36
Views
0
CrossRef citations to date
0
Altmetric
Original Articles

Analysis of the online word-of-mouth of whitening essence in Taiwan - taking Blog and Internet forum as an example

, &
Pages 1089-1099 | Received 01 May 2010, Published online: 14 Jun 2013

References

  • Agliari , E. and Burioni , R. 2010 . Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage . IMA Journal of Management Mathematics , 21 : 67 – 83 .
  • Crutzen , R. 2009 . Effectiveness of online word of mouth on exposure to an Internet-delivered intervention . Psychology & Health , 24 : 651 – 661 .
  • Cheng , S. C. , Wang , S. C. and Yeh , Y. W. 2008 . Study on the affecting factors of click through rate of blogs . Business Review of Chinese Culture University , 13 ( 1 ) : 19 – 45 .
  • Chen , T. I. and Yeh , H. L. 2007 . Study on the relationship among brand image, brand relationship, and perceived quality-taking whitening cosmetic brand for example . Soochow Journal of Economics and Business , 58 : 1 – 29 .
  • Li , J. C. 2008 . Listening to the word-of-mouth of consumers retrieved on April 30, 2010, website: http://www.bnext.com.tw/NotablesView_298
  • McLoughlin , D. and Mynard , J. 2009 . An analysis of higher order thinking in online discussions . Innovations in Education & Teaching International , 46 : 147 – 160 .
  • Taiwan Network Information Center . 2009 . Interne Demographics in Taiwan retrieved on April 30, 2010, website: http://www.twnic.net.tw/download/200307/200307index.shtml

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.