590
Views
2
CrossRef citations to date
0
Altmetric
Original Articles

Women “in motion”: the kinaesthetic viewing experience in Chinese viral advertising films

Pages 439-455 | Received 25 Nov 2017, Accepted 18 Feb 2019, Published online: 20 Mar 2019

References

  • Acevedo, Beatriz. 2014. “Portraiture and the Construction of ‘Charismatic Leadership’”. In The Routledge Companion to Visual Organization, edited by Emma Bell, Jonathan Schroeder, and Samantha Warren, 116–129. New York: Routledge.
  • Alkemeyer, Thomas, and Robert Schmidt. 2003. “Habitus und Selbst. Zur Irritation der körperlichen Hexis in der populären Kultur.” In Aufs Spiel gesetzte Körper. Aufführungen des Sozialen in Sport und populärer Kultur, edited by Thomas Alkemeyer, Bernhard Boschert, Robert Schmidt, and Gunter Gebauer, 77–102. Konstanz: UVK.
  • Berger, Arthur Asa. 2014. Media Analysis Techniques. 5th ed. Los Angeles: Sage.
  • Biehl, Brigitte. 2017. Dance and Organisation. Integrating Dance Theory and Methods Into the Study of Management. New York: Routledge.
  • Biehl-Missal, Brigitte. 2013. “The Atmosphere of the Image: An Aesthetic Concept for Visual Analysis.” Consumption Markets & Culture 16 (4): 356–367.
  • Biehl-Missal, Brigitte, and Michael Saren. 2012. “Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices.” Journal of Macromarketing 32 (2): 168–180.
  • Böhme, Gernot. 1993. “Atmosphere as the Fundamental Concept of a New Aesthetics.” Thesis Eleven 36 (1): 113–126.
  • Böhme, Gernot. 2003. “Contribution to the Critique of the Aesthetic Economy.” Thesis Eleven 73 (1): 71–82.
  • Bonde, Anders. 2009. “On the Commercialization of Shostakovich’s ‘Waltz No. 2’. A Case Study of Textual, Contextual and Intertextual Meaning Of Music.” In Music in Advertising. Commercial Sounds in Media Communication and Other Settings, edited by Nicolai Graakjaer and Christian Jantzen, 141–168. Aalborg: Aalborg University Press.
  • Bordwell, David. 1989. “Historical Poetics of Cinema.” In The Cinematic Text. Method und Approaches, edited by R. Barton Palmer, 369–398. New York: AMS Press.
  • Brandstetter, Gabriele, and Hortensia Völckers. 2000. ReMembering the Body. Ostfildern-Ruit: Hatje Cantz.
  • Campbell, Nora. 2014.“The Signs and Semiotics of Advertising.” In The Routledge Companion to Visual Organization, edited by Emma Bell, Jonathan Schroeder, and Samantha Warren, 130–145. New York: Routledge.
  • Casetti, Francesco. 2009. “Filmic Experience.” Screen 50 (1): 56–66.
  • Chang, Jiang, and Hailong Ren. 2016. “Empowerment Through Craziness: The German TV Series Knallerfrauen and its Female Viewers in China.” European Journal of Cultural Studies 19 (6): 565–582.
  • Cheng, Hong. 1997. “’Holding up Half of the Sky’? A Sociocultural Comparison of Gender-Role Portrayals in Chinese and US Advertising.” International Journal of Advertising 16 (4): 295–319.
  • Courtney, Alice, and Thomas Whipple. 1974. “Women in TV Commercials.” Journal of Communication 24 (2): 110–118.
  • Davison, Jane. 2014. “The Visual Organization. Barthesian Perspectives.” In The Routledge Companion to Visual Organization, edited by Emma Bell, Jonathan Schroeder, and Samantha Warren, 33–45. New York: Routledge.
  • Desmond, Jane. 1997. Meaning in Motion: New Cultural Studies of Dance (Post-Contemporary Interventions). Durham: Duke University Press.
  • Doctoroff, Tom. 2005. Billions. Selling to the new Chinese Consumer. Houndsmills: Palgrave.
  • Feng, Yang, and Kavita Karan. 2011. “The Global and Local Influences in the Portrayal of Women’s Roles: Content Analysis of Women’s Magazines in China.” Journal of Media and Communication Studies 3 (2): 33–44.
