3,365
Views
26
CrossRef citations to date
0
Altmetric
Original Articles

Advertising and the conquest of culture

Pages 405-425 | Received 02 Mar 2009, Published online: 17 Dec 2009

References

  • 10 most successful product launches 2003 . Advertising Age , December 22 , 26 .
  • 2008 year-end charts. n.d http://www.billboard.biz/bbbiz/charts/yearendcharts/index.jsp .
  • Altshuler , Marc. 2007 . Effective and sustainable branding starts with music . Advertising Age , November 5 , 23 .
  • Anderman , Joan. 2001 . Commercial instinct: Boston's Modernista! and other creators of TV spots have become the hippest DJs around . Boston Globe , June 24, §L , 1 .
  • Anderson , Mae . 2004 . On the crest of the wave . Adweek.com , September 13.
  • Ballard , Chris. 2003 . How to write a catchy beer ad . New York Times magazine , January 26 , 14 16 .
  • Bellevance , Guy , Myrtille Valex Michel Ratté 2004 . Le goût des autres: Une analyse des répe toires culturels de nouvelles élites omnivores . Sociologie et sociétés 36 : 27 57 .
  • Bess , Allyce. 2002 . That new hit single might hide a jingle . Christian Science Monitor , December 9 , 11 .
  • Bourdieu , Pierre. 1984 . Distinction: A social critique of the judgement of taste . Trans. Richard Nice . Cambridge , MA : Harvard University Press .
  • Bourdieu , Pierre. 1993 . The field of cultural production Randal Johnson . New York : Columbia University Press .
  • Coulangeon , Philippe . 2003 . La stratification sociale des goûts musicaux. Le modèle de la légitimité culturelle en question . Revue française de sociologie , 44 : 3 – 33 .
  • Coulangeon , Philippe . 2004 . Classes sociales, pratiques culturelles et styles de vie: Le modèle de la Distinction est-il (vraiment) obsolete? Sociologie et société 36 , Spring : 59 85 .
  • Crosley , Hilary . 2008 . Common: creative “control” . Billboard.com , December 6 .
  • DiCola , Peter . 2006 . A quantitative history of ownership consolidation in the radio industry . http://www.futureofmusic.org/research/radiostudy06.cfm .
  • Donaton , Scott . 2003a . Steve Berman hears music in alliances with advertisers . Advertising Age , April 7 , 18 .
  • Donaton , Scott. 2003b . Sting–Jaguar deal still serves as model for the music world . Advertising Age , September 22 , 22 .
  • Donnat , Olivier. 2004 . Les univers culturels des Français . Sociologie et sociétés , 36 : 87 – 103 .
  • Dumas , Alison . 2007 . The limits of market-research methods . Advertising Age , October 8 , 27 .
  • Ehrenreich , John Barbara Ehrenreich . 1979 . The professional-managerial class . In Between labor and capital , Pat Walker , 5 45 . Boston : South End .
  • Elkin , Tobi . 2002 . TiVo inks pacts for long-form TV ads . Advertising Age , June 17 , 1 .
  • Elliott , Stuart . 2005a . Burger King moves quickly to take a product from TV to the table . New York Times , January 21, §C , 4 .
  • Elliott , Stuart . 2005b . In branded entertainment, “It's the Wild West” as a marketing strategy . International Herald Tribune , March 30 , 16 .
  • Elliott , Stuart . 2005c . Musicians market brands to sell their latest music . New York Times , May 24, §C , 5 .
  • Fink , Robert Beethoven at the 7-Eleven: Classical music in a post-classical era . Berkeley : University of California Press . n.d Forthcoming.
  • Flass , Rebecca Katy Bachman . 2003 . Pepsi experiment gathers momentum . Adweek , February 3 , 10 .
  • Frank , Thomas . 1997 . The conquest of cool: Business culture, counterculture, and the rise of hip consumerism . Chicago : University of Chicago Press .
  • Gladwell , Malcom . 1999 . The coolhunt . New Yorker , March 17 , 78 88 .
  • Gans , Herbert J. 1985 . American popular culture and high culture in a changing class structure . In Prospects: An annual of American culture studies , 10 , Jack Salzman . New York : Cambridge University Press .
  • Graser , Marc . 2002 . Creativity bonds Mad Ave., showbiz . Daily Variety , November 25 , 14 .
  • Graser , Marc . 2005 . McDonald's on lookout to be Big Mac daddy . Advertising Age , March 28 , 123 .
  • Grossman , Lev . 2003 . The quest for cool . Time , September 8 , 44 50 .
  • Halliday , Jean . 2002 . Toyota links with Phil Collins . Advertising Age , October 14 , 14 .
  • Halliday , Jean . 2003 . Carmakers pick up the beat . Advertising Age , April 14, §S , 4 .
  • Heath , Joseph and Andrew , Potter. 2004 . Nation of rebels: Why counterculture became consumer culture , New York : HarperCollins .
  • High , Kamau . 2008a . Listen to the brand . Billboard , July 19 , 24 5 .
  • High , Kamau . 2008b . Arcade creative group: Agency of record . Billboard , October 4 , 12 .
  • Human and Sprite: Jingle all the way . 2007 . Creativity , July , 28 .
  • If there were a jingle, we'd know the commandments . 2007 . St Petersburg Times , October 11 , 6A .
  • Kerner , Noah Gene Pressman . 2007 . Chasing cool: Standing out in today's cluttered marketplace . New York : Atria .
  • Kim , Hank . 2004 . Just risk it . Advertising Age , February 9 , 1 .
