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Health Communication Volume 25, 2010 - Issue 6-7
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Impact Essays

DTC Advertising's Programmatic Research and Its Effect on Health Communication

Richard F. Beltramini School of Business Administration, Wayne State UniversityCorrespondence[email protected]
Pages 574-575 | Published online: 13 Sep 2010

REFERENCE

  • Calfee , J. E. 2002 . Public policy issues in direct-to-consumer advertising of prescription drugs . Journal of Public Policy and Marketing , 21 : 174 – 193 .

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