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Consumption Markets & Culture Volume 11, 2008 - Issue 2: INTERPRETIVE CONSUMER RESEARCH AS CULTURAL CRITIQUE
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Guest editors' introduction

Interpretive consumer research as cultural critique

Richard Elliott School of Management, University of Bath, Bath, UKCorrespondence[email protected]
&
Bernard Cova Euromed Marseille Ecole de Management, Marseille, France
Pages 71-72 | Published online: 20 Jun 2008

References

  • Saren , M. , Maclaran , P. , Goulding , C. , Elliott , R. , Shankar , A. and Catterall , M. 2007 . Critical marketing: Defining the field , Oxford : Butterworth‐Heinemann .

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