472
Views
1
CrossRef citations to date
0
Altmetric
Articles

The emperor’s new cosplay: the agency of an absent material on the consumption experience

ORCID Icon, ORCID Icon & ORCID Icon
Pages 241-261 | Received 15 Jan 2019, Accepted 08 Apr 2020, Published online: 27 Apr 2020

References

  • Arcuri, Adriana G., and Tânia Modesto Veludo-de-Oliveira. 2018. “The Crossing of Physical Boundaries: De-Materialization and the Move Towards de-Collecting.” Consumption Markets and Culture 21 (4): 396–415. doi:10.1080/10253866.2018.1462173.
  • Arnould, Eric J., and Linda L. Price. 1993. “River Magic: Extraordinary Experience and the Extended Service Encounter.” Journal of Consumer Research 20 (1): 24–45. doi:10.1086/209331.
  • Beauvoir, Simone De. 1962. The Ethics of Ambiguity, Tr. New York: Citadel Press.
  • Belk, Russell W. 1988. “Possessions and the Extended Self.” Journal of Consumer Research 15 (2): 139–168. doi:10.1086/209154.
  • Belk, Russell W. 2013. “Extended Self in a Digital World.” Journal of Consumer Research 40 (3): 477–500. doi:10.1086/671052.
  • Belk, Russell W., and Janeen Arnold Costa. 1998. “The Mountain Man Myth: A Contemporary Consuming Fantasy.” Journal of Consumer Research 25 (3): 218–240. doi:10.1086/209536.
  • Belk, Russell W., Güliz Ger, and Søren Askegaard. 2003. “The Fire of Desire: A Multisited Inquiry Into Consumer Passion.” Journal of Consumer Research 30 (3): 326–351. doi:10.1086/378613.
  • Belk, Russell W., Melanie Wallendorf, and John F. Sherry, Jr. 1989. “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey.” Journal of Consumer Research 16 (1): 1. doi:10.1086/209191.
  • Borghini, Stefania, Nina Diamond, Robert V. Kozinets, Mary Ann McGrath, Albert M. Muñiz, and John F. Sherry. 2009. “Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place.” Journal of Retailing 85 (3): 363–375. doi:10.1016/j.jretai.2009.05.003.
  • Bradford, Tonya Williams, and John F. Sherry. 2015. “Domesticating Public Space Through Ritual: Tailgating as Vestaval.” Journal of Consumer Research 42 (1): 130–151. doi:10.1093/jcr/ucv001.
  • Canniford, Robin, and Avi Shankar. 2013. “Purifying Practices: How Consumers Assemble Romantic Experiences of Nature.” Journal of Consumer Research 39 (5): 1051–1069. doi:10.1086/667202.
  • Chitakunye, Pepukayi, and Pauline Maclaran. 2014. “Materiality and Family Consumption: The Role of the Television in Changing Mealtime Rituals.” Consumption Markets and Culture 17 (1): 50–70. doi:10.1080/10253866.2012.695679.
  • Coole, Diana. 2005. “Rethinking Agency: A Phenomenological Approach to Embodiment and Agentic Capacities.” Political Studies 53 (1): 124–142. doi:10.1111/j.1467-9248.2005.00520.x.
  • Coole, Diana. 2013. “Agentic Capacities and Capacious Historical Materialism: Thinking with New Materialisms in the Political Sciences.” Millennium: Journal of International Studies 41 (3): 451–469. doi:10.1177/0305829813481006.
  • Corbin, Juliet, and Anselm Strauss. 2008. Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Thousand Oaks, CA: SAGE Publications.
  • Cova, Bernard, Stefano Pace, and Per Skålén. 2015. “Brand Volunteering.” Marketing Theory 15 (4): 465–485. doi:10.1177/1470593115568919.
  • Dalmoro, Marlon, Giuliana Isabella, Stefânia Ordovás de Almeida, and João Pedro dos Santos Fleck. 2019. “Developing a Holistic Understanding of Consumers’ Experiences.” European Journal of Marketing 53 (10): 2054–2079. doi:10.1108/EJM-10-2016-0586.
  • De Almeida, Stefânia Ordovás de, Daiane Scaraboto, João Pedro dos Santos Fleck, and Marlon Dalmoro. 2018. “Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities.” Journal of Interactive Marketing 44 (November): 29–42. doi:10.1016/j.intmar.2018.05.006.
  • Deighton, John. 1992. “The Consumption of Performance.” Journal of Consumer Research 19 (3): 362. doi:10.1086/209307.
