring for unpaid volunteers for professional golf tournament events. Human Resource Development International, 4(2), 199–216.
  • Cunliffe, P. (2012). Sponsoring the games brings gold for Cadbury. Sunday Express, Retrieved from http://www.express.co.uk/finance/city/334333/Sponsoring-the-Games-brings-gold-for-Cadbury.
  • Cresswell, J. (2013). Qualitative inquiry and research design: Choosing among five approaches. Thousand Oaks: Sage.
  • Creswell, J., & Plano Clark, V. (2007). Designing and conducting mixed methods research. Thousand Oaks: Sage.
  • Davis Smith, J. (2016). From games makers to givers. Retrieved from https://justindavissmith.wordpress.com/2016/08/09/from-games-makers-to-givers/
  • DCMS (Department of Culture, Media and Sport). (2007). Our promise for 2012: How the UK will benefit from the Olympic Games and Paralympic Games. Retrieved from https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/77719/Ourpromise2012.pdf
  • DCMS (Department of Culture, Media and Sport). (2008). Before, during and after: Making the most of the London 2012 Games. London: Author.
  • DCMS (Department of Culture, Media and Sport). (2010). Plans for the legacy from the 2012 Olympic and Paralympic Games. London: Author.
  • DCMS (Department of Culture, Media and Sport). (2012). Beyond 2012: The London legacy story. London: Author.
  • Dickson, T., Benson, A., & Blackman, D. (2011). Developing a framework for evaluating Olympic and Paralympic legacies. Journal of Sport & Tourism, 16(4), 285–302.
  • Doherty, A. (2009). The volunteer legacy of a major sport event. Journal of Policy Research in Tourism, Leisure and Events, 1(3), 185–207.
  • Dowling, M., Robinson, L., & Washington, M. (2013). Taking advantage of the London 2012 Olympic Games: Corporate social responsibility through sport partnerships. European Sport Management Quarterly, 13(3), 269–292.
  • Edwards, M. (2016). The Olympic effect: Employee reactions to their employer’s sponsorship of a high-profile global sporting event. Human Resource Management, 55(4), 721–740.
  • Elstad, B. (1996). Volunteer perception of learning and satisfaction in a mega-event: The case of the XVII Olympic Winter Games in Lillehammer. Festival Management and Event Tourism, 4(3–4), 75–83.
  • Experian. (2006). Employment and skills for the 2012 Games: Research and evidence. London: Author.
  • Flyvbjerg, B., & Stewart, A. (2012). Olympic proportions: Cost and cost-overrun at the Olympics 1960-2012 (Said Business School Working Papers). Oxford: University of Oxford.
  • Giannoulakis, C., & Stotlar, D. (2006). Evolution of Olympic sponsorship and its impact on the Olympic movement. In Proceedings of International Symposium for Olympic Research. Lausanne: IOC.
  • GLA (Greater London Authority). (2017). Working with London's business community. GLA. Retrieved from https://www.london.gov.uk/what-we-do/volunteering/working-londons-business-community
  • Haski-Leventhal, D., Meijs, L., & Hustinx, L. (2009). The third-party model: Enhancing volunteering through governments, corporations and educational institutes. Journal of Social Policy, 39(1), 139–158.
  • Holmes, K., Hughes, M., Mair, J., & Carlsen, J. (2015). Events and Sustainability. Abingdon: Routledge.
  • House of Lords Select Committee on Olympic and Paralympic Legacy. (2013). Keeping the flame alive: The Olympic and Paralympic legacy. London: Author.
  • IOC (International Olympic Committee). (1992). Manual for cities bidding for the Olympic Games. Lausanne: Author.
  • IOC (International Olympic Committee). (2001). Sydney 2000 marketing report: Games of the XXVII Olympiad. Lausanne: Author.
  • IOC (International Olympic Committee). (2004). 2012 Candidature procedure and questionnaire: Games of the XXX Olympiad in 2012. Lausanne: Author.
  • IOC (International Olympic Committee). (2005). Report of the IOC Evaluation Commission for the Games of the XXX Olympiad in 2012. Lausanne: Author.
  • IOC (International Olympic Committee). (2007). Olympic charter. Lausanne: Author.
  • IOC (International Olympic Committee). (2012). Olympic legacy. Lausanne: Author.
  • Kim, H.-D. (2013). The 2012 London Olympics: Commercial partners, environmental sustainability, corporate social responsibility and outlining the implications. The International Journal of the History of Sport, 30(18), 2197–2208.
  • King, N. (2004). Using templates in the thematic analysis of text. In C. Cassell & G. Symon (Eds.). Essential guide to qualitative methods in organizational research (pp. 11–22). London: Sage Publications.
  • Kotler, P., & Lee, N. (2004). Corporate social responsibility: Doing the most good for your company and your cause. New Jersey: John Wiley and Sons.
  • Kumar, A. (2012). Volunteer motivation v. sponsorship activation. Retrieved from http://www.athleticscommunity.org/blog/detail/110/
  • Lacey, R., Close, A., & Finney, R. (2010). The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness. Journal of Business Research, 63, 1222–1228.