  • Florida, Ricard. 2012. The Rise of The Creative Class. Revisited. New York: Basic Books.
  • Foster, Susan Leigh. 2011. Choreographing Empathy. Kinesthesia in Performance. London: Routledge.
  • Foster, Susan Leigh. 2013a. “Dancing and Theorizing and Theorizing Dancing.” In Dance (and) Theory, edited by Gabriele Brandstetter and Gabriele Klein, 19–32. Bielefeld: transcript.
  • Foster, Susan Leigh. 2013b. “‘Throwing Like a Girl?’ Gender in a Transnational World.” In Contemporary Choreography, edited by Jo Butterworth and Liesbeth Wildschut, 53–62. New York: Routledge.
  • Frith, Katherine, Ping Shaw, and Hong Cheng. 2005. “The Construction of Beauty: A Cross-Cultural Analysis of Women’s Magazine Advertising.” Journal of Communication 55 (1): 56–70.
  • Gianetti, Louis. 1987. Understanding Movies. 4th ed. Upper Saddle River: Prentice Hall.
  • Goffman, Erving. 1979. Gender Advertisements. New York: Harper and Row.
  • Gough-Yates, Anna. 2003. Understanding Women’s Magazines: Publishing, Markets and Readerships. London: Routledge.
  • Hancock, Philip. 2005. “Uncovering the Semiotic in Organizational Aesthetics.” Organization 12 (1): 29–50.
  • Hasson, Uri, Ohad Landesman, Barbara Knappmeyer, Ignacio Vallines, Nava Rubin, and David J. Heeger. 2008. “Neurocinematics: The Neuroscience of Film.” Projections 2 (1): 1–26.
  • Iedema, Rick. 2004. “Analysing Film and Television: a Social Semiotic Account of Hospital: An Unhealthy Business.” In The Handbook of Visual Analysis, edited by Theo Van Leeuwen and Carey Jewitt, 183–204. London: Sage.
  • Jauss, Hans Robert. 1982. Toward an Aesthetic of Reception. Minneapolis: University of Minnesota Press.
  • Johansson, Perry. 1998. “White Skin, Large Breasts: Chinese Beauty Product Advertising as Cultural Discourse.” China Information 13 (2–3): 59–84.
  • Johansson, Perry. 1999. “Consuming the Other: the Fetish of the Western Woman in Chinese Advertising and Popular Culture.” Postcolonial Studies 2 (3): 377–388.
  • Johansson, Perry. 2001. “Selling the ‘Modern Woman’: Consumer Culture and Chinese Gender Politics.” In Images of the “Modern Woman” in Asia, edited by Shoma Munshi, 94–122. Richmond, Surrey: Curzon Press.
  • Jou, Eric. 2013. “China’s Microfilms Are Worth Checking Out.” Kotaku. Accessed 6 November 2017. https://kotaku.com/chinas-awesome-microfilms-are-worth-checking-out-482097746.
  • Kaltwasser, Christian. 2015 . “Antonio Vivaldi and the Musical Environment of Venice During the Early Eighteenth Century.” Paper presented at James Madison University. https://www.academia.edu/12763225/Antonio_Vivaldi_and_the_Musical_Environment_of_Venice_During_the_Early_Eighteenth_Century_ca._1700_1741_.
  • Kilbourne, Jean. 2000. Killing Us Softly 3: Advertising Images of Women. Northampton, MA: Media Education Foundation.
  • Leonard, Pauline. 2014. “Social Media and Organizations.” In The Routledge Companion to Visual Organization, edited by Emma Bell, Jonathan Schroeder, and Samantha Warren, 322–334. New York: Routledge.
  • Li, Menying. 2013. “Exploring the Emergence of Microfilm (Wei Movie): An Emotional Ride: Cars, Gender and New Forms of Marketing.” Master thesis, Essex Business School, The University of Essex.
  • Li, Luzhou. 2014. “If you are the one: Dating Shows and Feminist Politics in Contemporary China.” International Journal of Cultural Studies 18 (5): 519–535.
  • Lockey, Nicholas. 2017. “Antonio Vivaldi and the Sublime Seasons: Sonority and Texture as Expressive Devices in Early Eighteenth-Century Italian Music.” Eighteenth Century Music 14 (2): 265–283.
  • Luo, Y, and X. Hao 2007. “Media Portrayal of Women and Social Change.” Feminist Media Studies 7 (3): 281–298.
