References
- Advertising Standards Authority for Ireland. (2016). Code of standards for advertising and marketing communications in Ireland. (7th Edition, effective 1st March 2016). Advertising Standards Authority for Ireland. https://www.asai.ie/wp-content/uploads/ASAI-CODE_2015_DEC15_Revision.pdf
- Advertising Standards Authority for Ireland (n.d). ASAI structure, funding and function. Retrieved December 21, 2021, from https://web.archive.org/web/20210908081742/ https://www.asai.ie/asai-code/asai-structure-function-and-funding/
- Alcohol Health Alliance. (2020). Drinking in the dark: How alcohol labelling fails consumers. Alcohol Health Alliance. https://ahauk.org/wp-content/uploads/2020/08/DRINKING-IN-THE-DARK.pdf
- An Roinn Slàinte [Department of Health], Healthy Ireland, Feidhmeannacht na Seirbhíse Slàinte [Health Service Executive] (2019). Public Health (Alcohol) Act 2018 (Number 24 of 2018): Guidance for industry, Section 22. Retrieved December 21, 2021, from https://www.drugsandalcohol.ie/33711/1/Public_Health_Act_Guidance_for_industry.pdf
- An Roinn Slàinte [Department of Health], Healthy Ireland, Feidhmeannacht na Seirbhíse Slàinte [Health Service Executive] (2021). Public Health (Alcohol) Act 2018 (Sale and Supply of Alcohol Products) Regulations 2020 (S.I. No. 4/2020): Guidance for industry. Retrieved December 21, 2021, from https://assets.gov.ie/118356/2b0f718c-70a1-4479-97f1-3e9d8217e422.pdf
- Barry, A. E., & Goodson, P. (2011). How college students conceptualize and practice responsible drinking. Journal of American College Health, 59(4), 304–312. https://doi.org/10.1080/07448481.2010.502196
- Barry, A. E., Bates, A. M., Olusanya, O., Vinal, C. E., Martin, E., Peoples, J. E., Jackson, Z. A., Billinger, S. A., Yusuf, A., Cauley, D. A., & Montano, J. R. (2016). Alcohol marketing on Twitter and Instagram: Evidence of directly advertising to Youth/Adolescents. Alcohol and Alcoholism, 51(4), 487–492. https://doi.org/10.1093/alcalc/agv128
- Barry, A. E., Padon, A. A., Whiteman, S. D., Hicks, K. K., Carreon, A. K., Crowell, J. R., Willingham, K. L., & Merianos, A. L. (2018). Alcohol advertising on social media: Examining the content of popular alcohol brands on Instagram. Substance Use & Misuse, 53(14), 2413–2420. https://doi.org/10.1080/10826084.2018.1482345
- Barry, A. E., Valdez, D., Padon, A. A., & Russell, A. M. (2018). Alcohol advertising on Twitter – A topic model. American Journal of Health Education, 49(4), 256–263. https://doi.org/10.1080/19325037.2018.1473180
- Blackwell, A. K. M., Drax, K., Attwood, A. S., Munafo, M. R., & Maynard, O. M. (2018). Informing drinkers: Can current UK alcohol labels be improved? Drug and Alcohol Dependence, 192, 163–170. https://doi.org/10.1016/j.drugalcdep.2018.07.032
- Brennan, E., Schoenaker, D. A. J. M., Durkin, S. J., Dunstone, K., Dixon, H. G., Slater, M. D., Pettigrew, S., & Wakefield, M. A. (2020). Comparing responses to public health and industry-funded alcohol harm reduction advertisements: An experimental study. BMJ Open, 10(9), e035569e035569. https://doi.org/10.1136/bmjopen-2019-035569
- Carah, N., & Brodmerkel, S. (2021). Alcohol marketing in the era of digital media platforms. Journal of Studies on Alcohol and Drugs, 82(1), 18–27. https://doi.org/10.15288/jsad.2021.82.18
- Copy Clear. (2019). 8th April). Responsibly messaging (RM): Commons errors No.2. Copy Clear. Retrieved December 21, 2021, from https://web.archive.org/web/20210830104800/https://copyclear.ie/responsibility-messaging-rm.html