  • Epp, Amber M., and Linda L. Price. 2010. “The Storied Life of Singularized Objects: Forces of Agency and Network Transformation.” Journal of Consumer Research 36 (5): 820–837. doi:10.1086/603547.
  • Fernandez, Karen V., and John L. Lastovicka. 2011. “Making Magic: Fetishes in Contemporary Consumption.” Journal of Consumer Research 38 (2): 278–299. doi:10.1086/659079.
  • Firat, A. Fuat. 2001. “The Meanings and Messages of Las Vegas: The Present of Our Future.” M@n@Gement 4 (3): 101. doi:10.3917/mana.043.0101.
  • Firat, A. Fuat, Nikhilesh Dholakia, and Alladi Venkatesh. 1995. “Marketing in a Postmodern World.” European Journal of Marketing 29 (1): 40–56. doi:10.1108/03090569510075334.
  • Firat, A. Fuat, and Ebru Ulusoy. 2011. “Living a Theme.” Consumption Markets & Culture 14 (2): 193–202. doi:10.1080/10253866.2011.562020.
  • Firat, A. Fuat, and Alladi Venkatesh. 1995. “Liberatory Postmodernism and the Reenchantment of Consumption.” Journal of Consumer Research 22 (3): 239. doi:10.1086/209448.
  • Fırat, A. Fuat, and Nikhilesh Dholakia. 2006. “Theoretical and Philosophical Implications of Postmodern Debates: Some Challenges to Modern Marketing.” Marketing Theory 6 (2): 123–162. doi:10.1177/1470593106063981.
  • Fron, Janine, Tracy Fullerton, Jacquelyn Ford Morie, and Celia Pearce. 2007. “Playing Dress-Up: Costumes, Roleplay and Imagination.” Paper presented at the Philosophy of Computer games 2007, Emilia-Romagna, Italy, January 25-27.
  • Gollnhofer, Johanna F, Henri A Weijo, and John W Schouten. 2019. “Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways.” Journal of Consumer Research 46 (3): 460–482. doi:10.1093/jcr/ucz004.
  • Goulding, Christina, Michael Saren, and Andrew Pressey. 2018. “‘Presence’ and ‘Absence’ in Themed Heritage.” Annals of Tourism Research 71 (July): 25–38. doi:10.1016/j.annals.2018.05.001.
  • Hagberg, Johan. 2016. “Agencing Practices: A Historical Exploration of Shopping Bags.” Consumption Markets and Culture 19 (1): 111–132. doi:10.1080/10253866.2015.1067200.
  • Hill, Mark E., and Jane Cromartie. 2004. “That Which Is ‘Not:’ Forgetting … .” Consumption Markets & Culture 7 (1): 69–98. doi:10.1080/1025386042000212400.
  • Hirschman, Elizabete C., Ayalla Ruvio, and Russel W. Belk. 2012. “Exploring Space and Place in Marketing Research: Excavating the Garage.” Marketing Theory 12 (4): 369–389. doi:10.1177/1470593112457736.
  • Hoffman, Donna L., and Thomas P. Novak. 2018. “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach.” Journal of Consumer Research 44 (6): 1178–1120. doi:10.1093/jcr/ucx105.
  • Holt, Douglas B., and Craig J. Thompson. 2004. “Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1.” Journal of Consumer Research 31 (2): 425–440. doi:10.1086/422120.
  • Husemann, Katharina C., and Giana M. Eckhardt. 2019. “Consumer Deceleration.” Journal of Consumer Research 45 (6): 1142–1163. doi:10.1093/jcr/ucy047.
  • James, Yannik St, Jay M. Handelman, and Shirley F. Taylor. 2011. “Magical Thinking and Consumer Coping.” Journal of Consumer Research 38 (4): 632–649. doi:10.1086/660163.
  • Jenkins, Rebecca, and Mike Molesworth. 2018. “Conceptualizing Consumption in the Imagination: Relationships and Movements Between Imaginative Forms and the Marketplace.” Marketing Theory 18 (3): 327–347. doi:10.1177%2F1470593117740753.
  • Joy, Annamma, and John F. Sherry, Jr. 2003. “Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience.” Journal of Consumer Research 30 (2): 259–282. doi:10.1086/376802.
  • Joy, Annamma, and Alladi Venkatesh. 1994. “Postmodernism, Feminism, and the Body: The Visible and the Invisible in Consumer Research.” International Journal of Research in Marketing 11 (4): 333–357. doi:10.1016/0167-8116(94)90011-6.