  • Leopkey, B., & Parent, M. M. (2012). Olympic Games legacy: From general benefits to sustainable long-term legacy. International Journal of the History of Sport, 29(6), 924–943.
  • Leopkey, B. & Parent, M. M. (2017). The governance of Olympic legacy: Process, actors and mechanisms. Leisure Studies, 36(3), 438–451.
  • Lincoln, Y., & Guba, E. (1985). Naturalistic inquiry. Newbury Park: Sage Publications.
  • LOCOG (Organising Committee of the London Olympic and Paralympic Games). (2011). Games Maker workbook. London: Author.
  • LOCOG (Organising Committee of the London Olympic and Paralympic Games). (2012a). Ready, Progress report for the 124th IOC session, London, 21 July. London: Author.
  • LOCOG (Organising Committee of the London Olympic and Paralympic Games). (2012b). London 2012 post-Games sustainability report: A legacy of change. London: Author.
  • LOCOG (Organising Committee of the London Olympic and Paralympic Games). (2012c). London 2012 Olympic and Paralympic Games: The official commemorative book. London: Author.
  • LOCOG (Organising Committee of the London Olympic and Paralympic Games). (2013). London 2012 Olympic Games official report, volume 3. London: Author.
  • London 2012 Ltd. (2004). London 2012 candidate city, candidate file, volume 1. London: Author.
  • McDonald’s (2014). Our journey together. For good. McDonald’s corporate social responsibility & sustainability report 2012-2013. Illinois: Author.
  • Minnaert, L. (2012). An Olympic legacy for all? The non-infrastructural outcomes of the Olympic Games for socially excluded groups (Atlanta 1996–Beijing 2008). Tourism Management, 33(2), 361–370.
  • Musick, M., & Wilson, J. (2007). Volunteers: A social profile. Bloomington: Indiana University Press.
  • Muthuri, J., Matten, D., & Moon, J. (2009). Employee volunteering and social capital: Contributions to corporate social responsibility. British Journal of Management, 20, 75–89.
  • Nakamura, H., & Suzuki, N. (2017). Reinterpreting Olympic legacies: the emergent process of long-term post-event strategic planning of Hakuba after the 1998 Nagano Winter Games. International Journal of Sport Policy and Politics, 9(2), 311–329.
  • Nichols, G. (2012). Volunteering for the Games. In V. Girginov & B. Majumdar (Eds.), Handbook of the London 2012 Olympic and paralympic games (pp. 215–224). London: Taylor and Francis.
  • Nichols, G., & Ralston, R. (2011). Social inclusion through volunteering: The legacy potential of the 2012 Olympic Games. Sociology, 45(5), 900–914.
  • Noy, C. (2008). Sampling knowledge: The hermeneutics of snowball sampling in qualitative research. International Journal of Social Research Methodology, 11(4), 327–344.
  • Plewa, C., Carrillat, F. A., Mazodier, M., & Quester, P. G. (2016). Which sport sponsorships most impact sponsor CSR image? European Journal of Marketing, 50(5/6), 796–815.
  • Plewa, C., Conduit, J., Quester, P., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: A consumer perspective. Journal of Business Ethics, 127, 643–659.
  • Plewa, C., & Quester, P. (2011). Sponsorship and CSR: Is there a link? A conceptual framework. International Journal of Sports Marketing & Sponsorship, 12(4), 22–38.
  • Preuss, H. (2007). The conceptualisation and measurement of mega sport event legacies. Journal of Sport & Tourism, 12(3–4), 207–228.
  • Ritchie, J. R. B. (2000). Turning 16 days into 16 years through Olympic legacies. Event Management, 6, 155–165.
  • Sen, S., & Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225–243.
  • Sheth, H., & Babiak, K. (2009). Beyond the game: Perceptions and practices of corporate social responsibility in the professional sport industry. Journal of Business Ethics, 91, 433–450.
  • SOCOG (Organising Committee of the Sydney Olympic and Paralympic Games). (2001). Official report of the XXVII Olympiad Volume One: Preparing for the Games. Sydney: SOCOG.
  • Tashakkori, A., & Teddlie, C. (2003). The handbook of mixed methods in social and behavioral research. Thousand Oaks, CA: Sage Publications.
  • Tomlinson, D. (2012, July 19). How Kraft Foods is inspiring employees through the opportunity of London 2012. Retrieved from http://www.hrmagazine.co.uk/article-details/how-kraft-foods-is-inspiring-employees-through-the-opportunity-of-london-2012
  • Uhrich, S., Koenigstorfer, J., & Groeppel-Klein, A. (2014). Leveraging sponsorship with corporate social responsibility. Journal of Business Research, 67, 2023–2029.
  • Walker, M., Heere, B., Parent, M. M., & Drane, D. (2010). Social responsibility and the Olympic Games: The mediating role of consumer attributions. Journal of Business Ethics, 95, 659–680.
  • Watt, K. (2010). The future of sponsorship integrated with CSR/CSI strategy. Journal of Sponsorship, 3(3), 220–227.
  • Westpac. (2002). A fresh perspective, our first social impact report. Sydney: Westpac.
  • Yin, R. (2014). Case study research: Design and methods (5th ed.). Thousand Oaks, CA: Sage Publications.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.