- Copy Clear. (n.d.). Who are we. Retrieved December 21, 2021, from https://web.archive.org/web/20210830105531/https://copyclear.ie/about-us.html
- Critchlow, N., & Moodie, C. (2021). Awareness of alcohol marketing one-year after initial implementation of Ireland’s Public Health (Alcohol) Act and during the COVID-19 pandemic. Journal of Public Health, 2021, 353. https://doi.org/10.1093/pubmed/fdab353
- Critchlow, N., Moodie, C., Stead, M., Morgan, A., Newall, P. W. S., & Dobbie, F. (2020). Visibility of age restriction warnings, harm reduction messages and terms and conditions: A content analysis of paid-for gambling advertising in the United Kingdom. Public Health, 184, 79–88. https://doi.org/10.1016/j.puhe.2020.04.004
- DeJong, W., Atkin, C. K., & Wallack, L. (1992). A critical analysis of “moderation” advertising sponsored by the beer industry: Are “responsible drinking” commercials done responsibly? The Milbank Quarterly, 70(4), 661–678. https://doi.org/10.2307/3350215
- DrinkAware Ireland (2021). Our funding. Retrieved December 21, 2021, from https://web.archive.org/web/20210920112134/https://drinkaware.ie/about/our-funding/
- Drinks Ireland (n.d.[a]). Public Health (Alcohol) Act 2018. Retrieved December 21, 2021, from https://web.archive.org/web/20210830105038/https://www.ibec.ie/drinksireland/alcohol-in-society/public-health-alcohol-act#panel51e5ec546e554d2b8811ca0bbf094d8f
- Drinks Ireland (n.d.[b]). Marketing. Retrieved December 21, 2021, from http://web.archive.org/web/20211221103813/https://www.ibec.ie/drinksireland/alcohol-in-society/marketing
- Fox, K. A., Kelly, C. N., & Molcho, M. (2015). Alcohol marketing and young people’s drinking behaviour in Ireland. Dublin, Ireland: Alcohol Action Ireland. https://www.drugsandalcohol.ie/24854/1/AlcoholMarketingStudy_2015.pdf.
- Gallopel-Morvan, K., Spilka, S., Mutatayi, C., Rigaud, A., Lecas, F., & Beck, F. (2017). France’s Évin law on the control of alcohol advertising: Content, effectiveness, and limitations. Addiction, 112(S1), 86–93. https://doi.org/10.1111/add.13431
- Gupta, H., Lam, T., Pettigrew, S., & Tait, R. J. (2019). A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia. Drugs: Education, Prevention, and Policy, 26(2), 148–156. https://doi.org/10.1080/09687637.2017.1411886
- Health Service Executive (2021). Minimum unit pricing on alcohol – what is it and what will it mean for me? Retrieved December 21, 2021, from https://web.archive.org/web/20211221102106/https://www2.hse.ie/healthy-you/alcohol-blogs/minimum-unit-pricing-on-alcohol-what-is-it-and-what-will-it-mean-for-me-.html
- Henriksen, L., Dauphinee, A. L., Wang, Y., & Fortmann, S. P. (2006). Industry sponsored anti-smoking ads and adolescent reactance: test of a boomerang effect. Tobacco Control, 15(1), 13–18. https://doi.org/10.1136/tc.2003.006361
- InShot Inc. (2021). Screen recorder & video recorder – Xrecorder (Version 2.1.0.3) [Mobile app]. InShot Inc. Retrieved December 21, 2021, from https://play.google.com/store/apps/details?id=videoeditor.videorecorder.screenrecorder&hl=en_GB&gl=US
- Institute of Public Health. (2020). Reducing alcohol-related harm in Ireland: Policy and legislation 1996–2020. Institute of Public Health. https://www.drugsandalcohol.ie/32906/7/202011_Reducing-alcohol-related-harm-in-Ireland.pdf
- Ipsos MRBI (2019). Social networking tracking: December 2019. Ipsos MRBI. https://www.ipsos.com/sites/default/files/ct/news/documents/2020-01/soc_net_dec_19.pdf (Date last accessed 21st December 2021).