  • Lury, Celia. 1996. Consumer Culture. Cambridge: Polity Press.
  • Manifesto. 2013. “Q&A: How Brands in China Tell their Brand Stories through Microfilms.” Accessed 6 November 2017. http://www.manifesto.com.hk/blog/creative/160-qaa-how-brands-in-china-tell-their-brand-stories-through-microfilms.
  • Merleau-Ponty, Maurice. 1962. The Phenomenology of Perception. London: Routledge.
  • Pearlman, Karen. 2016. Cutting Rhythms: Shaping the Film Edit. 2nd ed. New York: Focal Press.
  • Pink, S. 2011. “Multimodality, Multisensoriality and Ethnographic Knowing: Social Semiotics and the Phenomenology of Perception.” Qualitative Research 11 (1): 261–276.
  • Polhemus, Ted. 1988. “Dance, Gender and Culture.” In The Routledge Dance Studies Reader, edited by Alexandra Carter, 171–179. London: Routledge.
  • Ryan, Michael, and Melissa Lenos. 2012. An Introduction to Film Analysis: Technique and Meaning in Narrative Film. New York: Continuum International Publishing.
  • Schroeder, Jonathan E. 2002. Visual Consumption. London: Routledge.
  • Schroeder, Jonathan E. 2006. “Critical Visual Analysis.” In Handbook of Qualitative Research Methods in Marketing, edited by Russel W. Belk, 303–321. Cheltenham: Edward Elgar.
  • Schroeder, Jonathan E., and Janet L. Borgerson. 1998. “Marketing Images of Gender: A Visual Analysis.” Consumption Markets and Culture 2 (2): 161–201.
  • Schroeder, Jonathan E., and Detlev Zwick. 2004. “Mirrors of Masculinity: Representation and Identity in Advertising Images.” Consumption Markets & Culture 7 (2): 21–52.
  • Shortt, Harriet, Jan Betts, and Samantha Warren. 2014. “Visual Workplace Identities: Objects, Emotion and Resistance.” In The Routledge Companion to Visual Organization, edited by Emma Bell, Jonathan Schroeder, and Samantha Warren, 289–305. London: Routledge.
  • Smith, Merril D. 2014. Cultural Encyclopedia of the Breast. London: Rowman and Littlefield.
  • Stadler, Harald. 1990. “Film as Experience: Phenomenological Concepts in Cinema and Television Studies.” Quarterly Review of Film and Video 12 (3): 37–50.
  • Stokes, Gordon, and Sharon Hallett. 1992. “The Role of Advertising and the Car.” Transport Reviews 12 (2): 171–183.
  • Vanderstaay, Lara. 2008. “Female Consciousness in Contemporary Chinese Women Director’s Films: A Case Study of Ma Xiaoying’s Gone is the One Who Held Me Dearest in the World.” Intersections: Gender and Sexuality in Asia and the Pacific 16. Accessed 6 November 2017. http://intersections.anu.edu.au/issue16_contents.htm.
  • van Leeuwen, Theo, and Carey Jewitt. 2006. The Handbook of Visual Analysis. London: Sage Publications.
  • Venkatesh, Alladi, and Laurie A. Meamber. 2006. “Arts and Aesthetics: Marketing and Cultural Production.” Marketing Theory 6 (1): 11–39.
  • Williamson, J. 1978. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.
  • Xinhua. 2012. “‘Micro Movies’ Bring Dreams, Revenue within Reach.” China Daily. http://www.chinadaily.com.cn/entertainment/microfilmfestival/2012-04/26/content_15312695.htm.
  • Yazdanparast, Atefeh, Iman Naderi, Nancy Spears, and Robert O. Fabrize. 2018. “Advertising and Pseudo-Culture.” Journal of Macromarketing 38 (2): 185–205.
  • Young, Iris Marion. 1980. “Throwing Like a Girl: A Phenomenology of Feminine Body Comportment Motility and Spatiality.” Human Studies 3: 137–156.
  • Zhao, Yuezhi. 1998. Media, Market and Democracy in China: Between the Party Line and the Bottom Line. Chicago: University of Illinois Press.
  • Zhao, Jing. 2014. “Women in Wei Movie Women (Microfilm) as Advertising. New Image of Female Consumers in China.” Master thesis, Department of Sociology, The University of Essex.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.