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Research Article

A study on consumer preference on social media reviews and online ads towards electronic gadgets with special reference to Chengalpattu

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References

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  • Pradiptarini, C. (2011). Social media marketing: Measuring its effectiveness and identifying the target market. UW-L Journal of Undergraduate Research XIV, 1-11.
  • Bauer, H. H., Reichardt, T., Barnes, S. J., & Neumann, M. M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of electronic commerce research, 6(3), 181.
  • Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of interactive marketing, 25(2), 85-94. doi: 10.1016/j.intmar.2011.01.003

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