- Irish Statute Book (2018). Public Health (Alcohol) Act 2018. Irish Statue Book. http://www.irishstatutebook.ie/eli/2018/act/24/enacted/en/html. (Date last accessed 21st December 2021).
- Jones, D., Moodie, C., Purves, R. I., Fitzgerald, N., & Crockett, R. (2021). Health information, messaging, and warnings on alcohol packaging: A focus group study with young adult drinkers in Scotland. Addiction Research & Theory, 29(6), 469–478. https://doi.org/10.1080/16066359.2021.1884229
- Jones, S. C., Hall, S., & Kypri, K. (2017). Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm. PLoS One, 12(9), e0184705. https://doi.org/10.1371/journal.pone.0184705
- Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & Petticrew, M. (2019). Pregnancy, fertility, breastfeeding, and alcohol consumption: An analysis of framing and completeness of information disseminated by alcohol industry-funded organisations. Journal of Studies on Alcohol and Drugs, 80(5), 524–533. https://doi.org/10.15288/jsad.2019.80.524
- Lou, C., & Alhabash, S. (2020). Alcohol brands being social responsible on social media? When and how warning sonspicuity and warning integration decrease the efficacy of alcohol brand posts among under-drinking-age youth. Journal of Interactive Advertising, 20(2), 148–163. https://doi.org/10.1080/15252019.2020.1780651
- Maani Hessari, N., & Petticrew, M. (2018). What does the alcohol industry mean by 'Responsible drinking'? A comparative analysis.Journal of Public Health, 40(1), 90–97. https://doi.org/10.1093/pubmed/fdx040
- Maani Hessari, N., van Schalkwyk, M. C., Thomas, S., & Petticrew, M. (2019). Alcohol industry CSR organisations: What can their Twitter activity tell us about their independence and their priorities? A comparative analysis. International Journal of Environmental Research and Public Health, 16(5), 892. https://doi.org/10.3390/ijerph16050892
- Mialon, M., & McCambridge, J. (2018). Alcohol industry corporate social responsibility initiatives and harmful drinking: A systematic review. European Journal of Public Health, 28(4), 664–673. https://doi.org/10.1093/eurpub/cky065
- Mongan, D., Millar, S. R., & Galvin, B. (2021). The 2019-2020 Irish National Drug and Alcohol Survey: Main findings. Health Research Board. https://www.drugsandalcohol.ie/34287/1/HRB%20Irish%20National%20Drug%20and%20Alcohol%20Survey%202019_20.pdf.
- Nicholls, J. (2012). Everyday, everywhere: Alcohol marketing and social media-current trends. Alcohol and Alcoholism, 47(4), 486–493. https://doi.org/10.1093/alcalc/ags043
- Noel, J. K., & Lakhan, H. A. (2021). Changing alcohol cravings using social media comments. Substance Use & Misuse, 56(3), 377–387. https://doi.org/10.1080/10826084.2020.1868518
- Noel, J. K., Sammartino, C. J., & Rosenthal, S. R. (2020). Exposure to digital alcohol marketing and alcohol use: A systematic review. Journal of Studies on Alcohol and Drugs, Supplement, 19(s19), 57–67. https://doi.org/10.15288/jsads.2020.s19.57
- O’Brien, P., Stockwell, T., Vallance, K., & Room, R. (2021). WHO should not support alcohol industry co-regulation of public health labelling. Addiction, 116(7), 1619–1621. https://doi.org/10.1111/add.15462
- O’Dwyer, C., Mongan, D., Doyle, A., & Galvin, B. (2021). Alcohol-consumption, alcohol-related harm and alcohol policy in Ireland. (HRB Overview Series; Report 11). Health Research Board. https://www.hrb.ie/fileadmin/2._Plugin_related_files/Publications/2021_publications/2021_HIE/Evidence_Centre/HRB_Alcohol_Overview_Series_11.pdf
- Peake, L., van Schalkwyk, M. C. I., Maani, N., & Petticrew, M. (2021). Analysis of the accuracy and completeness of cardiovascular health information on alcohol industry-funded websites. European Journal of Public Health, 31(6), 1197–1204. https://doi.org/10.1093/eurpub/ckab135