  • Kates, Steven M. 2002. “The Protean Quality of Subcultural Consumption: An Ethnographic Account of Gay Consumers.” Journal of Consumer Research 29 (3): 383–399. doi:10.1086/344427.
  • Kozinets, Robert V. 2001. “Utopian Enterprise: Articulating the Meanings of Star Trek’s Culture of Consumption: Figure 1.” Journal of Consumer Research 28 (1): 67–88. doi:10.1086/321948.
  • Kozinets, Robert V. 2002. “Can Consumers Escape the Market? Emancipatory Illuminations From Burning Man.” Journal of Consumer Research 29 (1): 20–38. doi:10.1086/339919.
  • Kozinets, Robert, Anthony Patterson, and Rachel Ashman. 2017. “Networks of Desire: How Technology Increases Our Passion to Consume.” Journal of Consumer Research 43 (5): 659–682. doi:10.1093/jcr/ucw061.
  • Kozinets, Robert V., John F. Sherry, Jr., Diana Storm, Adam Duhachek, Krittinee Nuttavuthisit, and Benét DeBerry-Spence. 2004. “Ludic Agency and Retail Spectacle.” Journal of Consumer Research 31 (3): 658–672. doi:10.1086/425101.
  • Kuruoğlu, Alev P., and Güliz Ger. 2015. “An Emotional Economy of Mundane Objects.” Consumption Markets and Culture 18 (3): 209–238. doi:10.1080/10253866.2014.976074.
  • Latour, Bruno. 2007. Reassembling the Social : An Introduction to Actor-Network-Theory. Oxford: Oxford University Press.
  • Lindberg, Frank, and Lena Mossberg. 2019. “Competing Orders of Worth in Extraordinary Consumption Community.” Consumption Markets & Culture 22 (2): 109–130. doi:10.1080/10253866.2018.1456429.
  • Martin, Brett A. S. 2004. “Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary.” Journal of Consumer Research 31 (1): 136–149. doi:10.1086/383430.
  • Martin, Diane M., and John W. Schouten. 2014. “Consumption-Driven Market Emergence.” Journal of Consumer Research 40 (5): 855–870. doi:10.1086/673196.
  • Matich, Margaret, Rachel Ashman, and Elizabeth Parsons. 2019. “#Freethenipple – Digital Activism and Embodiment in the Contemporary Feminist Movement.” Consumption Markets & Culture 22 (4): 337–362. doi:10.1080/10253866.2018.1512240.
  • Miller, Daniel. 1987. Material Culture and Mass Consumption. New York, NY: Wiley-Blackwell.
  • Miller, Daniel. 2005. “Materiality: An Introduction.” In Materiality, edited by Daniel Miller, 1–50. Duke University Press. doi:10.1215/9780822386711-001.
  • Miller, Daniel. 2010. Stuff. Malden, MA: Polity Press.
  • Moisio, Risto, and Eric J. Arnould. 2005. “Extending the Dramaturgical Framework in Marketing: Drama Structure, Drama Interaction and Drama Content in Shopping Experiences.” Journal of Consumer Behaviour 4 (4): 246–256. doi:10.1002/cb.10.
  • O’Sullivan, Stephen R., and Avi Shankar. 2019. “Rethinking Marketplace Culture: Play and the Context of Context.” Marketing Theory 19 (4): 509–531. doi:10.1177/1470593119839171.
  • Sartre, Jean-Paul. 1965. Sartre’s Being and Nothingness. New York: Vintage Books.
  • Scaraboto, Daiane. 2015. “Selling, Sharing, and Everything in Between: The Hybrid Economies of Collaborative Networks.” Journal of Consumer Research 42 (1): 152–176. doi:10.1093/jcr/ucv004.
  • Schatzki, Theodore R. 1996. Social Practices. Social Practices. Cambridge: Cambridge University Press. doi:10.1017/cbo9780511527470.
  • Schatzki, Theodore R. 2002. The Site of the Social: A Philosophical Account of the Constitution of Social Life and Change. Pennsylvania, PA: Penn State Press.
  • Schouten, John W., and James H. McAlexander. 1995. “Subcultures of Consumption: An Ethnography of the New Bikers.” Journal of Consumer Research 22 (1): 43. doi:10.1086/209434.
