References
- Anholt, S., 2013. Beyond the nation brand: the role of image and identity in international relations. Exchange: The journal of public diplomacy, 2 (1), 6–12.
- Aronczyk, M., 2013. Branding the nation: The global business of national identity. Oxford: Oxford University Press.10.1093/acprof:oso/9780199752164.001.0001
- Beck, U., 2006. Cosmopolitan vision. Cambridge: Polity.
- Cho, Y., 2011. Desperately seeking East Asia amidst the popularity of South Korean pop culture in Asia. Cultural studies, 25 (3), 383–404.10.1080/09502386.2010.545424
- Chua, B.H., 2012. Structure, audience and soft power in East Asian pop culture. Hong Kong: Hong Kong University Press.
- Fan, Y., 2008. Soft power: power of attraction or confusion? Place branding and public diplomacy, 4 (2), 147–158.10.1057/pb.2008.4
- Fan, Y., 2010. Branding the nation: towards a better understanding. Place branding and public diplomacy, 6 (2), 97–103.10.1057/pb.2010.16
- Fisher, R., 2014. Japan country report. Preparatory action ‘culture in EU external relations’. Brussels: European Commission.
- Gaiko Forum (Forum on foreign affairs), 1994. Bunka Kôryû no Atarashii Chihei ( Special issue on a new horizon of cultural exchange). 74.
- Holden, J., 2013. Influence and attraction: Culture and the race for soft power in the 21st century. London: British Council.
- Honda, S. 1994. Higashi Ajia ni hirogaru Nihon no popyurâ bunka (The spread of Japanese popular culture in East Asia). Gaiko Forum, September: 63–70.
- Iwabuchi, K., 2002. Recentering globalization: Japanese popular culture and transnationalism. Durham: Duke University Press.10.1215/9780822384083
- Iwabuchi, K., ed., 2004. Feeling Asian modernities: transnational consumption of Japanese TV drama. Hong Kong: University of Hong Kong Press.
- Iwabuchi, K. 2015. Cultural citizenship and prospects for Japan as a multicultural nation. Y. Soysal, ed., Making and transnational trajectories: nation, citizenship, and region in East Asia. London: Routledge, 239–253.
- Jansen, S.C., 2008. Designer nations: neo-liberal nation branding – Brand Estonia. Social identities, 14 (1), 121–142.10.1080/13504630701848721
- Kaneva, N., 2011. Nation branding: toward an agenda for critical research. International journal of communication, 5, 117–141.
- Kim, J.Y., 2014. Escaping the vicious cycle: symbolic politics and history disputes between South Korea and Japan. Asian perspective, 38 (1), 31–60.
- Lull, J., 1991. China turned on: television, reform and resistance. London: Routledge.
- McGray, D., 2002. Japan’s gross national cool. Foreign Policy, May–June, 44–54.
- Morris-Suzuki, T., 1998. Re-inventing Japan: time, space, nation. New York: M.E. Sharpe.
- Morris-Suzuki, T., 2005. The past within us: media, memory, history. London: Verso.
- NHK International, ed., 1991. Sekai wa Oshin wo dô Mitaka (How has Oshin been watched in the world). Tokyo: NHK International.
- Nye, J., 1990. Bound to lead: the changing nature of American power. New York: Basic Books.
- Nye, J., 2004. Soft power: the means to success in world politics. New York: Public Affairs.
- Nye, J., 2005. Soft power matters in Asia. Japan Times, 5 December. Available from http://search.japantimes.co.jp/cgi-bin/eo20051205a1.html.
- Okuno, T., 2007. Japan cool and edo culture. Tokyo: Iwanami Shoten.
- Roche, M., 2000. Mega-events and modernity: olympics and expos in the growth of global culture. London: Routledge.
- Said, E., 1978. Orientalism: western conceptions of the Orient. London: Routledge & Kegan Paul.
- Sakamoto, R. 2011. ‘Koreans, go home!’ internet nationalism in contemporary Japan as a digitally mediated subculture. The Asia-Pacific journal, 9 (10), No. 2. Available from: http://www.japanfocus.org/-Rumi-SAKAMOTO/3497/article.html [Accessed 7 July].
- Sato, T. 2012. Bunka teikoku ‘nihon’ ni okeru mediaron no hinkon (Poverty of the discussion of media communication in Japan as a culture nation). In: T. Sato, Y. Watanabe and H. Shibauchi eds. Sofuto pawa no media bunka seisaku (Media cultural policy of soft power), Tokyo: Shin’yousha, 143–176.
- Singhal, A., and Udornpim, K., 1997. Cultural shareability, archetypes and television soaps: ‘oshindrome’ in Thailand. International communication gazette, 59 (3), 171–188.10.1177/0016549297059003001
- Szondi, G., 2008. Public diplomacy and nation branding: conceptual similarities and differences. Discussion papers in diplomacy. Hague: Clingendael Netherlands Institute of International Relations.
- Urry, J., 2003. Global complexity. Cambridge: Polity.
- van Ham, P., 2001. The rise of the brand state: the postmodern politics of image and reputation. Foreign Affairs, September/October, 1–6.
- Varga, S., 2014. The politics of nation branding: collective identity and public sphere in the neoliberal state. Philosophy and social criticism, 39 (8), 825–845.
- Volcic, Z., and Andrejevic, M., 2011. Nation branding in the era of commercial nationalism. International journal of communication, 5, 598–618.
- Watanabe, Y., 2011. Bunka to gaiko (Culture and diplomacy). Tokyo: Chuko shinsho.
- Watanabe, Y., and McConnell, D.L., eds., 2008. Soft power superpowers: cultural and national assets of Japan and the United States. New York: M.E. Sharpe.