  • Lash , Scott John Urry . 1987 . The end of organized capitalism . Madison : University of Wisconsin Press .
  • Lebrecht , Norman . 1997 . Who killed classical music? Maestros, managers, and corporate politics . Secaucus , NJ : Birch Lane Press .
  • Leland , John . 2005 . Hip: The history . New York : Harper Perennial .
  • Levine , Lawrence W. 1988 . Highbrow/lowbrow: The emergence of cultural hierarchy in America . Cambridge , MA : Harvard University Press .
  • Lindsay , Greg . 2005 . Ad as breakout song launchpad . Advertising Age , July 11 , 26 .
  • MacAdams , Lewis . 2001 . Birth of the cool: Beat, bebop, and the American avant-garde . New York : Free Press .
  • MacArthur , Kate Jack Neff . 2004 . Sprite shifts gears in quest for street cred . Advertising Age , January 26 , 1 .
  • Mariampolsi , Hy . 2006 . Ethnography for marketers: A guide to consumer immersion . Thousand Oaks , CA : Sage .
  • McCracken , Grant . 1997 . Plenitude . Toronto : Periph. Fluide .
  • McGinnis , Patricia . 1979 . The jingle generation . Marketing Communications , January , 69 72 .
  • Moran , Charlie . 2008a . Jason Harper: King of Big Mac chants . Advertising Age , July 22 . http://adage.com/songsforsoap/post?article_id=129823 .
  • Moran , Charlie . 2008b . Rapper Common learns to make music with Microsoft . Advertising Age , October 13 , 22 .
  • Moran , Charlie . 2008c . The record label that's also a creative agency . Advertising Age , October 27 , 16 .
  • Neal , Mark Anthony . 2003 . “Real, compared to what”: Anti-war soul . PopMatters , March 28 . http://www.popmatters.com/features/030328-iraq-neal.shtml .
  • Nicholson , Peter . 2007 . Branded for success; McDonald's, others reveal agency world clout when it comes to music . Billboard , August 18 , 4 .
  • Paoletta , Michael . 2007 . Making the brand: Taking it to the max . Billboard , August 4 , 18 .
  • Peterson , Richard A. 1990 . Audience and industry origins of the crisis in classical music programming: Towards world music . In The future of the arts: Public policy and arts research . David B. Pankratz Valerie B. Morris . New York : Praeger .
  • Peterson , Richard A . 1992 . Understanding audience segmentation: From elite and mass to omnivore and univore . Poetics 21, August : 243 58 .
  • Peterson , Richard A. Roger M. Kern . 1996 . Changing highbrow taste: From snob to omnivore . American Sociological Review 61, October : 900 7 .
  • Peterson , Richard A. Albert Simkus . 1992 . How musical tastes mark occupational status groups . In Cultivating differences: Symbolic boundaries and the make of inequality , Michèle Lamont Marcel Fournier , 152 186 . Chicago : The University of Chicago Press .
  • Pfeil , Fred . 1990 . “Makin’ flippy-floppy”: Postmodernism and the baby-boom PMC . In Another tale to tell: Politics and narrative in postmodern culture , 97 125 . New York : Verso .
  • Rabinowitz , Josh . 2008a . With the brand: Jingle in your pocket . Billboard , January 19 , 17 .
  • Rabinowitz , Josh . 2008b . With the brand: A public picking: The process of choosing a song for ad placement . Billboard , February 16 , 16 .
  • Schmelzer , Randi . 2005 . RPM's new urban marketing tool: The DJ made me do it . Adweek , March 13 , 14 .
  • Schudson , Michael. 1984 . Advertising, the uneasy persuasion: Its dubious impact on American society , New York : Basic .
  • Seiler , Cotton . 2000 . The commodification of rebellion: Rock culture and consumer capitalism . In New forms of consumption: Consumers, culture, and commodification Mark Gottdiener , 203 226 . Lanham , MD : Rowan and Littlefield .
  • Sherry , John F Jr 1995 . Contemporary marketing and consumer behavior: An anthropological sourcebook . Thousand Oaks , CA : Sage .
  • Sunderland , Patricia L. Rita M. Denny 2007 . Doing anthropology in consumer research . Walnut Creek , CA : Left Coast Press .
  • Taylor , Timothy D. n.d The sounds of capitalism: A history of music in advertising . Forthcoming .
  • Taylor , Timothy D. 2002 . Music and musical practices in postmodernity . In Postmodern music/postmodern thought , Judith Lochhead Joseph Auner , 93 118 . New York : Routledge .
  • Taylor , Timothy D. 2007a . Beyond exoticism: Western music and the world . Durham , NC : Duke University Press .
  • Taylor , Timothy D. 2007b . The changing shape of the culture industry; Or, how did electronica music get into television commercials? Television and New Media 8, August: 235 58 .
  • van Eijck , Koen. 2001 . Social differentiation in musical taste patterns . Social Forces 79, March : 1163 84 .
  • Waddell , Ray. 2004 . Murphy's new law: Brands, brands, fans . Billboard , September 4 , 18 .
  • Walker , Rob. 2004 . Sprite ReMix . New York Times , March 28, §6 , 24 .
  • Wasserman , Todd. 2003 . Watch and learn . Adweek , November 3 , 21 2 .
  • Wernle , Bradford. 2000 . Jaguar S-type evokes feeling of style and success, says rock star Sting . Automotive News Europe , March 27 , 18 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.