  • Scott, Suzanne. 2015. “‘Cosplay Is Serious Business’: Gendering Material Fan Labor on Heroes of Cosplay.” Cinema Journal 54 (3): 146–154. doi:10.1353/cj.2015.0029.
  • Scott, Rebecca, Julien Cayla, and Bernard Cova. 2017. “Selling Pain to the Saturated Self.” Edited by Eileen Fischer and Robert Kozinets. Journal of Consumer Research 44 (1): 22–43. doi:10.1093/jcr/ucw071.
  • Seregina, Anastasia. 2014. “Exploring Fantasy in Consumer Experiences.” In Research in Consumer Behavior Vol. 16, edited by John W. Schouten, Diane M. Martin, and Russell Belk, 19–33. London: Emerald. doi:10.1108/S0885-211120140000016001.
  • Seregina, Anastasia. 2019. “Undoing Gender Through Performing the Other.” Consumption Markets & Culture 22 (4): 454–473. doi:10.1080/10253866.2018.1512254.
  • Seregina, Anastasia, and Henri A. Weijo. 2016. “Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences.” Journal of Consumer Research 44 (1): 139–159. doi:10.1093/jcr/ucw077.
  • Sherry, Jr., John F. 1998. “The Soul of the Company Store: Nike Town Chicago and the Emplaced Brandscape.” In Servicescapes: The Concept of Place in Contemporary Markets, edited by John F. Sherry, Jr., 109–146. Lincolnwood, IL: Ntc Business Books.
  • Sherry, Jr., John F., Robert V. Kozinets, Adam Duhachek, Benét DeBerry-Spence, Krittinee Nuttavuthisit, and Diana Storm. 2004. “Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago.” Journal of Consumer Psychology 14 (1-2): 151–158. doi:10.1207/S15327663JCP1401&2_17.
  • Spiggle, Susan. 1994. “Analysis and Interpretation of Qualitative Data in Consumer Research.” Journal of Consumer Research 21 (3): 491–503. doi:10.1086/209413.
  • Syrjälä, Henna, and Anu Norrgrann. 2019. “‘When Your Dog Matches Your Decor’: Object Agency of Living and Non-Living Entities in Home Assemblage.” In Research in Consumer Behavior, Vol. 20, 39–54. Cheltenham, UK: Emerald Publishing Limited. doi:10.1108/S0885-211120190000020006.
  • Thomas, Tandy Chalmers, Linda L. Price, and Hope Jensen Schau. 2013. “When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities.” Journal of Consumer Research 39 (5): 1010–1033. doi:10.1086/666616.
  • Thompson, Craig J., and Elizabeth C. Hirschman. 1995. “Understanding the Socialized Body: A Poststructuralist Analysis of Consumers’ Self-Conceptions, Body Images, and Self-Care Practices.” Journal of Consumer Research 22 (2): 139–153. doi:10.1086/209441.
  • Thompson, Craig J., William B. Locander, and Howard R. Pollio. 1989. “Putting Consumer Experience Back Into Consumer Research: The Philosophy and Method of Existential-Phenomenology.” Journal of Consumer Research 16 (2): 133–146. doi:10.1086/209203.
  • Tumbat, Gülnur, and Russell W. Belk. 2011. “Marketplace Tensions in Extraordinary Experiences.” Journal of Consumer Research 38 (1): 42–61. doi:10.1086/658220.
  • Tumbat, Gülnur, and Russell W. Belk. 2013. “Co-Construction and Performancescapes.” Journal of Consumer Behaviour 12 (1): 49–59. doi:10.1002/cb.1414.
  • Türe, Meltem, and Güliz Ger. 2016. “Continuity Through Change: Navigating Temporalities Through Heirloom Rejuvenation.” Journal of Consumer Research 43 (1): 1–25. doi:10.1093/jcr/ucw011.
  • Vargo, Stephen L., and Robert F. Lusch. 2016. “Institutions and Axioms: An Extension and Update of Service-Dominant Logic.” Journal of the Academy of Marketing Science 44: 5–23. doi:10.1007/s11747-015-0456-3.
  • Winge, Theresa. 2006. “Costuming the Imagination: Origins of Anime and Manga Cosplay.” Mechademia 1 (1): 65–76. doi:10.1353/mec.0.0084.
  • Woermann, Niklas, and Joonas Rokka. 2015. “Timeflow: How Consumption Practices Shape Consumers’ Temporal Experiences.” Journal of Consumer Research 41 (6): 1468–1508. doi:10.1086/680668.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.