352
Views
1
CrossRef citations to date
0
Altmetric
ARTICLES

The use of sexual controversy in South African advertising: A pragmatic analysis

&
Pages 29-46 | Received 21 Dec 2012, Accepted 17 Apr 2013, Published online: 19 Jun 2013

References

  • Advertising Standards Authority of South Africa (ASASA) . 2002–2004 . Advertising code. http://www.asasa.org.za (accessed 29 November 2012) .
  • Boddewyn , J.J. and Kunz , H. 1991 . Sex and decency issues in advertising: General and international dimensions . Business Horizons , 34 ( 5 ) : 25 – 36 .
  • Controversial advertising in the 21st century . 2008 . http://linda03.wordpress.com/ (accessed 24 June 2008) .
  • Cutting , J. 2009 . Pragmatics and discourse: A resource book for students , London : Routledge .
  • Dahl , D.W. , Frankenberger , K.D. and Manchanda , R.V. 2003 . Does it pay to shock? Reactions to shocking and non-shocking advertising content among university students . Journal of Advertising Research , 43 ( 3 ) : 268 – 280 .
  • Grice , H.P. 1989 . Studies in the way of words , Cambridge , MA : Harvard University Press .
  • LaTour , M.S. and Henthorne , T.L. 1994 . Ethical judgments of sexual appeals in print advertising . Journal of Advertising , 23 ( 3 ) : 8 – 90 .
  • Mail & Guardian . 2009 . Teazers gender billboard gets thumbs down . http://www.mg.co.za/article/2009-10-14-teazers-gender-billboard-gets-thumbs-down (accessed 14 October 2009) .
  • Olatunji , R.W. and Laninhun , B.A. 2013 . Dimensions of advertising: Theory and practice in Africa , Dakar : Amalion .
  • Phau , I. and Prendergast , G. 2001 . Advertising and promotion: Controversial issues. Offensive advertising: A view from Singapore . Journal of Promotion Management , 7 ( 1/2 ) : 71 – 90 .
  • Sinclair , J. 1988 . Essential English dictionary , London : Collins .
  • Sorrow , A.R. 2012 . Magazine trends study finds increase in advertisements using sex . http://news.uga.edu/releases/article/magazine-trends-study-finds-increase-in-advertisements-using-sex/ (accessed 29 November 2012) .
  • Stefanson , S. 2010 . Dolce & Gabbana court controversy with ad campaigns . http://webcache.googleusercontent.com/search?q=cache:PciPiG (accessed 14 June 2010) .
  • Tomblin , M. 2002 . Shock advertising: Is the rise in advertising complaints due to offensive material or is the public feeling jaded by the lack of relevance? . Brand Strategy , 165 : 30
  • Van Jaarsveld , G.J. ed. 1987 . Wat bedoel jy? Pretoria : Serva .
  • Van Niekerk , A. 2008 . A discourse-analytical approach to intertextual advertisements – a model to describe a dominant worldview . Southern African Linguistics and Applied Language Studies , 26 : 495 – 512 .
  • Van Niekerk , A. and Bertram , M. 2013 . “ A discourse-analytical investigation into the nature of Afrikaans and English radio advertisements ” . In Dimensions of advertising: Theory and practice in Africa , Edited by: Olatunji , R.W. and Laninhun , B.A. 201 – 220 . Dakar : Amalion .
  • Van Niekerk , A. and Jenkinson , A.G. 2011 . Graphology in print advertising: iconic functions . Journal for New Generation Sciences. , 9 ( 2 ) : 115 – 134 .
  • Van Niekerk , A. and Moller , J. 2007 . Die rol van konnotatiewe en denotatiewe elemente in die instandhou en kommunikasie van reklamemites . Journal for New Generation Sciences , 6 ( 2 ) : 115 – 141 .
  • Waller , D. 1999 . Attitudes towards offensive advertising: An Australian study . Journal of Consumer Marketing , 16 ( 3 ) : 288 – 295 .
  • Waller , D. 2004 . What factors make controversial advertising offensive? A preliminary study . Paper presented at the Australia/New Zealand Communication Association (ANZCA) Conference , Sydney . http://conferences.arts.usyd.edu.au/viewpaper.php?id=233&cf=3 (accessed 17 September 2004).
  • Waller , D. 2005 . A proposed response model for controversial advertising . Journal of Promotion Management , 11 ( 2/3 ) : 3 – 15 .
  • Waller , D. , Fam , K-S. and Erdogan , B.Z. 2005 . Advertising of controversial products: A cross-cultural study . Journal of Consumer Marketing , 22 ( 1 ) : 3 – 15 .
  • Wilson , A. and West , C. 1981 . The marketing of ‘unmentionables’ . Harvard Business Review , 00 : 91 – 102 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.