- Petticrew, M., Douglas, N., Knai, C., Durand, A. D., Eastmure, E., & Mays, N. (2016). Health information on alcoholic beverage containers: has the alcohol industry's pledge in England to improve labelling been met? Addiction, 111(1), 51–55. https://doi.org/10.1111/add.13094
- Petticrew, M., Fitzgerald, N., Durand, M. A., Knai, C., Davoren, M., & Perry, I. (2016). Diageo’s 'Stop out of control drinking' campaign in ireland: An analysis. PLoS One, 11(9), e0160379. https://doi.org/10.1371/journal.pone.0160379
- Petticrew, M., Maani Hessari, N., Knai, C., & Weiderpass, E. (2018). How alcohol industry organisations mislead the public about alcohol and cancer. Drug Alcohol Rev, 37(3), 293–303. https://doi.org/10.1111/dar.12596
- Pettigrew, S., Biagioni, N., Daube, M., Stafford, J., Jones, S. C., & Chikritzhs, T. (2016). Reverse engineering a 'responsible drinking' campaign to assess strategic intent. Addiction, 111(6), 1107–1113. https://doi.org/10.1111/add.13296
- Roznowski, J. L., & Eckert, J. A. (2006). Exploring what “drink responsibly” means to college students. Journal of Current Issues & Research in Advertising, 28(1), 19–30. https://doi.org/10.1080/10641734.2006.10505188
- Smith, E. A., & Malone, R. E. (2008). Philip Morris’s health information web site appears responsible but undermines public health. Public Health Nursing, 25(6), 554–564. https://doi.org/10.1111/j.1525-1446.2008.00743.x.
- Smith, K. C., Cukier, S., & Jernigan, J. H. (2014). Defining strategies for promoting product through ‘drink responsibly’ messages in magazine ads for beer, spirits and alcopops. Drug and Alcohol Dependence, 142, 168–173. https://doi.org/10.1016/j.drugalcdep.2014.06.007
- Smith, W. S., Atkin, C. K., & Roznowski, J. (2006). Are “drink responsibly” alcohol campaigns strategically ambiguous? Health Communication, 20(1), 1–11. https://doi.org/10.1207/s15327027hc2001_1
- Twitter (n.d. [a]). New user FAQ. Retrieved December 21, 2021, from http://web.archive.org/web/20211221121819/, https://help.twitter.com/en/resources/new-user-faq
- Twitter (n.d. [b]). About verified accounts. Retrieved December 21, 2021, from https://web.archive.org/web/20210920110112/, https://help.twitter.com/en/managing-your-account/about-twitter-verified-accounts
- UEFA. (2019, Nov 13th). Heineken partners with UEFA EURO 2020 and renews UEFA Champions League sponsorship. Retrieved December 21, 2021, from https://web.archive.org/web/20210920111245/, https://www.uefa.com/insideuefa/about-uefa/administration/marketing/news/0257-0e9a0b4d3e80-2eab98e688fc-1000–heineken-partners-with-uefa-euro-2020-and-renews-uefa-champions/
- van Schalkwyk, M. C., Maani, N., McKee, M., Thomas, S., Knai, C., & Petticrew, M. (2021). When the fun stops, stop”: An analysis of the provenance, framing and evidence of a ‘responsible gambling’ campaign”. PLoS One, 16(8), e0255145. https://doi.org/10.1371/journal.pone.0255145
- Wakefield, M., Terry-McElrath, Y., Emery, S., Saffer, H., Chaloupka, F. J., Szczypka, G., Flay, B., O'Malley, P. M., & Johnston, L. D. (2006). Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior. Am J Public Health, 96(12), 2154–2160. https://doi.org/10.2105/AJPH.2005.083352.
- Winpenny, E. M., Marteau, T. M., & Nolte, E. (2014). Exposure of children and adolescents to alcohol marketing on social media websites. Alcohol and Alcoholism, 49(2), 154–159. https://doi.org/10.1093/alcalc/agt174
- World Health Organization Regional Office for Europe. (2021). Digital marketing of alcohol: Challenges and policy options for better health in the WHO European Region. WHO Regional Office for Europe. https://apps.who.int/iris/bitstream/handle/10665/350186/9789289056434-eng.pdf