Writing the differences: Poststructural ist pluralism, retextualization, and the construction of reflexive ethnographic narratives in consumption and market research

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• * Associate Professor of Marketing, The Business School, University of Wisconsin @ Madison, Grainger Hall, 975 University Avenue, Madison, WI 53706.
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• ** Professor of Marketing, Faculty of Management, Rutgers, The State University of New Jersey, Ackerson Hall, Newark, NJ 07102.
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• *** Associate Professor of Marketing, College of Business Administration, University of South Florida, 4202 E. Fowler Ave., Tampa, F1 33620–5500.
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